The album was produced by Patrick Stump of Fall Out Boy and S*A*M & Sluggo, and featured then-labelmates such as Travie McCoy of Gym Class Heroes and Alex DeLeon of The Cab. The album identifies Tyga's past effort of alternativerap rock due to the pop rock style of Decaydance Records label. This was the rapper's "clean" debut attempt, which features no explicit language or references, except of one vague noun use of the word "shit" in the song "Pillow Talkin'" and some explicit language in the deluxe edition tracks, before his full shift to explicit style of rapping in 2009.