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Sua Cara

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"Sua Cara"
Song

"Sua Cara" (English: "Your Face") is a song by American electronic band Major Lazer from Know No Better (2017).[4] The song features Brazilian singers Anitta and Pabllo Vittar.[5] The song was recorded in February 2017, shortly after the Brazilian carnival.

Background and development

Diplo, of Major Lazer, has always been one of the great supporters of Brazilian funk and Brazilian music. He had previously worked on songs by DJ Marlboro and even contracted the musical group Bonde do Rolê for his label Mad Decent, in addition to collaborating in the production with songs by Banda Uó and Pabllo Vittar.[6] He says: "I always try to know what happens in Brazil, it's important for me."

While in Brazil for Lollapalooza in 2016, with his group project Jack Ü with Skrillex, he met singer Anitta and handed her a demo of what would later become the track. In February 2017, Diplo replied on his Twitter about a possible partnership with singer Anitta saying only "soon". Anitta announced the partnership on a live broadcast on Instagram.[7] Anitta and Pabllo Vittar performed a photoshoot on May 21 for the single's cover.[3]

Music videos

A lyric video for the song was released onto Major Lazer's official YouTube account on the day of the EP's release on June 1, 2017. In just one week, the song had already reached 7.4 million hits, an average of 1.2 million per day.[1] The song became the most played song off the album, ahead of its main single "Know No Better", with Camila Cabello, Travis Scott, and Quavo, which had 2.5 million plays. In a publication thanking the success of the song on their Facebook page, a user asked about the music video, and they replied saying "soon".[3]

On the night of June 20, Anitta posted a picture on her Instagram on a plane, stating there was a "surprise coming".[7] Soon after, it was announced that the music video for "Sua Cara" would be shot in Morocco, with production by Bruno Ilogti and Giovanni Bianco; Both worked with Anitta on her 2015 album Bang. Anitta commented that the video was the "hardest", but would "be worth it". The singers wore costumes by Amir Slama and Yasmine Sterea. There were "tops and bras, plus some hot pants" on the skin color, "in shades of beige and white". The dancers were dressed in pink, to match with the color of the sand.[6]

On July 18, it was confirmed that the video would be released on July 30, during the 'Combatchy' party, held in Rio de Janeiro by the two Brazilian singers. The video was firstly displayed in the event, and later released on the internet. Along with the announcement, Anitta posted on her Instagram profile a video where she appears dancing behind a snake. The making of was released the day before.[1]

The music video was released on July 30 at 4:00 p.m. After just 1 hour, the music video already had more than 2.7 million views and in 2 hours, had already reached 5 million. In addition, the video was the fastest to reach 1 million likes – 5 hours and 38 minutes – on YouTube, breaking One Direction's "Drag Me Down"'s record of 18 hours.[8] The video beat over 25 million views within 24 hours on YouTube, the most since Adele's "Hello" and became the lusophone video with more views in one day on YouTube.[9]

Days after the release of the official music video, a director's cut version leaked on the internet, with unseen scenes in which Diplo appears taking off the helmet in one of the quadricycles, and also different scenes of singers Anitta and Vittar dancing together.[citation needed]

Chart performance

In Brazil, "Sua Cara" debuted at number sixty on Billboard Hot 100, where it lasted four consecutive weeks, and peaked at number 51 in August, 2017.[10] In addition it peaked at number five on the Billboard Hot Pop & Popular component chart.

Live performances

Anitta and Pabllo Vittar performed the song live for the first time on the Brazilian TV show Música Boa Ao Vivo, broadcast by cable channel Multishow on July 18, 2017.[11][1]

Track listings

Digital download[3]
  1. "Sua Cara" – 2:48

Credits and personnel

Personnel

Charts

Chart (2017) Peak
position
Brazil (Brazil Hot 100)[12] 51
Brazil (Billboard Hot Pop & Popular)[13][14][15] 5
Portugal (AFP)[16] 14
Portugal Digital Song Sales (Billboard)[17] 8
US Hot Dance/Electronic Songs (Billboard)[18] 26
US World Digital Songs (Billboard)[19] 22

See also

References

  1. ^ a b c d "Anitta e Pabllo Vittar cantam e dançam no clipe de 'Sua cara', de Major Lazer". G1 (in Brazilian Portuguese). July 1, 2017. Retrieved July 30, 2017.
  2. ^ "Antes de tocar no Lollapalooza, Diplo entra em estúdio com Tropkillaz e MC Bin Laden e em entrevista, fala sobre apropriação cultural". Caras - Uol (in Brazilian Portuguese). July 30, 2017. Retrieved July 30, 2017.
  3. ^ a b c d ""Sua Cara": Assista ao making of da super produção do Major Lazer com Anitta e Pabllo Vittar". Portal Pop-Line (in Brazilian Portuguese). July 30, 2017. Retrieved July 30, 2017.
  4. ^ "2ND SINGLE: Major Lazer - Sua Cara/Anitta & Pabllo Vittar". B.Charts. July 29, 2017. Retrieved July 10, 2017.
  5. ^ "Anitta, Pabllo Vittar e Major Lazer lançam clipe 'Sua cara', confira". F5.Folha.Uol (in Brazilian Portuguese). July 30, 2017. Retrieved July 30, 2017.
  6. ^ a b "'O mais difícil que já fiz', diz Anitta sobre clipe em deserto com Pabllo Vittar; 'vai quebrar a internet', dizem fãs". F5 - Folha (in Brazilian Portuguese). July 30, 2017. Retrieved July 30, 2017.
  7. ^ a b "Diplo está produzindo nova música de Anitta para alavancar carreira internacional". Super Pride. July 18, 2017. Retrieved July 28, 2017.
  8. ^ "Anitta e Pabllo Vittar batem recorde de likes com Major Lazer no YouTube". Billboard Brasil (in Brazilian Portuguese). July 31, 2017. Retrieved July 31, 2017.
  9. ^ ""Sua Cara" é o 3º clipe mais visto no mundo nas primeiras 24h". PAPELPOP (in Brazilian Portuguese). 2017-07-31. Retrieved 2017-08-01.
  10. ^ ""Sua Cara" de Major Lazer, Anitta e Pabllo Vittar finalmente estreia na Billboard Hot 100". breaktudo. August 30, 2017. Retrieved July 30, 2017.
  11. ^ "Anitta e Pabllo Vittar fazem primeira performance de "Sua Cara" juntas". Portal Pop-Line. July 30, 2017. Retrieved July 30, 2017.
  12. ^ "Billboard Brasil Hot 100". Billboard Brasil. Archived from the original on August 8, 2017. Retrieved August 8, 2017.
  13. ^ "POP BRASIL: ANITTA EMPLACA DUAS MÚSICAS NO TOP 3" (in Portuguese). Billboard Brasil. Retrieved June 13, 2017.
  14. ^ "Pop Brasil: Com estreia de "Sua Cara", Anitta aparece três vezes no Top 10". Billboard Brasil (in Portuguese). Retrieved August 8, 2017.
  15. ^ "Pop Brasil: "Mi Gente" estreia e mostra a força do reggaeton". Billboard Brasil (in Portuguese). Retrieved August 20, 2017.
  16. ^ "Major Lazer feat. Anitta & Pabllo Vittar – Sua Cara". AFP Top 100 Singles. Retrieved August 31, 2017.
  17. ^ "Major Lazer Chart History (Portugal Digital Song Sales)". Billboard. Retrieved August 31, 2017. [dead link]
  18. ^ "Major Lazer Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved August 8, 2017.
  19. ^ "Chart Search - Billboard". Billboard. Retrieved August 8, 2017.
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