Jump to content

Lazada

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Wintertanager (talk | contribs) at 01:59, 6 August 2015 (→History). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Lazada Group
Type of businessPrivate
Headquarters
Singapore
Area servedSoutheast Asia
Founder(s)Alexander Samwer, Marc Samwer, Oliver Samwer
Key peopleMaximilian Bittner
Employees4000
URLwww.lazada.com
Launched2012
Current statusActive

Lazada Group is a privately owned e-commerce company based in Southeast Asia.[1] Lazada Group operates Lazada, an online shopping mall, with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.[1] Since 2012, Lazada Group has raised approximately US$647 million over several investment rounds, with investors including Temasek Holdings, Tesco, Rocket Internet, J.P. Morgan Asset Management, Holtzbrinck Ventures, Tengelmann Ventures, Investment AB Kinnevik, Verlinvest and Summit Partners.[2][3] The company is headquartered in Singapore. [3]

Launched in March 2012, Lazada is Southeast Asia’s largest online shopping mall, offering a wide range of products including consumer electronics, household goods, toys, sports equipment, health and beauty, and fashion.[4] Lazada operates a combined first-party retail and third-party marketplace model[5] which allows third-party retailers to sell their products online using Lazada’s secure payment options, distribution networks and customer service support.[4]

History

Lazada Group was founded in 2011 by Rocket Internet, the Berlin-based e-commerce startup incubator founded by German brothers Oliver, Marc and Alexander Samwer. [6][7]

In March 2012, the company launched fully operational e-commerce properties in five Southeast Asian countries: Indonesia, Malaysia, the Philippines, Thailand and Vietnam.[1]

In the second half of 2013, Lazada introduced its marketplace model - an end-to-end platform including payment, delivery and customer service enabling third-party retailers to sell their products online via Lazada. This model has facilitated growth by allowing for the rapid expansion of the company’s competitively-priced offering of products to consumers.[8][9]

In June 2013, Lazada launched a mobile application for Android devices.[10] The company also launched an affiliate program that same month, as well as its own fleet of riders for product delivery.[11]

In January 2014, Lazada launched its iOS mobile application for the iPhone and iPad.[12]

In May 2014, Lazada launched in Singapore with eight different product categories, becoming the sixth country in Southeast Asia with a Lazada property.[13]

In July 2014, Lazada Philippines signed an exclusive partnership with Xiaomi, making the mobile brand available in the country for the first time.[14]

In September 2014, Lazada Indonesia offered 5,000 Xiaomi Redmi 1S phones exclusively for sale,[15] selling out in seven minutes.[16]

In November 2014, Lazada announced that its Marketplace platform accounted for more than 65% of its overall sales.[17] The number of third-party sellers on the platform increased from ~500 in November 2013 to close to 8,000 in November 2014.[18] In the same month, Lazada launched helloPay, an online payment platform, in Singapore.[19]

In December 2014, the number of sellers on Lazada’s marketplace platform exceeded 10,000.[20] The number of employees across the region reached approximately 4,000.[20]

In March 2015, Lazada reached US$1 billion in annualized Gross Merchandise Volume (GMV) regionally. Marketplace accounted for approximately 75% of overall sales.[21][5]

In May 2015, Lazada reported over 11 million mobile application downloads regionally.[22]

Management team

Lazada Group’s CEO is Maximilian Bittner. The Lazada Group's senior management team also includes Stein Jakob Oeie, CMO[23] , Pierre Poignant, COO[24], Tim Rath, CCO, Sohil Gilani, CPO, Eugene Chistyakov, CTO[25] and Michael Karb, CFO. [26]

Funding

Lazada Group has announced several rounds of funding since its launch. These included initial fundings from J.P. Morgan Asset Management, Kinnevik, Summit Partners, and Tengelmann Group. [27][28] In December 2013, an additional US$250 million was raised from Tesco PLC, Access Industries, and other existing investors.[2] In November 2014, Temasek Holdings in Singapore led a funding round of US$250 million.[3] In total, Lazada Group has raised approximately US$647 million in funding.[3]

References

  1. ^ a b c Ryan Mac (Nov 29, 2014). "Southeast Asian Amazon Clone Lazada Raises $249 Million". Forbes.
  2. ^ a b Newley Purnell (December 1, 2014). "Lazada Group Raises $249 Million, Led by Singapore's Temasek". Digits - Wall Street Journal.
  3. ^ a b c d Jon Russell (Nov 29, 2014). "Lazada, Rocket Internet's Amazon Clone In Southeast Asia, Raises $250M Led By Temasek". TechCrunch. Cite error: The named reference "techcrunchfunding" was defined multiple times with different content (see the help page).
  4. ^ a b Ingrid Lunden (Nov 12, 2012). "Samwers' Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In Asia". TechCrunch.
  5. ^ a b Steven Millward (Mar 20, 2015). "Shoppers on Lazada last year spent $350 million as ecommerce booms in Southeast Asia". techinasia.com.
  6. ^ Ryan Mac (Jul 31, 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". venturebeat.com.
  7. ^ Rebecca Grant (Dec 9, 2013). "Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia". venturebeat.com.
  8. ^ Kaylene Hong (Aug 13, 2013). "Any small business in Southeast Asia can now set up a virtual shop on Amazon-like Lazada". thenextweb.com.
  9. ^ Mahesh Sharma (Aug 13, 2013). "Rocket Internet's Lazada Builds Out Its Marketplace Model, While Europe Fashion Portal Zalando Gets A New Investor". techcrunch.com.
  10. ^ "Lazada launches mobile shopping app for Android OS". nationmultimedia.com. Jun 19, 2013.
  11. ^ "Here's Lazada's scoresheet on conquering Southeast Asian e-commerce". e27.co. Jun 20, 2013.
  12. ^ Kaylene Hong (Jan 14, 2014). "Southeast Asian Amazon-like online store Lazada releases an iOS app to capture more shoppers". thenextweb.com.
  13. ^ Vanessa Tan (May 27, 2014). "Lazada launches in Singapore with a new site and logo". Tech In Asia.
  14. ^ Phoebe Magdirila (Jun 11, 2014). "Xiaomi's Mi3 will launch in the Philippines through Lazada". techinasia.com.
  15. ^ Sheena Wan (Nov 7, 2014). "Xiaomi's Redmi Note Launches In Indonesia For Rp 1,999,000 Via Lazada". businessinsider.co.id.
  16. ^ Enricko Lukman (Sep 4, 2014). "Lazada and Xiaomi: 5,000 Redmi 1S sold out in 7 minutes in Indonesia". techinasia.com.
  17. ^ Min Jie Yaw (Nov 7, 2014). "Lazada's Marketplace platform accounts for 65% of its sales revenue". e27.com.
  18. ^ Claire Huang (Nov 6, 2014). "Lazada grows revenue and stable of online 3rd-party sellers". nationmultimedia.com.
  19. ^ Jirapan Boonnoon (Mar 21, 2015). "Lazada sees high potential for online shopping here". nationmultimedia.com.
  20. ^ a b "Lazada.com.ph celebrates 3rd year via shopping extravaganza". Business World Online. Mar 23, 2015.
  21. ^ Ng Chong Seng (April 14, 2015). "Three years after launch, Lazada Group hits US$1 billion in annualized GMV". Hardwarezone.com.
  22. ^ "Lazada mobile app reached over 11 million downloads". malaysianwireless.com. May 22, 2015.
  23. ^ "Rocket Internet's e-commerce giant Lazada raises $100M". Jun 20, 2013.
  24. ^ "Pierre Poignant: Work with People Who Use Their Skills to Make a Difference in the World". Huffington Post. May 5, 2015.
  25. ^ "Lazada Group". DataFox.
  26. ^ "Lazada Group appoints new chief financial officer". AsiaOne. July 13, 2015.
  27. ^ Catherine Shu (June 19, 2013). "Rocket Internet's Lazada Lands $100M As It Seeks To Become The "Amazon Of Southeast Asia"". Techcrunch.
  28. ^ Jon Russell (Jan 22, 2013). "Lazada, Rocket's Amazon clone in Asia, raises 'close to $20m' to develop its e-commerce marketplace". thenextweb.com.


Retrieved from "https://en.wikipedia.org/w/index.php?title=Lazada&oldid=674774899"