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Case McKay Lawrence (born October 2, 1972) is an American [[Entrepreneurship|entrepreneur]], [[Businessperson|businessman]] and [[lawyer]] who, on January 4, 2024, declared his candidacy to replace Representative [[John Curtis (Utah politician)|John Curtis]] in the [[United States House of Representatives|U.S. House of Representatives]] representing [[Utah's 3rd congressional district|Utah’s 3rd Congressional District]].<ref>{{Cite web |date=January 4, 2024 |title=Declaration of Candidacy |url=https://vote.utah.gov/wp-content/uploads/sites/42/2024/01/Lawrence-Case-CD3.pdf |url-status=live |access-date=January 4, 2024 |website=vote.utah.gov}}</ref><ref>{{Cite web |title=Case for Congress |url=https://www.caselawrence.com/ |access-date=2024-03-19 |website=Case for Congress |language=en-US}}</ref>
Case McKay Lawrence (born October 2, 1972) is an American [[Entrepreneurship|entrepreneur]], [[Businessperson|businessman]] and [[lawyer]] who, on January 4, 2024, declared his candidacy to replace Representative [[John Curtis (Utah politician)|John Curtis]] in the [[United States House of Representatives|U.S. House of Representatives]] representing [[Utah's 3rd congressional district|Utah’s 3rd Congressional District]].<ref>{{Cite web |date=January 4, 2024 |title=Declaration of Candidacy |url=https://vote.utah.gov/wp-content/uploads/sites/42/2024/01/Lawrence-Case-CD3.pdf |url-status=live |access-date=January 4, 2024 |website=vote.utah.gov}}</ref><ref>{{Cite web |title=Case for Congress |url=https://www.caselawrence.com/ |access-date=2024-03-19 |website=Case for Congress |language=en-US}}</ref>


Lawrence is the founder of [[Sky Zone|SkyZone]] (formerly [[CircusTrix]])<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref>, the largest developer, operator, and franchisor of trampoline parks globally<ref>{{Cite web |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> and currently sits on the company’s [[Board of directors|Board of Directors]]<ref>{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2024-03-19 |website=marriott.byu.edu}}</ref>. He is also an [[adjunct professor]] of Entrepreneurship at [[Brigham Young University]]’s [[Marriott School of Business]] in [[Provo, Utah]] and a member of the University’s President’s Leadership Council<ref>{{Cite web |title=Case Lawrence |url=https://marriott.byu.edu/directory/details?id=72551 |access-date=2024-03-19 |website=BYU Marriott School of Business |language=en-US}}</ref>.
Lawrence is the founder of [[Sky Zone|SkyZone]] (formerly [[CircusTrix]])<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref>, the largest developer, operator, and franchisor of trampoline parks globally<ref>{{Cite web |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> and currently sits on the company’s [[Board of directors|Board of Directors]]<ref>{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2024-03-19 |website=marriott.byu.edu}}</ref>. He is also an [[adjunct professor]] of Entrepreneurship at the [[Brigham Young University]] [[Marriott School of Business]] in [[Provo, Utah]] and a member of the University’s President’s Leadership Council<ref>{{Cite web |title=Case Lawrence |url=https://marriott.byu.edu/directory/details?id=72551 |access-date=2024-03-19 |website=BYU Marriott School of Business |language=en-US}}</ref>.


== Early Life and Education ==
== Early Life and Education ==

Revision as of 18:47, 19 March 2024

Case Lawrence

Case McKay Lawrence (born October 2, 1972) is an American entrepreneur, businessman and lawyer who, on January 4, 2024, declared his candidacy to replace Representative John Curtis in the U.S. House of Representatives representing Utah’s 3rd Congressional District.[1][2]

Lawrence is the founder of SkyZone (formerly CircusTrix)[3], the largest developer, operator, and franchisor of trampoline parks globally[4] and currently sits on the company’s Board of Directors[5]. He is also an adjunct professor of Entrepreneurship at the Brigham Young University Marriott School of Business in Provo, Utah and a member of the University’s President’s Leadership Council[6].

Early Life and Education

Born in Tucson, Arizona[7] to Laurel Stott and Larry R. Lawrence, a former General Authority Seventy of the Church of Jesus Christ of Latter-day Saints[8]. He spent 1991 to 1993 as a missionary for the church serving and teaching people in Budapest, Hungary[9]. During this time he learned to speak the Hungarian language and is still fluent. Case resides in Utah County, Utah with his wife, Kerri (Lee). They have six (6) children.

In 1997 Lawrence graduated with a Bachelor of Arts in American Studies from Brigham Young University (BYU) and in 2000 he obtained a Juris Doctor (JD) degree from Duke Law School[10].

Professional Career

In the 2000’s, after law school, Lawrence worked for Venture Law Group in Silicon Valley[11]. in the middle of the dot-com bubble and was involved in legal work for many emerging online businesses, such as transitioning the original x.com to PayPal for Elon Musk.

Lawrence’s first startup was CargoBay, a real estate investing company he started in 2004 that managed office space and catered to small businesses. He ran the company for six years before the Great Recession disrupted the real estate industry, causing CargoBay to fold.

While exploring opportunities back in the legal field, Lawrence happened upon the idea that would become SkyZone. During a trip to San Francisco with his family, a friend suggested Lawrence visit a local trampoline park. Lawrence loved how the experience combined entertainment, sports, and exercise. He left that trip with the intent to create a trampoline park. His goal was to start a small facility to provide enough money for his family while he found a job practicing law.[12]

Lawrence eventually moved his family to Provo, Utah and started CircusTrix. The first indoor park, SkyWalk, was opened in Madera, California in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012.[13]

Under Case’s leadership as CEO, CircusTrix eventually became the largest developer, operator, and franchisor of trampoline parks globally.[14] Boasting over 320 facilities[15] and more than 10,000 individuals[16], overseeing leading industry brands such as SkyZone, Rockin' Jump, DEFY, Superfly, Ryze, and others.

Lawrence transitioned out of the CEO role in 2019 and took a role on the company’s board of directors[17]. Despite early and sustained success, government mandates during the COVID-19 pandemic closed many SkyZone parks for extended periods of time in 2020 and into 2021[18]. Lawrence was not sure that his company would ever open again, especially considering the financial losses that were incurred during that time. CircusTrix eventually did recover, and achieved record performance in the years following the pandemic.

In 2023, CircusTrix rebranded its corporate identity and all of its trampoline parks under the SkyZone brand.[19]

Adjunct Professor

Beginning in April 2020, Case Lawrence joined the Brigham Young University Marriott School of Business in Provo, Utah as an Adjunct Professor to teach Entrepreneurship[20]. In addition to teaching, Lawrence mentors BYU students with their startups by helping them refine and validate their ideas; and to prepare for and overcome adversity.[21]

Public Service

On December 22, 2023, entrepreneur Case Lawrence stepped into the political arena, declaring an exploratory committee for Utah's 3rd Congressional District, officially submitting his name to run for the vacant seat on January 4, 2024.[22][23] This move positions him as a potential Republican Party candidate to replace Rep. John Curtis who vacated his seat to run for the United States Senate to replace Mitt Romney who announced that he will not run for another term.[24][25][26] A political outsider, Lawrence has emphasized the urgency of addressing the nation's challenges, particularly Federal debt and border security, and highlights Utah's 3rd Congressional District as one of the most educated and entrepreneurial in the country.[27]

Lawrence's exploratory committee is led by Jeff Rust, a partner at Truss, and Jayson Edwards, founder of the J-Dawgs restaurant. His priorities in politics align with protecting and empowering the American family, the American middle class, American entrepreneurs and restoring the American Dream.

The Utah Republican Party primary election will be held on June 25, 2024 with the general election on November 5, 2024.[28]

  1. ^ "Declaration of Candidacy" (PDF). vote.utah.gov. January 4, 2024. Retrieved January 4, 2024.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "Case for Congress". Case for Congress. Retrieved 2024-03-19.
  3. ^ "USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional". www.eap-magazin.de. Retrieved 2024-03-19.
  4. ^ CircusTrix (2018-02-01). "CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World". GlobeNewswire News Room. Retrieved 2024-03-19.
  5. ^ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2024-03-19.
  6. ^ "Case Lawrence". BYU Marriott School of Business. Retrieved 2024-03-19.
  7. ^ "Case Lawrence". Ballotpedia. Retrieved 2024-03-19.
  8. ^ "Elder Larry R. Lawrence". www.churchofjesuschrist.org. Retrieved 2024-03-19.
  9. ^ "LinkedIn". LinkedIn.com. March 19, 2024. Retrieved March 19, 2024.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2024-03-19.
  11. ^ PIONEERING PATHS | FROM SILICON VALLEY TO PUBLIC SERVICE WITH CASE LAWRENCE, retrieved 2024-03-19
  12. ^ Kinder, Peri (2017-04-25). "Case Lawrence: Building to amaze". Utah Business. Retrieved 2024-03-19.
  13. ^ Kinder, Peri (2017-04-25). "Case Lawrence: Building to amaze". Utah Business. Retrieved 2024-03-19.
  14. ^ CircusTrix (2018-02-01). "CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World". GlobeNewswire News Room. Retrieved 2024-03-19.
  15. ^ "CircusTrix Pounces on Operator of Indoor Trampoline Parks". WSJ. Retrieved 2024-03-19.
  16. ^ "Provo's CircusTrix expands 'extreme recreation' empire". Deseret News. 2023-12-21. Retrieved 2024-03-19.
  17. ^ "USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional". www.eap-magazin.de. Retrieved 2024-03-19.
  18. ^ Masunaga, Samantha (2021-11-16). "Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks". Los Angeles Times. Retrieved 2024-03-19.{{cite web}}: CS1 maint: url-status (link)
  19. ^ Zone, Sky. "CIRCUSTRIX CHANGES NAME TO SKY ZONE". www.prnewswire.com. Retrieved 2024-03-19.
  20. ^ "Case Lawrence". BYU Marriott School of Business. Retrieved 2024-03-19.
  21. ^ "Bouncing Back from Failure". BYU Marriott Stories. 2022-02-07. Retrieved 2024-03-19.
  22. ^ Beal-Cvetko, Bridger; Dec. 22, KSL com | Posted-; A.m, 2023 at 11:03. "Entrepreneur Case Lawrence launches exploratory committee for 3rd Congressional District seat". www.ksl.com. Retrieved 2024-03-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  23. ^ "Businessman announces exploratory committee for 3rd Congressional District". heraldextra.com. Retrieved 2024-03-19.
  24. ^ Robertson, Nick (2024-01-03). "Rep. John Curtis jumps into Senate race to replace Romney". The Hill. Retrieved 2024-03-19.
  25. ^ Jackson, Herb (2024-01-03). "Curtis enters GOP race to fill Romney seat in Utah". Roll Call. Retrieved 2024-03-19.
  26. ^ "Rep. John Curtis is running to replace Mitt Romney in the Senate". Deseret News. 2024-01-31. Retrieved 2024-03-19.
  27. ^ "Congressional District 3, UT | Data USA". datausa.io. Retrieved 2024-03-19.
  28. ^ "Republican Party primaries in Utah, 2024". Ballotpedia. Retrieved 2024-03-19.
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