Draft:Deron Triff

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This is an old revision of this page, as edited by TipsyElephant (talk | contribs) at 19:37, 14 April 2024 (Declining submission: npov - Submission is not written in a formal, neutral encyclopedic tone and not - Submission fails Wikipedia:What Wikipedia is not (AFCH)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

  • Comment: This draft has been WP:REFBOMBed. Most reviewers aren't going to want to go through nearly 100 references to figure out if the subject is notable. If Deron Triff passes WP:BIO you should be able to demonstrate that with WP:THREESOURCES. Trim out the sources that do not provide coverage of the subject or are not reliable. If you have a WP:COI please disclose that on the talk page. TipsyElephant (talk) 19:37, 14 April 2024 (UTC)
  • Comment: For a person to have a Wikipedia article, they need to be notable. Part of the notability requirement is that several secondary sources provide significant coverage of that person. None of the sources cited here discuss Tiff in-depth. voorts (talk/contributions) 19:30, 7 October 2023 (UTC)
  • Comment: Many of the sources either barely mention Triff or don't mention Triff at all. Many of the sources also have borderline reliability such as WP:FORBESCON, WP:MASHABLE, and WP:TECHCRUNCH. There are also promotional claims in the article, some of which aren't sourced at all. If you have a WP:COI please disclose that on the talk page. TipsyElephant (talk) 14:44, 2 July 2023 (UTC)

Deron Triff is an American media producer and entrepreneur. He's the co-founder of the digital media company WaitWhat, with June Cohen.[1] Triff is the co-creator of several podcasts, including Masters of Scale,[2] Meditative Story,[3] Sincerely, X,[4] and TED Radio Hour.[5] In 2022, he received 5 Webby Award nominations for Best Individual Episode [6][7][8][9], and won for the Masters of Scale episode with U.S. President Barack Obama.[10]

Earlier in his career, Triff was an executive at the non-profit media companies, TED[1] and PBS.[11]

Deron Triff
Deron Triff in 2015
NationalityAmerican
EducationMcGill University (MBA)
Occupation(s)Media Producer, Entrepreneur
Organization(s)PBS, TED, WaitWhat
Notable workTED Radio Hour, Masters of Scale, Meditative Story
AwardsWebby Award (Best Individual Episode)

Early life and Education

Triff grew up in Atlanta, Georgia. As a teenager, he interned for Atlanta’s public radio station, WABE.[12] Triff attended business school at McGill University in Montreal, receiving a Masters of Business Administration in 1998.[13]

Career

PBS and TED

In the early 2000s, Triff was Vice President of Digital Strategy at PBS.[14] He represented PBS during negotiations for the creation of the digital cable channel PBS Kids Sprout.[15][11] It was a four-way negotiation, among PBS, HIT Entertainment, Sesame Workshop and Comcast, to create the new network,[16] later re-named Universal Kids.[17]

Triff later became an executive at TED. He was part of the team that created the podcast TED Radio Hour,[5] a collaboration between TED and NPR (National Public Radio) that launched in 2012.[18] Triff served as TED's spokesperson for the show.[19] Each episode of TED Radio Hour incorporates two or more talks along a specific theme, such as "the pursuit of happiness," along with followup up interviews and sound design.[18] The show is often compared with This American Life and Radiolab,[20][21] both known for highly produced storytelling.[22] In 2012, TED Radio Hour was the most popular podcast on the Apple iTunes platform.[23] In 2019, it was the 7th most popular podcast.[24][25]

Triff later created the podcast Sincerely, X,[26] which featured anonymous TED Talks.[4] He described the goal of the show as creating a platform for vulnerable people with ideas that would otherwise stay hidden.[4] Each episode featured a speaker giving a talk based on a deeply personal experience.[27][28] The talks were recorded in a private studio, instead of a stage, to ensure the speaker remained anonymous.[29] Sincerely, X launched in 2017 and reached #1 on the Apple iTunes Chart.[30]

Triff also worked on initiatives to distribute TED Talks, including a Spanish-language TV show, called Soy TED[31], and a program to broadcast sessions from the TED Conference in movie theaters.[32]

Masters of Scale and Meditative Story

In 2017, Triff co-founded the digital media company WaitWhat with another former TED executive, June Cohen.[33] Their aim was to create podcasts that could be adapted into other formats.[34] Triff was motivated by creating original productions and "completely rethinking format."[35]

When they launched the company, Triff and Cohen publicly committed to gender balance among WaitWhat's investors[34] and guests on their podcasts.[36] They raised their first $1.1M from an equal number of male and female investors, by raising money from women investors first.[34] Triff and Cohen later raised an additional $16.3M in Series A[33] and Series B[37] rounds.

In 2017, Triff and Cohen created the podcast, Masters of Scale,[38] hosted by Reid Hoffman, the Cofounder of LinkedIn and Silicon Valley investor.[39] The podcast features well-known CEOs, sharing what they learned while scaling their companies,[2] including their mistakes.[40] Masters of Scale incorporates original music and multiple guests into each episode. The show also creates a storyline with dramatic tension, rather than just running a straightforward interview.[41]

In August 2019, Triff created the podcast Meditative Story,[42] in partnership with Arianna Huffington.[3] The podcast combines first-person storytelling with guided meditation. In each episode, a notable person tells a story from their life that holds personal meaning and includes vivid, sensory details.[43] The stories are accompanied by an original soundtrack,[44] using both music and vibration.[45] Each episode ends with a guided meditation, reflecting on a theme in the story.[46]

Triff was the executive producer on several other podcasts, including Should This Exist?,[47] a podcast that examined the human side of technology. Should This Exist launched in 2019. The host, Caterina Fake, had previously appeared on an episode of Masters of Scale. Her experience on that podcast led her to work with Triff and Cohen on Should This Exist.[41] Triff also served as executive producer for Spark & Fire,[48] a creativity podcast based on first-person stories from well-known writers, musicians and other creative professionals.[49]

In 2021, Triff co-authored the book Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs with Reid Hoffman.[2][50] The book, published by Penguin Random House, shares stories from 70 entrepreneurs, from different backgrounds,[51] and the mindsets that contributed to their success.[52] The book appeared on The Wall Street Journal best seller list in October 2021.[53]

In 2022, Triff was the co-producer for the first Masters of Scale Summit at the Presidio Theater in San Francisco.[1] The stage program, which included Bill Gates and TikTok CEO Shou Zi Chew,[54] placed an emphasis on mental well-being.[1] Prince Harry, Duke of Sussex, made a surprise appearance and talked about the benefits of therapy. [55]

Awards

In 2022, Triff and the other Masters of Scale producers received the Webby Award for Best Individual Episode (across all categories) for the episode "When the Moment Chooses You" with U.S. President Barack Obama.[10] Triff had five total nominations for Best Individual Episode in 2022: two for Masters of Scale,[6][10] two for Meditative Story[7][8] and one for Spark and Fire.[9]

As executive producer of Masters of Scale, Triff also received 5 Webby honors for Best Business Podcast,[56] [57][58][59][60] multiple Webby honors for individual episodes,[61][62][63][64][65][66] and one for writing.[67] He also received 5 Signal Awards for Masters of Scale.[68][69]

As executive producer of Meditative Story, Triff also received 3 Webby honors for Best Health, Wellness & Lifestyle Podcast,[70][71][72] and 6 Webby honors for individual episodes.[73][74][75][76] He also received 6 Signal Awards,[77][78][79] including the award for Most Innovative Audio Experience.[80]

As executive producer of Spark & Fire, Triff received 8 Webby Honors,[81][82][83][84][85][86] including the nomination for Best Individual Episode in 2021[87] and 7 Signal Awards,[88][89] including the award for Most Innovative Audio Experience.[90] As executive producer of Should This Exist? he received 2 nominations for Best Technology Podcast.[91][92]

References

  1. ^ a b c d Lee, Dave (Oct 25, 2022). "Silicon Valley rethinks the corporate conference for the post-pandemic age". FT: The Financial Times. Retrieved Jan 30, 2024.
  2. ^ a b c Shaywitz, David (Sep 15, 2021). "'Masters of Scale' Review: Make It and 'Blitz' It". Wall Street Journal. Retrieved Jan 30, 2024.
  3. ^ a b Bush Hager, Jenna (August 14, 2019). "Broadcast - Meditative Story: New podcast helps you stay mindful". The Today Show. Retrieved Jan 30, 2024.
  4. ^ a b c Jessica, Leber (August 24, 2017). "TED Talks, But Anonymous: "Sincerely, X" Is A New Podcast Meant For Secret Big Ideas". Fast Company. Retrieved Feb 8, 2024.
  5. ^ a b "TED Radio Hour: Episode 2: The Pursuit of Happiness (Show credits at end of episode)". TED Radio Hour on NPR. May 4, 2012. Retrieved April 9, 2024.
  6. ^ a b "2022 Webby Honoree - Best Individual Episode: Masters of Scale: Mellody Hobson: How to accelerate expertise". The Webby Awards. May 2022. Retrieved March 17, 2024.
  7. ^ a b "2022 Webby Honoree - Best Individual Episode: Meditative Story: Joel McHale: One Beating Heart". The Webby Awards. May 2022. Retrieved March 17, 2024.
  8. ^ a b "2022 Webby Honoree - Best Individual Episode: Meditative Story: David Duchovny: When the student is ready, the master may be long gone". The Webby Awards. May 2022. Retrieved March 17, 2024.
  9. ^ a b "Webby Nominee - Best Individual Episode: Spark & Fire: Rian Johnson: Cultivate a Child's Sense of Wonder". The Webby Awards. May 2022. Retrieved March 17, 2024.
  10. ^ a b c "2022 Webby Winner - Best Individual Episode: Masters of Scale: U.S. President Barack Obama: When the Moment Chooses You". The Webby Awards. May 2023. Retrieved Feb 24, 2023.
  11. ^ a b Sefton, Dru (August 24, 2015). "Sesame Workshop–HBO deal sparks soul-searching among public broadcasters". Current: News for People in Public Media. Retrieved March 26, 2024.
  12. ^ King, Josh (May 16, 2019). "A Conversation with WaitWhat Founders June Cohen & Deron Triff". New York Stock Exchange Podcast: Inside the ICE House. Retrieved March 18, 2024.
  13. ^ "New podcast by Desautels alumnus looks at growth through company founders' stories". McGill News. May 9, 2017. Retrieved Feb 11, 2024.
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  15. ^ Everhart, Karen (March 14, 2005). "Stations weigh what they'd get and give up". Current: News for People in Public Media. Retrieved March 12, 2024.
  16. ^ Everhart, Karen (November 1, 2004). "PBS, producers, Comcast wed to create digital kids' channel". Current: News for People in Public Media. Retrieved Feb 11, 2024.
  17. ^ Umstead, R. Thomas (May 1, 2017). "Sprout to become Universal Kids". Multichannel News. Retrieved March 14, 2024.
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  19. ^ "NPR Expanding 'TED Radio Hour' to weekly show, hosted by Guy Raz". National Public Radio. November 30, 2012. Archived from the original on December 1, 2012. Retrieved February 8, 2024.
  20. ^ Buckley, Cara (July 2, 2014). "Ira Glass's 'This American Life' Leaves PRI". The New York Times. Retrieved March 29, 2024.
  21. ^ Ugwu, Reggie (February 25, 2021). "Saidu Tejan-Thomas Jr. and the Voices of 'Resistance'". The New York Times. Retrieved March 29, 2024.
  22. ^ Walker, Rob (April 7, 2011). "On 'Radiolab,' the Sound of Science". The New York Times. Retrieved March 28, 2024.
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  24. ^ Falk, Tyler (July 3, 2019). "NPR's Guy Raz to step down as 'TED' host". Current: News for People in Public Media. Retrieved April 9, 2024.
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  27. ^ Mallenbaum, Carly (Dec 9, 2017). "The best new podcasts of 2017". USA Today. Archived from the original on January 12, 2018.
  28. ^ Mallenbaum, Carly (July 29, 2017). "Podcast Pick: 'Sincerely, X' shares TED Talks anonymously". USA Today. Archived from the original on May 29, 2019.
  29. ^ Fitch Little, Harriet (August 11, 2017). "Podcast: Sincerely, X — anonymous TED talks with the ego stripped out". The Financial Times. Retrieved Feb 8, 2024.
  30. ^ "iTunes Charts: Sincerely, X Podcast". iTunes Charts. Jan 6, 2018. Archived from the original on June 24, 2022. Retrieved January 6, 2019.
  31. ^ Baysiner, Tim (August 11, 2015). "TED's Inspirational Talks Are Coming to Your TV, but Not in English: Soy TED' will air on the Spanish-language network Vme". AdWeek. pp. March 14, 2024.
  32. ^ Hamedy, Saba (January 12, 2016). "Opening night of the TED2016 conference will be broadcast in select U.S. theaters". Mashable. Retrieved March 26, 2024.
  33. ^ a b Clark, Kate (February 21, 2019). "Podcasting startup WaitWhat raises $4.3M as interest in audio content explodes". TechCrunch. Retrieved Jan 30, 2024.
  34. ^ a b c Lunden, Ingrid (June 21, 2021). "WaitWhat Raises $12M to Double Down on What Comes After Podcasting". TechCrunch. Retrieved Jan 30, 2024.
  35. ^ "More Money For Podcasters: Start Up WaitWhat Raises Funding". Inside Radio. Feb 21, 2019. Retrieved March 19, 2024.
  36. ^ Fessler, Leah (October 30, 2018). "Reid Hoffman explains why privileged Silicon Valley men must stand up against sexism". Archived from the original on Jan 1, 2019.
  37. ^ Atkinson, Claire (June 21, 2021). "James Murdoch and Laurene Powell Jobs join a $12 million round backing a podcast startup as the audio market heats up". Business Insider. Retrieved Jan 30, 2024.
  38. ^ "Masters of Scale - Episode 1. Airbnb's Brian Chesky (Show credits at end of episode)". Masters of Scale on Apple Podcasts. May 3, 2017. Retrieved March 26, 2024.
  39. ^ Huspeni, Andrea (April 25, 2017). "Check Out a New Podcast Hosted by Reid Hoffman". Entrepreneur Magazine. Retrieved Feb 8, 2024.
  40. ^ Turco, Andrew (February 12, 2018). "The 30 Podcasts Philly Business Leaders Are Listening to Right Now". Philadelphia Magazine. Retrieved March 28, 2024.
  41. ^ a b Mehta, Stephanie (Feb 21, 2019). "Flickr cofounder Caterina Fake finds her voice with a new podcast". Fast Company. Retrieved March 28, 2024.
  42. ^ "Meditative Story - Episode 1. Learning to see things as they are (Show credits at end of episode)". Meditative Story on Apple Podcasts. July 29, 2019. Retrieved March 26, 2024.
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  44. ^ Raczka, Rachel (April 6, 2020). "Six podcast picks for body, mind, and spirit". The Boston Globe. Retrieved Feb 11, 2024.
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  46. ^ Meyerson, Collier (August 16, 2019). "Anxiously Seeking the Perfect Anti-Anxiety App". Wired Magazine. Retrieved Feb 11, 2024.
  47. ^ "Should This Exist: Ep. 1 - This headset helps you learn faster. Is that fair? (Show credits at end of episode)". Apple Podcasts. Feb 21, 2019. Retrieved March 18, 2024.
  48. ^ "Spark & Fire - Episode 1: Pixar's Kemp Powers on "Soul" (Show Credits at end of episode)". Spark & Fire on Apple Podcasts. Jan 4, 2021. Retrieved March 28, 2024.
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  55. ^ Patterson, Charmaine (October 20, 2022). "Prince Harry Discusses the Importance of Therapy in Surprise Appearance at Masters of Scale Summit". People Magazine. Retrieved Jan 30, 2024.
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  67. ^ "2019 Webby Nominee - Best Writing: Masters of Scale". The Webby Awards. May 2019. Retrieved March 18, 2024.
  68. ^ "2023 Signal Awards - Best Writing, Best Individual Episode (Business): Masters of Scale: Stacey Abrams: How to harness risk". The Signal Awards. Retrieved March 18, 2024.
  69. ^ "2022 Signal Awards - Best Tech Podcast, Best Commute Podcast, Best Conversation Starter: Masters of Scale". The Signal Awards. Retrieved March 18, 2024.
  70. ^ "2022 Webby Honoree - Best Health & Wellness Podcast: Meditative Story". The Webby Awards. Retrieved Feb 25, 2024.
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  73. ^ "2022 Webby Nominee - Best Ind Episode (Health & Wellness): Meditative Story: Florence Williams: To chase the sunset". The Webby Awards. May 2022. Retrieved March 18, 2024.
  74. ^ "2022 Webby Honoree - Best Ind Episode (Health & Wellness), Best Ind Episode (TV & Film): Meditative Story: Randall Park: The Hollywood Version Doesn't Go Like This". The Webby Awards. Retrieved March 18, 2024.
  75. ^ "2021 Webby Honoree - Best Individual Episode (Diversity, Equity & Inclusion): Meditative Story: Ghuan Featherstone". The Webby Awards. May 2021. Retrieved March 18, 2024.
  76. ^ "2021 Webby Honoree - Best Individual Episode (Arts & Culture): Meditative Story: Pastor Otis Moss". The Webby Awards. Retrieved March 18, 2024.
  77. ^ "2023 Signal Award Winner - Best Individual Episode (Health & Wellness): Meditative Story: Nial Breslin". The Signal Awards. Retrieved March 18, 2024.
  78. ^ "2023 Signal Award Winner - Best Self-Improvement Podcast: Meditative Story". The Signal Awards. Retrieved March 18, 2024.
  79. ^ "2022 Signal Award Winner - Most Inspirational Podcast, Best Health & Wellness Podcast, Best Religion & Spirituality Podcast: Meditative Story". The Signal Awards. Retrieved March 18, 2024.
  80. ^ "2023 Signal Award - Most Innovative Audio Experience: Meditative Story". The Signal Awards. Retrieved March 18, 2024.
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  83. ^ "2023 Webby Honoree - Best Writing: Spark & Fire: Ann Patchett: Commit to your best work (always)". The Webby Awards. Retrieved March 18, 2024.
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  87. ^ "2021 Webby Nominee - Best Individual Episode: Spark & Fire: Bill T. Jones". The Webby Awards. May 2021. Retrieved March 18, 2024.
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  91. ^ "2021 Webby Nominee - Best Technology Podcast: Should This Exist?". The Webby Awards. May 2021. Retrieved March 18, 2024.
  92. ^ "2020 Webby Nominee - Best Technology Podcast: Should This Exist?". The Webby Awards. May 2020. Retrieved March 18, 2024.

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