Paradinha (song)
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| "Paradinha" | |
|---|---|
| Song |
"Paradinha" is a song by Brazilian singer Anitta. It was released on May 31, 2017 by Warner Music.[1] Written by Anitta herself, Umberto Tavares and Jefferson Junior, it is expected to be included on her upcoming fourth studio album. It is the first single in Spanish by Anitta after the version in Spanish for "Sim ou Não" featuring Maluma.[2] It is a dancehall song with Latin sub-genres from the drum to the spec of an electronic flute.[1][3] "Paradinha" received positive reviews from specialized critics, being classified as "simple, addictive and unpretentious." For Anderson Neves, of the original Tune portal, the song was not due to international artists and compared it to the potential of success of Luis Fonsi's Despacito and Shakira's "Me Enamoré". Other critics also reckoned that with the song, Anitta followed the same booklet as Shakira and Enrique Iglesias by betting on Spanish to win the 33 million people who speak the language in the United States, thus setting the stage for launching into English in the future.
Background and release
On September 9, 2014 Anitta took its first step towards the public outside Brazil by launching a Spanish version of "Zen" directly in Latin America, bringing the special participation of the Spanish singer Rasel and a new music video. In 2015 the singer began planning for a future international career, analyzing the direction of the music industry and comes to the conclusion that the best way to win a share of the foreign audience would be to enter the Latin market. In November he meets Colombian J Balvin for Snapchat and closes a partnership with him for the remix of the track "Ginza", launched on January 29, 2016 in Brazil to promote the singer in the country and accustom his fans with the Castilian language, which She intended to adopt in the next work.[1]
In May Anitta records an English version of "Bang" especially for Midem - world-wide gathering of entrepreneurs of the music industry - although the band has not been used for any purpose after. On July 28, he released "Sim ou Não" which featured the participation of Colombian Maluma, focusing on reggaeton, as well as a second Spanish version titled "Sí o No". From initial estrangement compared to his previous works, The band gave international visibility to the singer, who reached a niche audience in Latin America, scoring fifteen in Chile, thirteen in Mexico, and entering a good position in Brazil and Portugal.
In 2017 Anitta collaborated with Australian rapper Iggy Azalea on the track "Switch" for her second studio album Digital Distortion, Anitta was in New York to record the single along with music video with Azalea, and with passage took advantage and recorded "Paradinha" secretly.[1] By social networks Anitta had told her that she was preparing a surprise for her fans from all over Latin America, who would be releasing an all-Spanish single for her upcoming fourth studio album, and on May 31, 2017 was released along with the music video.[3]
Musical structure and lyrics
"Paradinha" mixes two of the top musical genres that made up hit international charts this year, dancehall and tropical house - popularized in songs such as "Sorry" by Justin Bieber, "Shape of You" by Ed Sheeran, and "Work" By Rihanna. The song also features elements of reggaeton and pop music. Among the instruments used in his production are the Jamaican drum and the electronic flute. The track was composed by Anitta in partnership with Umberto Tavares and Jefferson Junior, who had already worked with her on most of the previous singles. Originally, the song was written in Portuguese and later translated with the help of instructors specialized in Spanish, adapting the stanzas and rhymes to the language. The singer explained that the term "Paradinha" is a reference to the dance movement of the "Quadrado", where the whole body for the choreographic and only the hip performs the step in four paused movements.
The main theme of the track is the seduction game in which the main character plays on the partner with his dance ("I want to see you go crazy / I want to tease you, you will see that / When I want something, I can do it") , Stating also that it has the reins of the situation and reinforcing and the feminine power in the stanzas of the last part ("I am not holy / I have attitude, yes / I am not easy").[4]
Recording and promotion
The recordings occurred in a very short time in her recording studio in New York City, as Anitta wanted to release the single by surprise, although portions of the song were leaked two days before its official release.[5] For the release in Mexico, the singer participated on Thursday in the program "Tu night", by the Mexican comedian and presenter Gabo Ramos, and sang live with him "Sim ou Não" in the Portuguese version. Later she was on the show "Función", Excélsior Televisión, of Mexico, to promote the song "Paradinha".[1] Risking a "portunhol", the singer told the presenter of the attraction where he started the idea of betting on the international career singing Spanish.[6] The Brazilian version of Rolling Stone said the song represents another step in the international career of Anitta after releasing songs with Colombian singer Maluma and Australian rapper Iggy Azalea.[7] On June 6, "Paradinha" was presented for the first time on television during the program Música Boa Vivo, presented by Anitta herself, in which she included the plus size dancer Thais Carla, former stage assistant of the Legendários program. On June 10 he performs at Caldeirão do Hulk.
Critical reception
"Paradinha" received mostly positive reviews from specialized critics. Wilson Nemov, of The Gambiarra portal, said the song was "simple, addictive and unpretentious" and that it had an addictive refrain, working for both the Latin and Brazilian audiences. The columnist also noted that the fact that the track was less produced than previous work, such as "Bang", was positive not to venture into something unusual in its first international step: "In this case, less actually comes as more, without sinning for overkill". Mauro Ferreira, of the G1 portal, said that "Paradinha" is manufactured specifically for the music market and "without concern of sounding original", being a positive point to adapt to what the foreign public seeks to hear, adding that Anitta has everything for Be "the new face of the Latin market". Mariana Zappa, of MTV Brasil, said the singer was a "marketing queen" as she immersed herself in American culture.
Anderson Neves of the Original Tune portal said that the song is not owed to international artists and that Anitta was able to print her personality by comparing "Paradinha" to "Despacito" by Luis Fonsi and "Me Enamoré" by Shakira. Luiz Prisco, of the newspaper Metrópoles, made a mixed assessment, claiming that the track was regular and far from being the best recorded by the singer. For the journalist, however, Anitta had reached a level of international artist and followed the same booklet of Shakira and Enrique Iglesias when betting on the Spanish to conquer the 33 million people who speak the language in the United States, thus laying a way to launch it, In English in the future, saying that he was in the crowd for her.
The track also received ratings from international journalists. Christina Lee of Idolator said the track was sexy and made the world the stage for Anitta, adding that she "acts like someone born to stardom." Bradley Stern of Pop Crush said that Anitta was headed for global domination "and that the song had everything to be a viral one.
Chart performance
In the Brazil, the single debuted at No. 2 on the Hot Pop Songs chart.[8] Subsequently, it debuted at No. 22 on the Brasil Hot 100.[8]
Music video
Anitta recorded the music video for "Paradinha" on May 24 in New York, United States, under the general direction of Bruno Ilogti and artistic direction of Giovanni Bianco, repeating the partnership of "Bang", "Essa Mina é Louca" and " Cravo e Canela". On the same day the first photos were released on social networks. The video brought the special participation of Lais Ribeiro, model and Angel of Victoria's Secret, during the scenes in the laundry. The costumes of the singer were produced by the American fashion consultant Patti Wilson, who works with the main names of international music, using pieces of the Balenciaga brand.[4] The video brought sponsorship of the Cheetos snacks, which Anitta appears eating in a scene, and Samsung technology company, which used equipment and showed the backstage in the brand channel on YouTube.[4] According to the director, the intention was to take Anitta from the comfort zone of studio superproductions, which she has always been accustomed to, and to make her interact with the different in real environments, surprising the audience.[1]
In all, there were seven locations in the music video and special costumes for them - one of the headquarters of the Walmart supermarket, where the singer uses camouflaged pants with sequins and a black top; The Panna II Indian restaurant in the East Village neighborhood, where she appears singing underneath colored lights and ornate banners using a green cropped cropped black panties; The Greek restaurant Souvlaki Greek, in the Lower East Side neighborhood, featuring Anitta dancing with braids, orange shorts and Balenciaga boots; The alternative rock bar Arlene's Gocery, both on the Lower East Side, where she uses the same old costumes; The Katz Delicatenssen ethnic restaurant, popularized in the film When Harry Met Sally... in which appears with a cropped with zebra print and jeans shorts; A New York subway station station in Manhattan, where Anitta appears in pink overalls and braids; And a laundromat in East Village, in which he appears in blue sport pants and a cropped with leaked front. The scenes are repeated constantly until the song is over.[5][4][1]
Charts
| Chart (2017) | Peak position |
|---|---|
| Brazil (Billboard Hot 100)[9] | 1 |
| Brazil (Billboard Hot Pop & Popular)[8] | 22 |
| Portugal (AFP)[10] | 32 |
References
- ^ a b c d e f g "Assista ao clipe de "Paradinha", de Anitta". Vagalume. 31 May 2017. Retrieved May 30, 2017.
- ^ Nilton, Edu (31 May 2017). "Anitta lança clipe de 'Paradinha', sua música em espanhol". G1. Retrieved 31 May 2017.
- ^ a b Novais, Marcelo (31 May 2017). "Anitta sobre 'Paradinha' e a carreira internacional: 'Nível raro'". Veja. Retrieved 31 May 2017.
- ^ a b c d Nilton, Edu (31 May 2017). "Anitta lança clipe de 'Paradinha', sua música em espanhol". G1. Retrieved 31 May 2017.
- ^ a b Gomes, Mike (31 May 2017). "VÍDEO: Anitta lança o clipe de "Paradinha"". ClicRBS. Retrieved 31 May 2017.
- ^ Bandeira, Marcelo (2 June 2017). "Anitta participa de dois programas no México e dá entrevista em 'portunhol'". Extra!. Retrieved 1 June 2017.
{{cite news}}: Check|url=value (help) - ^ Bandeira, Redação (31 May 2017). "Anitta faz estreia em espanhol com "Paradinha"". Rolling Stone. Retrieved 8 June 2017.
- ^ a b c "POP BRASIL: ANITTA EMPLACA DUAS MÚSICAS NO TOP 3" (in Portuguese). Billboard Brasil. Retrieved Jun 13, 2017.
- ^ "Billboard Hot 100". Billboard Brasil. Internet Group. Retrieved Jun 13, 2017.
- ^ "Anitta – Paradinha". AFP Top 100 Singles. Retrieved Jun 12, 2017.