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Text Santa

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Text Santa
Presented byPhillip Schofield
Christine Bleakley
Ant & Dec
Holly Willoughby
Paddy McGuinness (2012–)
ComposerLeigh Haggerwood
Country of originUnited Kingdom
Production
Production locationThe London Studios
Running time65, 150 mins. (2011)
180 mins. (2012)
Production companyITV Studios
Original release
NetworkITV, STV, UTV
Release11 December 2011 (2011-12-11) –
present
Related
From the Heart

Text Santa is a charity initiative set up in 2011 by ITV to support UK charities during the Christmas period.[1] The appeal to the public is to donate money mainly via text donation and profits from merchandise.[2][3] The telethon first aired in 2011 and was originally hosted by Phillip Schofield, Christine Bleakley, Holly Willoughby and Ant & Dec. Paddy McGuinness joined them to co-present the 2012 telethon.[4][5]

Charities

All of the money raised gets split between the charities supported by the appeal, these are:

2011 2012
Carers UK
Crisis Anthony Nolan
Help the Hospices Age UK
Samaritans Marie Curie Cancer Care
WRVS Together For Short Lives
Great Ormond Street Hospital Whizz-Kidz
The Noah's Ark Appeal
Helping Hand
Yorkhill Children's Foundation

Fundraising

Totals

Totals raised are announced a few days after the show has been broadcast. In 2011, the total was announced by Holly Willoughby on This Morning, but as of 2012, the totals are announced during the main show.

Event Final total
2011 £4,120,000
2012 £6,500,000 (as of 21/12/12)

Merchandise

Merchandise including santa hats and greetings cards have been available to buy from the Text Santa website with all profits going to the charities.

Music

The Text Santa theme music was created by British composer Leigh Haggerwood of The Florin Street Band, who re-worked his Christmas song "My Favourite Time of Year" especially for the appeal, creating theme and background music along with various other original compositions. The song - with its sweeping string melodies and critically acclaimed Victorian-themed music video - has gained worldwide popularity and was recently performed by the United States Army Band in Washington D.C. Leigh Haggerwood is proud of the songs association with the Text Santa campaign and has pledged to support it each year.

2011 appeal

The 2011 appeal, aired in two parts. The launch show aired on Sunday 11 December and was hosted by Phillip Schofield and Christine Bleakley. The main show aired on Saturday 24 December and was hosted by Ant & Dec with Holly Willoughby.

Show Date Time Slots Presenters
Launch Show Sunday 11 December 2011 21:30-22:35 Phillip Schofield & Christine Bleakley
Main Show Saturday 24 December 2011 19:30-21:00 Ant & Dec
21:00-22:00 Holly Willoughby

On 27 November 2011, at The Kia Oval Cricket Ground, thousands of people attempted a Guinness World Record for the largest Santa gathering. Stephen Mulhern and Diversity entertained the participants. However not enough people turned out for the record attempt of 13,200 Santas.

2012 appeal

The first hour of the telethon was hosted by Ant & Dec, the second by Phillip Schofield and Holly Willoughby, and the third by Christine Bleakley and Paddy McGuinness, all from The London Studios.

Show Date Timeslots Presenters
Text Santa Starts Here
(launch show)
Friday 21 December 2012 18:55-19:00 Ant & Dec
Main show 20:00-21:00
21:00-22:00 Phillip Schofield and Holly Willoughby
22:00-23:00 Paddy McGuinness and Christine Bleakley
Text Santa: One More Time
(highlights show)
24:00-1:15 Ant & Dec, Phillip Schofield, Holly Willoughby, Paddy McGuinness and Christine Bleakley

Within other shows

  • A special edition of The Jeremy Kyle Show aired at 09:25 featuring people with many disabilities and talked about how the Text Santa charities helped them and their families get through their difficulties. Kyle treated these people with special trips and featured a guest appearance from Only Boys Aloud.

Events

  • On 2 December 2012, around 8,500 people took part in a 'Santa Dash' in Liverpool, attempting a Guinness World Record for the largest Santa gathering whilst raising money for Text Santa, however they didn't break the record of 13,200 santas.[11]
  • eBay auctions took place to raise money for Text Santa, items sold included This Morning's sofa which sold for £1,200 and a tour of the Daybreak studios in London which sold for £510.[15]

References