Lazada
| Type of business | Private |
|---|---|
| Headquarters | Singapore |
| Area served | Southeast Asia |
| Founder(s) | Alexander Samwer, Marc Samwer, Oliver Samwer |
| Key people | Maximilian Bittner |
| Employees | 4000 |
| URL | www |
| Launched | 2012 |
| Current status | Active |
Lazada Group is a privately owned e-commerce company based in Southeast Asia.[1] Lazada Group operates Lazada, an online shopping mall, with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.[1] Since 2012, Lazada Group has raised approximately US$647 million over several investment rounds, with investors including Temasek Holdings, Tesco, Rocket Internet, J.P. Morgan Asset Management, Holtzbrinck Ventures, Tengelmann Ventures, Investment AB Kinnevik, Verlinvest and Summit Partners.[2][3] The company is headquartered in Singapore. [3]
Launched in March 2012, Lazada is Southeast Asia’s largest online shopping mall, offering a wide range of products including consumer electronics, household goods, toys, sports equipment, health and beauty, and fashion.[4] Lazada operates a combined first-party retail and third-party marketplace model[5] which allows third-party retailers to sell their products online using Lazada’s secure payment options, distribution networks and customer service support.[4]
History
Lazada Group was founded in 2011 by Rocket Internet, the Berlin-based e-commerce startup incubator founded by German brothers Oliver, Marc and Alexander Samwer. [6][7]
In March 2012, the company launched fully operational e-commerce properties in five Southeast Asian countries: Indonesia, Malaysia, the Philippines, Thailand and Vietnam.[1]
In the second half of 2013, Lazada introduced its marketplace model - an end-to-end platform including payment, delivery and customer service enabling third-party retailers to sell their products online via Lazada. This model has facilitated growth by allowing for the rapid expansion of the company’s competitively-priced offering of products to consumers.[8] [9]
In June 2013, Lazada launched a mobile application for Android devices.[10] The company also launched an affiliate program that same month, as well as its own fleet of riders for product delivery.[11]
In January 2014, Lazada launched its iOS mobile application for the iPhone and iPad.[12]
In May 2014, Lazada launched in Singapore with eight different product categories, becoming the sixth country in Southeast Asia with a Lazada property.[13]
In July 2014, Lazada Philippines signed an exclusive partnership with Xiaomi, making the mobile brand available in the country for the first time.[14]
In September 2014, Lazada Indonesia offered 5,000 Xiaomi Redmi 1S phones exclusively for sale,[15] selling out in seven minutes.[16]
In November 2014, Lazada announced that its Marketplace platform accounted for more than 65% of its overall sales.[17] The number of third-party sellers on the platform increased from ~500 in November 2013 to close to 8,000 in November 2014.[18] In the same month, Lazada launched helloPay, an online payment platform, in Singapore.[19]
In December 2014, the number of sellers on Lazada’s marketplace platform exceeded 10,000.[20] The number of employees across the region reached approximately 4,000.[20]
In March 2015, Lazada reached US$1 billion in annualized Gross Merchandise Volume (GMV) regionally. Marketplace accounted for approximately 75% of overall sales.[21][5]
In May 2015, Lazada reported over 11 million mobile application downloads regionally.[22]
Management team
Lazada Group’s CEO is Maximilian Bittner. The Lazada Group's senior management team also includes Stein Jakob Oeie, CMO[23] , Pierre Poignant, COO[24], Tim Rath, CCO, Sohil Gilani, CPO, Eugene Chistyakov, CTO[25] and Michael Karb, CFO. [26]
Funding
Lazada Group has announced several rounds of funding since its launch. These included initial fundings from J.P. Morgan Asset Management, Kinnevik, Summit Partners, and Tengelmann Group. [27][28] In December 2013, an additional US$250 million was raised from Tesco PLC, Access Industries, and other existing investors.[2] In November 2014, Temasek Holdings in Singapore led a funding round of US$250 million.[3] In total, Lazada Group has raised approximately US$647 million in funding.[3]
References
- ^ a b c Ryan Mac (Nov 29, 2014). "Southeast Asian Amazon Clone Lazada Raises $249 Million". Forbes.
- ^ a b Newley Purnell (December 1, 2014). "Lazada Group Raises $249 Million, Led by Singapore's Temasek". Digits - Wall Street Journal.
- ^ a b c d Jon Russell (Nov 29, 2014). "Lazada, Rocket Internet's Amazon Clone In Southeast Asia, Raises $250M Led By Temasek". TechCrunch. Cite error: The named reference "techcrunchfunding" was defined multiple times with different content (see the help page).
- ^ a b Ingrid Lunden (Nov 12, 2012). "Samwers' Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In Asia". TechCrunch.
- ^ a b Steven Millward (Mar 20, 2015). "Shoppers on Lazada last year spent $350 million as ecommerce booms in Southeast Asia". techinasia.com.
- ^ Ryan Mac (Jul 31, 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". venturebeat.com.
- ^ Rebecca Grant (Dec 9, 2013). "Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia". venturebeat.com.
- ^ Kaylene Hong (Aug 13, 2013). "Any small business in Southeast Asia can now set up a virtual shop on Amazon-like Lazada". thenextweb.com.
- ^ Mahesh Sharma (Aug 13, 2013). "Rocket Internet's Lazada Builds Out Its Marketplace Model, While Europe Fashion Portal Zalando Gets A New Investor". techcrunch.com.
- ^ "Lazada launches mobile shopping app for Android OS". nationmultimedia.com. Jun 19, 2013.
- ^ "Here's Lazada's scoresheet on conquering Southeast Asian e-commerce". e27.co. Jun 20, 2013.
- ^ Kaylene Hong (Jan 14, 2014). "Southeast Asian Amazon-like online store Lazada releases an iOS app to capture more shoppers". thenextweb.com.
- ^ Vanessa Tan (May 27, 2014). "Lazada launches in Singapore with a new site and logo". Tech In Asia.
- ^ Phoebe Magdirila (Jun 11, 2014). "Xiaomi's Mi3 will launch in the Philippines through Lazada". techinasia.com.
- ^ Sheena Wan (Nov 7, 2014). "Xiaomi's Redmi Note Launches In Indonesia For Rp 1,999,000 Via Lazada". businessinsider.co.id.
- ^ Enricko Lukman (Sep 4, 2014). "Lazada and Xiaomi: 5,000 Redmi 1S sold out in 7 minutes in Indonesia". techinasia.com.
- ^ Min Jie Yaw (Nov 7, 2014). "Lazada's Marketplace platform accounts for 65% of its sales revenue". e27.com.
- ^ Claire Huang (Nov 6, 2014). "Lazada grows revenue and stable of online 3rd-party sellers". nationmultimedia.com.
- ^ Jirapan Boonnoon (Mar 21, 2015). "Lazada sees high potential for online shopping here". nationmultimedia.com.
- ^ a b "Lazada.com.ph celebrates 3rd year via shopping extravaganza". Business World Online. Mar 23, 2015.
- ^ Ng Chong Seng (April 14, 2015). "Three years after launch, Lazada Group hits US$1 billion in annualized GMV". Hardwarezone.com.
- ^ "Lazada mobile app reached over 11 million downloads". malaysianwireless.com. May 22, 2015.
- ^ "Rocket Internet's e-commerce giant Lazada raises $100M". Jun 20, 2013.
- ^ "Pierre Poignant: Work with People Who Use Their Skills to Make a Difference in the World". Huffington Post. May 5, 2015.
- ^ "Lazada Group". DataFox.
- ^ "Lazada Group appoints new chief financial officer". AsiaOne. July 13, 2015.
- ^ Catherine Shu (June 19, 2013). "Rocket Internet's Lazada Lands $100M As It Seeks To Become The "Amazon Of Southeast Asia"". Techcrunch.
- ^ Jon Russell (Jan 22, 2013). "Lazada, Rocket's Amazon clone in Asia, raises 'close to $20m' to develop its e-commerce marketplace". thenextweb.com.
External links