Jump to content

Trust Me, I'm Lying

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by RichardSaunders100 (talk | contribs) at 16:04, 4 August 2012. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Trust Me, I'm Lying: Confessions of a Media Manipulator
AuthorRyan Holiday
Cover artistErin Tyler
LanguageEnglish
SubjectMarketing, Journalism, The Internet
GenreNon-fiction
PublisherPortfolio Hardcover
Publication date
July 19, 2012
Publication placeUnited States
Pages288 pages
ISBN978-1-59184-553-9
OCLC008773
659.20285'67532—dc23
LC ClassHF534.H7416

Trust Me, I'm Lying: Confessions of a Media Manipulator is the national bestselling first book by marketer, public relations director, and media strategist Ryan Holiday.[1][2][3][4] The book chronicles Holiday's time working as a media strategist for such clients as New York Times Bestselling authors Tucker Max and Robert Greene as well as American Apparel founder Dov Charney.[5][6]

Background

Holiday is the Director of Marketing for American Apparel where he has created controversial campaigns that garnered widespread publicity.[7][8][9][10] Holiday has also done publicity work for Tucker Max, including marketing for the movie version of I Hope They Serve Beer in Hell and a media stunt about Max's failed attempt to donate $500,000 to Planned Parenthood.[3][11][12][13][2][14]

In 2011, it was reported that Holiday received a $500,000 advance for a tell-all expose about these clients and the modern media system from Portfolio, a subsidiary of Penguin Books.[15][16][17][18] However, some outlets later accused the advance of being a strategic marketing stunt engineered by Holiday.[19][20]

Description

Trust Me, I'm Lying is an exposé of the current online journalism system.[21] The book is split into two parts: the first explains why blogs matter, how they drive the news, and how they can be manipulated, and the second shows what happens when this is done, how it backfires, and the consequences of the current media system.[2]

As an example of his argument that blogs shape the news, Holiday outlines how the political blog Politico dedicated significant coverage to the campaign of Tim Pawlenty two years before the 2012 elections in order to generate pageviews for advertisers.[22] Although Pawlenty did not yet have an official campaign, this kickstarted the media cycle which painted Pawlenty as a serious presidential candidate. As an example of the pageview-intensive blogosphere, Holiday uses the example of Jezebel writer Irin Carmon's attack on Jon Stewart and The Daily Show with misleading claims of "The Daily Show's Woman Problem."[23] Trust Me, I'm Lying concludes with both a recognition from Holiday of his part in the web's deception and with a warning: "Our dominant cultural medium—the web—is hopelessly broken."[24]

Recognition

Trust Me, I'm Lying debuted on the Wall Street Journal bestseller list.[1] It has received coverage in The Huffington Post, The Columbia Journalism Review, Forbes, The New York Post, TechCrunch, The Times-Picayune, Fast Company, The Next Web, and Boing Boing.[2][25][11][3][26][27][28][29][23] Publishers Weekly stated that "Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."[30] Kirkus Reviews called Trust Me, I'm Lying "[a] sharp and disturbing look into the world of online reality."[31]

In anticipation of the book's release, Holiday infiltrated the public relations service Help a Reporter Out and posed as an "expert" on various issues to show that journalists will print statements without fact checking.[11] Holiday was quoted in articles about vinyl records, insomnia, and boating upkeep in outlets such as The New York Times, MSNBC, and ABC, and the story was profiled in Forbes and Yahoo! News.[32]

References

  1. ^ a b Best-Selling Books, Week Ended July 22 . Wall Street Journal. July 22, 2012.
  2. ^ a b c d Losowsky, Andrew. Ryan Holiday, Author Of 'Trust Me, I'm Lying', Wants To Break The Media. The Huffington Post. June 29, 2012. Cite error: The named reference "huffingtonpost" was defined multiple times with different content (see the help page).
  3. ^ a b c Getlen, Larry. PR exec tells all about manipulating the media -- and spreading lies online. New York Post. July 14, 2012. Cite error: The named reference "newyorkpost" was defined multiple times with different content (see the help page).
  4. ^ Boog, Jason. 24-Year-Old Marketing Director Lands Major Book Deal. Galley Cat. November 17, 2011.
  5. ^ Gallegos, Emma G. Dov Charney's Marketing Director Lands 500K Book Deal. LAist.com. November 17, 2011.
  6. ^ Nolan, Hamilton. Dov Charney and Tucker Max Together in a Single Book. Gawker.com.com. November 17, 2011.
  7. ^ Travis, Chase. Trust Me, I’m Lying: How To Make & Promote Content That Turns Heads — Hacking the System with Media Genius Ryan Holiday on chasejarvis LIVE . ChaseTravis.com. June 27, 2012.
  8. ^ Chaudhuri, Saabira. Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign. Fast Company. November 21, 2008.
  9. ^ Morrissey, Brian. American Apparel Grabs YouTube's Long Tail. Ad Week. December 18, 2009.
  10. ^ Vega, Tanzina From Zappos, an Unadorned Approach. The New York Times. July 10, 2011.
  11. ^ a b c Thier, David. Tucker Max's Rejected Twitter Campaign and Stab at Celebrity Endorsement. Forbes. February 7, 2012. Cite error: The named reference "forbes" was defined multiple times with different content (see the help page).
  12. ^ Maier, Jenny. [UPDATE Tucker Max Proves You Can Pay Celebrities To Tweet Whatever You Want]. Crushable.com. February 9, 2012.
  13. ^ Holiday, Ryan. Why Wouldn't Planned Parenthood Take $500,000? April 3, 2012.
  14. ^ Yarrow, Allison. Is Planned Parenthood Reject Tucker Max Pro-Women? The Daily Beast. April 3, 2012.
  15. ^ "24 year old Marketing Director Lands Major Book Deal". Media Bistro. Nov 17, 2011. Retrieved 2012-02-06.
  16. ^ "Dov Charney's Marketing Director Lands 500K Book Deal". LAist.com. Nov 17, 2011. Retrieved 2012-02-06.
  17. ^ "Dov Charney and Tucker Max Together in a Single Book". Gawker.com.com. Nov 17, 2011. Retrieved 2012-02-06.
  18. ^ Boog, Jason. Ryan Holiday Did Not Dupe GalleyCat. Mediabistro.November 18, 2011.
  19. ^ Witt, Emily. The Tell-All of Dov Charney and Tucker Max? All Part of Ryan Holiday’s Media Strategy. The New York Observer. November 18, 2011.
  20. ^ Boog, Jason. Ryan Holiday Did Not Dupe GalleyCat. Galleycat. November 18, 2011.
  21. ^ Heim, Anna. “Media manipulator” Ryan Holiday on regrets, ethical blogging and what will kill you. Marre.co. July 19, 2012.
  22. ^ Holiday, Ryan (2012). Trust Me, I'm Lying: Confessions of a Media Manipulator. Portfolio. p. 288. ISBN 978-1-59184-553-9.
  23. ^ a b Frauenfelder, Mark. Gweek 061: Trust Me, I'm Lying. BoingBoing.net. July 19, 2012.
  24. ^ Holiday, Ryan (2012). Trust Me, I'm Lying: Confessions of a Media Manipulator. Portfolio. p. 288. ISBN 978-1-59184-553-9.
  25. ^ Holiday, Ryan. Our Gullible Press. Columbia Journalism Review. July 19, 2012.
  26. ^ Keen, Andrew. Keen On… Ryan Holiday: Confessions Of A Media Manipulator [TCTV]. TechCrunch. July 16, 2012.
  27. ^ New Orleans 'expert' scams media outlets in experiment. The Times-Picayune. July 19, 2012.
  28. ^ "Media Manipulator" Ryan Holiday Proves His Point By Getting This Story Published. Fast Company. July 19, 2012.
  29. ^ Heim, Anna. “Media manipulator” Ryan Holiday on regrets, ethical blogging and what will kill you. TheNextWeb. July 19, 2012.
  30. ^ http://www.publishersweekly.com/978-1-59184-553-9 Nonfiction review of Trust Me, I'm Lying: Confessions of a Media Manipulator]. Publishers Weekly. July 16, 2012.
  31. ^ Trust Me, I'm Lying. Kirkus Reviews. June 15, 2012.
  32. ^ Stableford, Dylan. ‘Media manipulator’ admits he lied as a source for the Times, ABC, CBS. Yahoo.com. July 19, 2012.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Trust_Me,_I%27m_Lying&oldid=505760130"