HappinessCharge PreCure! is the eleventh television anime series in Izumi Todo's Pretty Cure franchise, produced by Asahi Broadcasting Corporation and Toei Animation, celebrating the series' 10th anniversary. The series follows Aino Megumi, a girl chosen by the Crystal of Love, Shirayuki Hime, the Princess of the Blue Sky Kingdom, Omori Yuko, Megumi's good friend and worker at a bento shop and Hikawa Iona, a mysterious aloof Precure, Together with the guidance from Blue, they became the legendary warriors called Pretty Cure in order to collect all the PreCards and stop the Phantom Kingdom from taking over Earth. The series began airing on February 2, 2014, replacing Dokidoki! PreCure in its initial timeslot. The opening theme song is "HappinessCharge PreCure! WOW!" (ハピネスチャージプリキュア!WOW!, Hapinesu Chāji Purikyua! WOW!) by Sayaka Nakaya and the ending theme is "Precure Memory" (プリキュア・メモリ, Purikyua Memori) by Hitomi Yoshida.[1] Also in the anime are special "10th Anniversary Congratulatory Message" shorts to honor the series' 10th year on the air, which only happens before the opening theme.