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Tá no Ar
GenreSitcom
Satire
Black humor
Sketch comedy
Created byMarcius Melhem
Mauricio Farias
Marcelo Adnet
Written byMarcius Melhem
Marcelo Adnet
Directed byMauricio Farias
Opening theme"Televisão"
Ending theme"Televisão"
ComposerTitãs
Country of originBrazil
Original languagePortuguese
No. of seasons2
No. of episodes19
Production
Camera setupMulti-camera
Running time22 minutes
Original release
NetworkRede Globo
ReleaseApril 10, 2014 (2014-04-10) –
present

Tá no Ar: a TV na TV (or simply Tá no Ar) is a Brazilian sitcom created by Marcelo Adnet, Marcius Melhem and Mauricio Farias for Rede Globo. The series satirizes some Brazilian television programs, including the other stations.

All show episodes are written by Adnet and Melhem, and directed by Farias. Since its debut, 'Tá no Ar' was well received by critics, and despite his low ratings, had good repercussion on internet.

On June 5, 2014, TV Globo renewed the series for a second season.[1][2][3]

Production

Development

"Marcius was very generous to me. He's a guy who knows much better than I the station. He gave me a lot of freedom to be who I am."
—Marcelo Adnet about the "help" that Marcius gave him.[4]

On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.[5][6]

His first program, O Dentista Mascarado,[7][8] created by Fernanda Young and Alexandre Machado, was a failure, with low ratings and a negative critical reception, which resulted in its cancellation after 12 episodes.[9] After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.[10][11] However, his blocks were not well received, and he eventually left the program later.[12][13]

Later, TV Globo asked Marcius Melhem,[14] who had just finished Os Caras de Pau, produces a comedy show starring Adnet.[15] Melhem created a sketch comedy program, but with a different style from the other programs of this format in Brazil,[4] very similar to TV Pirata, satirical series that made a big success on TV Globo in the 80's.

Globo is well known for not citing programs of other stations. About this "policy" Adnet said: "[...] that was never a problem. [...]"[16]

Release

The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming.[17] The program was announced by Adnet himself.

For the 2014 season, Globo climbed A Grande Família and Doce de Mãe/A Segunda Dama to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM—12:30 AM.

Cast

Danton Mello, supporting actor.
Marcelo Adnet plays various characters.
  • Carol Portes
  • Danton Mello
  • Georgiana Góes
  • Luana Martau
  • Marcelo Adnet
  • Márcio Vito
  • Marcius Melhem
  • Maurício Rizzo
  • Renata Gaspar
  • Verônica Debom
  • Welder Rodrigues

Special guest stars

  • Ricardo Macchi was himself. Whereas his role in Explode Coração was "superior", Ricardo decides to go to Hollywood and try to compete for the Oscar.[18]
  • Vladimir Brichta was himself. Vladimir is the special guest for the program played by Marcius Melhem, "Tenente Pitombo Entrevista", giving a "different" interview, where every question he is subjected to various acts of torture.[19]

Episodes

Season 1 (2014)

No. in
series 		No. in
season 		Title Directed by Written by Original air date Ibope rating
11"Episode 1"Maurício FariasMarcius Melhem & Marcelo AdnetApril 10, 2014 (2014-04-10)10.0[20]
22"Episode 2"Maurício FariasMarcius Melhem & Marcelo AdnetApril 17, 2014 (2014-04-17)11.2[21]
33"Episode 3"Maurício FariasMarcius Melhem & Marcelo AdnetApril 24, 2014 (2014-04-24)8.8[22]
44"Episode 4"Maurício FariasMarcius Melhem & Marcelo AdnetMay 1, 2014 (2014-05-01)9.0[23]
55"Episode 5"Maurício FariasMarcius Melhem & Marcelo AdnetMay 8, 2014 (2014-05-08)9.0[24]
66"Episode 6"Maurício FariasMarcius Melhem & Marcelo AdnetMay 15, 2014 (2014-05-15)9.8[25]
77"Episode 7"Maurício FariasMarcius Melhem & Marcelo AdnetMay 22, 2014 (2014-05-22)8.2[26]
88"Episode 8"Maurício FariasMarcius Melhem & Marcelo AdnetMay 29, 2014 (2014-05-29)7.8[27]
99"Episode 9"Maurício FariasMarcius Melhem & Marcelo AdnetMay 29, 2014 (2014-05-29)9.2[28]

Season 2 (2015)

No. in
series 		No. in
season 		Title Directed by Written by Original air date Ibope rating
101"Episode 10"Maurício FariasMarcius Melhem & Marcelo AdnetFebruary 12, 2015 (2015-02-12)13.8[29]
112"Episode 11"Maurício FariasMarcius Melhem & Marcelo AdnetFebruary 19, 2015 (2015-02-19)15.0[30]
123"Episode 12"Maurício FariasMarcius Melhem & Marcelo AdnetFebruary 26, 2015 (2015-02-26)11.0[31]
134"Episode 13"Maurício FariasMarcius Melhem & Marcelo AdnetMarch 5, 2015 (2015-03-05)13.3[32]
145"Episode 14"Maurício FariasMarcius Melhem & Marcelo AdnetMarch 12, 2015 (2015-03-12)12.3[33]
156"Episode 15"Maurício FariasMarcius Melhem & Marcelo AdnetMarch 19, 2015 (2015-03-19)12.2[34]
166"Episode 16"Maurício FariasMarcius Melhem & Marcelo AdnetMarch 26, 2015 (2015-03-26)10.8[35]
177"Episode 17"Maurício FariasMarcius Melhem & Marcelo AdnetApril 2, 2015 (2015-04-02)13.3[36]
188"Episode 18"Maurício FariasMarcius Melhem & Marcelo AdnetApril 9, 2015 (2015-04-09)10.8[37]
199"Episode 19"Maurício FariasMarcius Melhem & Marcelo AdnetApril 16, 2015 (2015-04-16)12.3[38]

Season 3 (2016)

No. in
series 		No. in
season 		Title Directed by Written by Original air date Ibope rating
201"Episode 20"Maurício FariasMarcius Melhem & Marcelo AdnetJanuary 19, 2016 (2016-01-19)N/A

Reception

Critical

The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.[39] Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.[40]

Ratings

In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics,[41][42][43] creating a "domino effect".[44][45] The shows was directly affected, and long-standing programs such as A Grande Família hit historic negative record ratings.[46]

In his debut, recorded 10 rating points in IBOPE, considering the measurement to São Paulo, and 11 points in Rio,[47] the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.[48]

Awards and nominations

Year Award Category Nominee Result
2014 Prêmio F5
Program of the Year
Tá no Ar
 Nominated[49]

References

  1. ^ Silvana Arantes (December 10, 2014). ""Tá no Ar", da Globo, pretende "bater em quem merece" na segunda temporada". UOL Televisão. Retrieved November 24, 2014.
  2. ^ Carla Bittencourt (June 5, 2014). "Adnet garante nova temporada do 'Tá no ar': 'A gente vai voltar no ano que vem'". Extra. Retrieved July 7, 2014.
  3. ^ Fernando Oliveira (July 1, 2014). "'Tá no Ar', de Marcelo Adnet, voltará a ser exibido em janeiro". R7. Mundo da TV. Retrieved July 7, 2014.
  4. ^ a b Ribeiro, Marcela (March 25, 2014). "Com Adnet, Globo ironiza programação de concorrentes em novo humorístico". UOL Entretenimento. Universo Online. Retrieved April 11, 2014.
  5. ^ G1 - Marcelo Adnet é o mais novo contratado da TV Globo.
  6. ^ Revista Veja - Globo tenta resgatar o "velho" Adnet.
  7. ^ O Povo - Marcelo Adnet vai estrelar série na Globo
  8. ^ BOL Notícias - Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico"
  9. ^ BlogFolha, by UOL - Série de Adnet não deve ter nova temporada na Globo
  10. ^ Revista Veja - Marcelo Adnet vira comentarista de futebol no 'Fantástico'
  11. ^ Vírgula, by UOL - Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’
  12. ^ Folha de S. Paulo - Após fiasco, Marcelo Adnet deve deixar o "Fantástico".
  13. ^ - Marcelo Adnet não agrada e deve deixar o "Fantástico"
  14. ^ NaTelinha - Marcelo Adnet terá programa com Marcius Melhem na Globo
  15. ^ PureBreak - Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo
  16. ^ Ramos, Nina (March 25, 2014). "Em "Tá no Ar: a TV na TV", atores, que assinam juntos a redação final da atração, receberam carta branca para falar sobre tudo". IG Gente. Internet Group. Retrieved April 11, 2014.
  17. ^ vem_aí: descubra tudo o que estreia na programação da Globo em 2014
  18. ^ "Ricardo Mito". Blog Tá no Ar: A TV na TV da Rede Globo. Gshow. April 11, 2014. Retrieved April 11, 2014.
  19. ^ "Tenente Pitombo Entrevista: Vladimir Brichta". Blog Tá no Ar: A TV na TV da Rede Globo. Gshow. April 25, 2014. Retrieved January 14, 2015.
  20. ^ "Tá no Ar, novo programa de Adnet, estreia com 10 pontos no Ibope". O Fuxico. Retrieved January 14, 2015.
  21. ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 17 de abril". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 24 de abril". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ Kogut, Patrícia. "Confira as principais audiências de quinta-feira, 1/5/2014". Patrícia Kogut. O Globo. Retrieved January 14, 2015.
  24. ^ Kogut, Patrícia. "Confira as principais audiências de quinta-feira, 8/5/2014". Patrícia Kogut. O Globo. Retrieved January 14, 2015.
  25. ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 15 de Maio". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  26. ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 22 de Maio". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  27. ^ Armando Vannucci, José. "Confira a audiência consolidada da quinta-feira, 29 de Maio". Jovem Pan. Parabólica blog - Jovem Pan, by UOL. Retrieved January 14, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  28. ^ IBOPE: CONFIRA OS CONSOLIDADOS DE QUINTA-FEIRA, DIA 05/06/14
  29. ^ ""Tá no Ar: a TV na TV" não aproveita impulso do BBB. Confira a audiência consolidada da quinta-feira, 12 de fevereiro". JovemPan, UOL. Retrieved February 14, 2015. {{cite web}}: |first= missing |last= (help)
  30. ^ Dell Santo, João Paulo. ""Império" bate recorde e atinge maior marca desde a estreia; confira as audiências de quinta". RD1, IG. Retrieved February 20, 2015.
  31. ^ Capobiango, Maísa. "Confira as principais audiências de quinta, 26/02/2015". Kogut, Globo.com. Retrieved February 27, 2015.
  32. ^ “Jornal Nacional” tem audiência recorde em 2015; confira os consolidados desta quinta-feira (05/03/15)
  33. ^ Notícias da TV - Jornal Nacional faz 'esquenta' para Império e bate recorde em 2015
  34. ^ OPlaneta TV - Confira as audiências consolidadas de quinta, 19 de março
  35. ^ Principais audiências da TV [Quinta 26/3/15]
  36. ^ Ratinho marca ótima audiência; confira os consolidados da quinta-feira (02/04/15)
  37. ^ Telemaníacos - Aqui as audiências consolidadas de quinta-feira, dia 09/04/15
  38. ^ Confira as audiências consolidadas de quinta, 16 de abril
  39. ^ Oliveira, Fernando (April 11, 2014). "Melhor estreia da Globo, 'Tá no Ar: a TV na TV' é a redenção do talentoso Marcelo Adnet na emissora". Mundo da TV. R7. Retrieved April 11, 2014.
  40. ^ Stycer, Mauricio (April 11, 2014). ""Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV". Blog do Mauricio Stycer. Universo Online. Retrieved April 11, 2014.
  41. ^ Rafaela Santos (July 21, 2014). "'Em família' termina com 41 pontos no Rio e 37 em São Paulo". O Globo. Retrieved July 22, 2014.
  42. ^ Redação (July 21, 2014). "O Rebu perde 44% em uma semana, mas cai menos do que Saramandaia". UOL. Notícias da TV. Retrieved July 22, 2014.
  43. ^ Vitor Moreno (July 22, 2014). "'Em Família' termina com pior desempenho de uma trama das 21h da Globo". Folha Online. Outro Canal. Retrieved July 22, 2014.
  44. ^ Novela “Em Família” esvazia audiência da Globo
  45. ^ Revista Veja - Pior da história.
  46. ^ NaTelinha - "A Grande Família" tem pior média da história; "Tá no Ar" perde para o SBT
  47. ^ 'Tá no ar' faz ótima estreia com 11 pontos no RJ e 10 em SP
  48. ^ 'Tá no Ar' encerra temporada mais querido na web do que na TV.
  49. ^ "Prêmio F5 - Programa do Ano".
Notes
  1. For the 2015 season, Ibope updated the value of a rating point. In Greater São Paulo, 1 point represents 67,112 households or 193,281 people. In Rio, 1 point represents 42,292 households or 109,982 people. The information on the number of viewers is estimated and based on a multiplication calculation. Rating point x 193.281/109.982 (São Paulo and Rio, respectively).[1]
  1. ^ Notícias da TV
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