Wikipedia:Sandbox
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The Legacy Lab is a thought leadership platform that focuses on how consumer brands create and maintain brand legacy. The study is informed by multi-generational, cross-cultural qualitative and quantitative consumer research, semiotics, social listening and interviews with founders and executives of prominent brands. Notable interview participants include: McDonald’s, Lexus, Playboy, The Honest Company, Wimbledon and the Tribeca Film Festival. The Legacy Lab will launch The Legacy Honors Program in 2016 to recognize the leaders of distinguished brands. The Legacy Lab concept was founded in 2012 by Team One, a division of Saatchi & Saatchi and a member of the Publicis Groupe.