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Generation Z

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Generation Z (also known as iGeneration , the Net Generation, or the Internet Generation) is a common name for the group of people born from the late 1990s or early 2000s to the present day who are distinct from the preceding "Generation Y/Millennials"[1][2][3][4][5]

Terminology

Due to media attention, a variety of terms are being used to describe Generation Z, including iGeneration, Generation@, or Net Generation

Writing about the name of the generation after the Millennials in USA Today, Bruce Horovitz wrote "some might call 'Gen Z' — a term still in-the-running for the next generation — rather off-putting".[6]

Neil Howe wrote several popular books on the subject of generations and coined the term Millennials with his writing partner William Strauss.[6] Howe has said "No one knows who will name the next generation".[6] His company sponsored a web-based contest in 2005, and people voted overwhelmingly for the Homeland Generation. That was not long after the September 11th terrorist attacks, and one fallout of the disaster was that Americans may have felt more safe staying home.[6][7]

The Pluralist Generation, or Plurals, is a name coined by marketing firm, Frank N. Magid Associates as an alternative name for Generation Z in 2012. [8]

Generation Z is highly connected, as many members of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones and YouTube,[9] earning them the nickname "digital natives".[10] No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that older members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.

Generation Z has been raised entirely after the end of the Cold War and spread of the Internet. This generation has cultural perspectives that were shaped by events including the 2012 Summer Olympics. Their childhood has been heavily impacted by events like the September 11th Attacks, the Dot-com Boom, the War on Terror, the No Child Left Behind Act and the Great Recession. Generally speaking they're the children of Generation X although the some of the oldest may be the children of Baby Boomers; the youngest members can also be children of Generation Y. Their grandparents tend to be members of the Silent Generation.

Generation Z are known for curating information online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.[11]

Parents of Generation Z are working part-time or becoming stay-at-home parents so that children are raised by them and other family members instead of a day care facility, which forces children to be in groups. However, soccer moms and helicopter parents are just as common with these members as with children of the previous generation.[12]

See also

References

  1. ^ Jayson, Sharon (16 July 2008). "Is this the next baby boom?". USA Today. Retrieved 27 September 2011. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Consumers of Tomorrow" (PDF). Grail Research. June 2010. Retrieved 13 September 2011. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. Retrieved 13 September 2011. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Jayson, Sharon (2010-02-10). USA Today http://www.usatoday.com/news/health/2010-02-10-igeneration10_CV_N.htm. Retrieved 2012-06-11. {{cite news}}: Missing or empty |title= (help)
  5. ^ "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. Retrieved 2011-09-22.
  6. ^ a b c d Horovitz, Bruce (5/4/2012). "After Gen X, Millennials, what should next generation be?". USA Today. Retrieved November 24, 2012. {{cite news}}: Check date values in: |date= (help)
  7. ^ Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. LifeCourse Associates. pp. 109–111. ISBN 0971260656.
  8. ^ Horovitz, Bruce. "Generation Whatchamacallit." USA Today. May 4, 2012
  9. ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  10. ^ Schmidt, Lucinda (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help),
  11. ^ "Marketing Generation Z". 2011-04-08.
  12. ^ Nancy Gibbs (2009-11-20). "Helicopter Parents: The Backlash of Overparenting". Time.

Further reading

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