Do It Again (Pia Mia song)

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"Do It Again"
Mia is seen touching her nose while facing the right side over a yellow filter. The song title is written in italics underneath, along with the artists' names.
Single by Pia Mia featuring Chris Brown and Tyga
ReleasedMay 4, 2015 (2015-05-04)
Recorded2013–2015
Genre
Length3:27
Label
Songwriter(s)
Producer(s)Nic Nac
Pia Mia singles chronology
"Fuck with U"
(2015)
"Do It Again"
(2015)
"Touch"
(2015)
Chris Brown singles chronology
"You Changed Me"
(2015)
"Do It Again"
(2015)
"How Many Times"
(2015)
Tyga singles chronology
"Ride Out"
(2015)
"Do It Again"
(2015)
"Hollywood Niggaz"
(2015)

"Do It Again" is a song recorded by American singer Pia Mia featuring Chris Brown and Tyga. It was released on May 4, 2015, by Interscope Records and written by Pia Mia, Jerry Afemata, George Veikoso, Marc Griffin, Tyga, and Nic Nac, the latter whom produced the track. Pia Mia first recorded the track in 2013, when she decided to remake J Boog's song "Let's Do It Again" after seeing one of his shows in Guam. During a studio session with Nic Nac two years later, Brown and Tyga heard the track and asked her if they could be included.

The pop-R&B and hip hop song peaked at number five on the ARIA Singles Chart in Australia, and number eight on the UK Singles Chart, while also charting at number 71 on the US Billboard Hot 100. It was eventually certified platinum in five countries. The music video was shot at a beach in Malibu, California by Colin Tilley, and released on June 26, 2015. "Do It Again" regained popularity on the social media platform TikTok as a viral dance challenge after Noah Schnapp uploaded a video dancing to the song in April 2020.

Background and development[edit]

Pia Mia saw her first concert when she was 16 years old, as J Boog performed in Guam. She immediately gravitated towards the song "Let's Do It Again", and was inspired to remake it with a pop spin as a tribute towards him. She recorded it later that year in 2013 with producer Nic Nac. Two years after "Do It Again" finished production, Mia was in a studio session with Chris Brown and Tyga, when Nic Nac played the track for them. Both artists loved it and asked her if they could appear on the song. She immediately accepted and included them, as she believed that they would amplify it over a million times, and was touched by their genuine interest in the track.[1][2] In an interview with Vice, Mia described the lyrics of the song as "wanting to be more than just friends with someone you're really close with, but you haven’t crossed the line yet." She denied rumors that it was about a one-night stand, stating that she never had one before so she could not speak on it.[3]

The pop-R&B,[3] and hip hop[4] track was one of the earliest songs recorded for her debut studio album,[5] as she finished it before signing a deal with Interscope Records. Mia constantly fought the label for "Do It Again" to be released, which she believed that the song "was my heart". She eventually left Interscope without releasing a studio album, explaining that the songs released during her time there were chosen by the executives.[6][7] The single was released on digital download and streaming formats on May 4, 2015,[8] and distributed to rhythmic radio stations on May 19, 2015.[9] It was written by Pia Mia, Jerry Afemata, George Veikoso, Marc Griffin, Tyga, and Nic Nac.[10]

Commercial performance[edit]

In Australia, "Do It Again" debuted on the ARIA Singles Chart at number 42 on the chart dated July 12, 2015. The song peaked at number five on August 9, 2015, and charted for 16 weeks.[11] It was eventually certified platinum on September 5, 2015 by the Australian Recording Industry Association (ARIA) for shipping 70,000 copies,[12] and ranked at number 53 on the 2015 year-end chart.[13] In New Zealand, the song debuted at number 29 on the Official New Zealand Music Chart, eventually peaking at number 10 and remaining on the chart for 15 weeks.[14] It was certified platinum by Recorded Music NZ, selling 15,000 copies.[15]

"Do It Again" first charted on the UK Singles Chart dated August 20, 2015 at number 67, peaking at number eight on October 2, 2015. It remained on the chart for 28 weeks.[16] The song was ranked at number 60 on the 2015 year-end chart,[17] and was certified platinum by the British Phonographic Industry (BPI) for selling 600,000 units on January 27, 2017.[18] In Scotland, it peaked at number 15 on the August 21, 2015 chart, after appearing the previous week at number 52.[19]

The single peaked at number 71 on the US Billboard Hot 100 on the issue dated July 18, 2015, charting for 11 weeks.[20] It received a platinum certification by the Recording Industry Association of America (RIAA) for selling 1,000,000 copies on February 15, 2017.[21] "Do It Again" bowed at number 70 on the Canadian Hot 100 on the issue dated August 29, 2015, spending 11 weeks on the chart.[22]

Music video[edit]

Background[edit]

The music video for "Do It Again" was filmed on June 3, 2015 in Malibu, California,[23][24] and was released on June 26, 2015.[25] The video was directed by Colin Tilley, where Kylie Jenner also appeared on set during filming to support them.[26] Law Roach was the stylist during the shoot.[27] As of May 2020, the video has over 448 million views on YouTube.[25]

Synopsis[edit]

Pia Mia and Chris Brown flirt with each other inside a cave.

The video opens with Tyga rapping over an ocean cliff while wearing a multi-colored Hawaiian shirt and white pants, then transitions to Mia waving her arms in a white Jeep Wrangler with two other women while being driven along the coastline. She poses in a red dress, while Tyga ad-libs in a black hoodie. During the chorus, Mia performs a dance on the beach's shoreline while wearing a white dress. She is then seen putting on Beats headphones inside the Jeep.

Chris Brown is next shown inside a cave dancing and flirting with Mia, while wearing a yellow tracksuit and sunglasses. During the second chorus, she starts rolling around in the sand and performing on the beach in a red dress. Several jump cuts are then used to show Mia striking various poses on the beach, before all three artists appear at a late night party in a cabana wearing urban clothing. The video ends with a close-up shot of Mia staring at the camera from the beach's shoreline, as the screen fades to black.[28][29]

In popular culture[edit]

Stranger Things actor Noah Schnapp uploaded a dance challenge on social media platform TikTok, where he danced to the song on April 2, 2020. The video went viral, with other internet celebrities such as Charli D'Amelio and Addison Rae participating, as Mia acknowledged that the challenge was a "resurgence" for the song.[5][30]

Track listing[edit]

Digital download[31]
No.TitleLength
1."Do It Again" (featuring Chris Brown & Tyga)3:27

Personnel[edit]

Credits adapted from Tidal.[10]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[12] Platinum 70,000^
Denmark (IFPI Denmark)[43] Platinum 90,000^
New Zealand (RMNZ)[15] Platinum 15,000*
Poland (ZPAV)[44] Gold 10,000*
United Kingdom (BPI)[18] Platinum 600,000double-dagger
United States (RIAA)[21] Platinum 1,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
Various May 4, 2015
[31]
United States May 19, 2015 Rhythmic contemporary [9]

References[edit]

  1. ^ Rosario, Richy (July 1, 2015). "Meet Pia Mia, The Singer Who's Already Impressed Babyface, Kanye and Drake". Vibe. Retrieved September 16, 2019.
  2. ^ Wass, Mike (June 5, 2015). "Pia Mia Talks Breakthrough Hit "Do It Again," Her Debut Album & Keeping It Real: Idolator Interview". Idolator. Retrieved May 24, 2020.
  3. ^ a b Levine, Nick (October 28, 2015). "Pia Mia Went Viral for Covering Drake, but Now She's a Certified Pop Star". Vice. Retrieved September 16, 2019.
  4. ^ Wass, Mike (June 5, 2015). "Pia Mia Hits The Beach For "Do It Again": 10 Sizzling Pics From The Video Shoot". Idolator. Retrieved May 24, 2020.
  5. ^ a b Havens, Lyndsey (May 14, 2020). "Pia Mia on Signing With Electric Feel/Republic & Releasing a 'Smash': Exclusive". Billboard. Retrieved May 24, 2020.
  6. ^ Real, Evan (March 22, 2019). "Pia Mia Talks Finding Herself as an Independent Artist, New Song 'Bitter Love': 'It Feels Like My Heart and Soul'". Billboard. Retrieved June 8, 2020.
  7. ^ Firman, Tehrene (June 11, 2015). "Exclusive! Pia Mia Talks About Her First Official Single, and the Tough Road to Make It Happen". Teen Vogue. Retrieved September 16, 2019.
  8. ^ "Pia Mia Releases New Single "Do It Again"". PR Newswire. May 4, 2015. Retrieved June 8, 2020 – via Interscope Records.
  9. ^ a b Cantor, Brian (May 1, 2015). "Pia Mia's "Do It Again" Impacts Rhythmic Radio On May 19". Headline Planet. Retrieved June 8, 2020.
  10. ^ a b "Do It Again". Retrieved May 24, 2020 – via Tidal.
  11. ^ a b "Australian-charts.com – Pia Mia feat. Chris Brown & Tyga – Do It Again". ARIA Top 50 Singles. Retrieved August 1, 2015.
  12. ^ a b Ryan, Gavin (September 5, 2015). "ARIA Singles: 'What Do You Mean?' Justin Bieber Is No 1". Noise11. Retrieved September 5, 2015.
  13. ^ a b "ARIA Charts - End of Year Charts - Top 100 Singles 2015". Australian Recording Industry Association. Archived from the original on January 24, 2016. Retrieved January 6, 2016.
  14. ^ a b "Charts.nz – Pia Mia feat. Chris Brown & Tyga – Do It Again". Top 40 Singles. Retrieved August 21, 2015.
  15. ^ a b "New Zealand single certifications". Recorded Music NZ. Retrieved October 9, 2015.
  16. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved October 2, 2015.
  17. ^ a b "End of Year Singles Chart Top 100 - 2015". Retrieved January 5, 2016.
  18. ^ a b "British single certifications – Pia Mia – Do It Again". British Phonographic Industry. Retrieved January 28, 2017. Select singles in the Format field. Select Platinum in the Certification field. Type Do It Again in the "Search BPI Awards" field and then press Enter.
  19. ^ a b "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved August 27, 2015.
  20. ^ a b "Pia Mia Chart History (Hot 100)". Billboard.
  21. ^ a b "American single certifications – Pia Mia – Do It Again". Recording Industry Association of America. April 21, 2016. Retrieved April 21, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  22. ^ a b "Pia Mia Chart History (Canadian Hot 100)". Billboard. Retrieved August 29, 2015.
  23. ^ "Behind The Scenes: Pia Mia - "Do It Again" (Feat. Chris Brown & Tyga)". Trendio. June 4, 2015. Archived from the original on June 23, 2015. Retrieved December 3, 2015.
  24. ^ "Do It Again - Pia Mia Feat. Chris Brown". Capital FM. December 3, 2015. Retrieved September 16, 2019.
  25. ^ a b "Pia Mia - Do It Again ft. Chris Brown, Tyga (Official Music Video)". June 26, 2015. Retrieved September 16, 2019 – via YouTube.
  26. ^ "Pia Mia, Chris Brown, & Tyga Shoot "Do It Again" Video". Rap-Up. June 4, 2015. Retrieved September 16, 2019.
  27. ^ Real, Evan (May 21, 2019). "Pia Mia on Her Style Evolution and Channeling Former Boss Madonna". The Hollywood Reporter. Retrieved May 24, 2020.
  28. ^ Stutz, Colin (June 26, 2015). "Pia Mia Gets Wild on the Beach With Chris Brown & Tyga in 'Do It Again' Video". Billboard.
  29. ^ Platon, Adelle (July 17, 2015). "Go Behind The Scenes Of Pia Mia's Beach Party For Her "Do It Again" Video". Vibe. Retrieved September 16, 2019.
  30. ^ Chapman, Rachel (April 29, 2020). "11 Best Solo TikTok Challenges You Should Try Right Now". Elite Daily. Retrieved May 24, 2020.
  31. ^ a b "Do It Again (feat. Chris Brown & Tyga) – Single". Retrieved May 24, 2020 – via Apple Music.
  32. ^ "ARIA Dance Singles Chart - 27/7/15" (PDF). ARIA Charts. July 27, 2015. Archived from the original on July 29, 2015.
  33. ^ "Ultratop.be – Pia Mia feat. Chris Brown & Tyga – Do It Again" (in Dutch). Ultratip. Retrieved September 22, 2015.
  34. ^ "Ultratop.be – Pia Mia feat. Chris Brown & Tyga – Do It Again" (in Dutch). Ultratop Urban. Retrieved September 22, 2015.
  35. ^ "Ultratop.be – Pia Mia feat. Chris Brown & Tyga – Do It Again" (in French). Ultratip. Retrieved September 22, 2015.
  36. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201532 into search. Retrieved 26 September 2016.
  37. ^ "Danishcharts.com – Pia Mia feat. Chris Brown & Tyga – Do It Again". Tracklisten. Retrieved October 15, 2015.
  38. ^ "Chart Track: Week 42, 2015". Irish Singles Chart. Retrieved October 16, 2015.
  39. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201532 into search. Retrieved 26 September.
  40. ^ "Swedishcharts.com – Pia Mia feat. Chris Brown & Tyga – Do It Again". Singles Top 100.
  41. ^ "Pia Mia Chart History (Rhythmic)". Billboard.
  42. ^ "ARIA Top 100 Urban Singles 2015". ARIA. Retrieved December 12, 2016.
  43. ^ "Certificeringer - Pia Mia Feat.Chris Brown & Tyga - Do It Again". IFPI Denmark. Retrieved January 23, 2020.
  44. ^ "Polish single certifications – Pia Mia – Do It Again" (in Polish). Polish Society of the Phonographic Industry. June 15, 2016.

External links[edit]