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5-Minute Crafts

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5-Minute Crafts
YouTube information
Channel
Created byThe Soul Publishing
Years active2016–present
Genres
Subscribers62,800,000[1]
Total views16,300,000,000[1]
NetworkChannel Frederator
Websitehttps://thesoul-publishing.com
100,000 subscribers2017
1,000,000 subscribers2017
10,000,000 subscribers2017
50,000,000 subscribers2019

5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing, a company based in Limassol, Cyprus.[2][3][4][5] The logo of the channel is a yellow light bulb on a blue background. The company employs 550 people who work on various YouTube channels, Facebook pages, and Instagram pages.[3][6] The channel is now under the Channel Frederator multi-channel network.[7]

Video format

5-Minute Crafts YouTube videos are compilations of videos previously posted on Instagram or Facebook.[8][9][10] The channel's content consists largely of clickbait videos relating to crafts and life hacks, usually with no practical use, styled in how-to formats, and occasionally, science experiments. The channel's videos employ a style popularized by BuzzFeed's Tasty web series, where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects. These object often is food and DIY ingredients and tools. After completing the demonstration, sometimes the full body of the individual is displayed as he or she presents the finished product, or shown a full view of them.[11] Most of 5-Minute Crafts' videos are compilations of different life hacks and thus are over ten minutes long, despite the channel being named "5-Minute Crafts".[12]

History

TheSoul Publishing was founded by Pavel Radaev and Marat Mukhametov, a Russian-based team noticed for their backgrounds in social media content creation, and for launching AdMe.ru and BrightSide.me.[3][13]

On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing. The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.[14][15]

In 2017, the channel's subscriber and video view counts started to grow rapidly. In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers.[16][17] In 2017 and onward, various sub-channels were also created by TheSoul Publishing. These sub-channels were launched with the purpose to give certain content to specific audiences.[10]

In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation.[18] By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time.[3] During one week in December 2018, the channel received over 238 million video views.[19]

As of November 2019, the channel had 61.9 million subscribers, ranking it as the fourth most-subscribed channel on the platform that is not operated by YouTube, behind T-Series, PewDiePie and Cocomelon.[20][21]

Reception

Joshua Cohen of Tubefilter described the channel as a "kid-friendly purveyor of DIY videos."[22]

Common Sense Media, a content review website with children in mind, has mixed reviews of 5-Minute Crafts. The reviews describe 5-Minute crafts as "being creative videos" that can "help to reuse used objects." However, the channel was criticized for "reusing clips to compile new videos," and for creating "clickbait." The use of sharp tools was also criticized as potentially dangerous for children.[23][24]

Rebecca Jennings of Vox characterized 5-Minute Crafts as "bizarre," describing its content as "do-it-yourself-how-to's that no person could or should ever replicate," and criticizing the channel's heavy use of clickbait thumbnails.[3]

Nadine DeNinno of the New York Post wrote that a "bizarre" 5-Minute Hack video illustrating the use of human hair as a makeup brush was received negatively on Twitter.[25]

Sage Anderson of Mashable questioned the utility of one of the channel's videos, "14 AMAZING EGGSPERIMENTS YOU CAN DO AT HOME," which depicts a "life hack" that involves soaking an egg in vinegar for 24 hours to make the egg bigger. He also described 5-Minute Crafts' videos as "nonsensical and potentially trolly."[26]

See also

References

  1. ^ a b "About 5-Minute Crafts". YouTube.
  2. ^ Cohen, Joshua (December 12, 2018). "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018". Tubefilter. Retrieved March 23, 2019.
  3. ^ a b c d e Jennings, Rebecca (November 12, 2018). "YouTube is full of cringey, clickbait DIY channels. They're even weirder than you think". Vox. Vox Media. Retrieved March 23, 2019.
  4. ^ "Privacy Policy". Bright Side. TheSoul Publishing. Retrieved March 24, 2019.
  5. ^ "TheSoul Publishing Reviews". Glassdoor. Retrieved April 1, 2019.
  6. ^ DeNinno, Nadine (October 31, 2018). "Woman hacks off her own hair for makeup brush in bizarre DIY". New York Post. Retrieved March 23, 2019.
  7. ^ Lopez, Matt (October 1, 2018). "Channel Frederator Network Unveils $1 Million Creative Fund for New Projects (Exclusive)". TheWrap. Retrieved March 23, 2019.
  8. ^ Sarmmah, Surupasree (April 1, 2018). "'Life hack' videos gain in popularity among youth". Deccan Herald. Retrieved March 23, 2019.
  9. ^ Decaille, Nia (March 21, 2019). "These 'how to' videos on YouTube won't teach you how to be a better adult. But they're not supposed to". The Washington Post. Archived from the original on March 22, 2019. Retrieved March 23, 2019.
  10. ^ a b "5-Minute Crafts - TV Review". www.commonsensemedia.org. 2018-04-09. Retrieved 2019-09-01.
  11. ^ Hess, Amanda (October 11, 2017). "The Hand Has Its Social Media Moment". The New York Times. Archived from the original on October 11, 2017. Retrieved March 23, 2019. (Subscription required.)
  12. ^ "I Watched 5-Minute Crafts Videos for an Entire Weekend & Almost Lost My Mind". Gena Radcliffe Does Things. Retrieved 2019-08-30.
  13. ^ "The creators of AdMe.ru launch an English-language project". www.google.com. Retrieved 2019-08-30.
  14. ^ "5-Minute Crafts – YouTube about page". 5-Minute Crafts. YouTube. Retrieved March 23, 2019.
  15. ^ 5 essential DIY hacks that you need to know | 5-MINUTE CRAFTS. 5-Minute Crafts. YouTube. November 16, 2017. Retrieved March 23, 2019.
  16. ^ "UC295-Dw_tDNtZXFeAPAW6Aw YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com. Retrieved 2019-08-29.
  17. ^ Wile, Rob (June 29, 2017). "9 smart things to buy as an investment in your future". Mic. Retrieved March 23, 2019.
  18. ^ Klein, Jessica (April 11, 2018). ""Clean With Me" Videos Peak On YouTube Ahead Of Springtime". Tubefilter. Retrieved March 23, 2019.
  19. ^ Cohen, Joshua (December 12, 2018). "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018". Tubefilter. Retrieved March 23, 2019.
  20. ^ Spangler, Todd (March 20, 2019). "PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot". Variety. Retrieved March 23, 2019.
  21. ^ Cuthbertson, Anthony (March 22, 2019). "YouTube's top 15 most subscribed channels in 2019". The Independent. Retrieved March 23, 2019.
  22. ^ Cohen, Joshua (December 12, 2018). "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018". Tubefilter. Retrieved March 23, 2019.
  23. ^ "Kid reviews for 5-Minute Crafts | Common Sense Media". www.commonsensemedia.org. Retrieved 2019-08-30.
  24. ^ "Parent reviews for 5-Minute Crafts | Common Sense Media". www.commonsensemedia.org. Retrieved 2019-08-30.
  25. ^ DeNinno, Nadine (2018-10-31). "Woman hacks off her own hair for makeup brush in bizarre DIY". New York Post. Retrieved 2019-08-30.
  26. ^ Sage Anderson 1 month (2019-07-26). "Bizarre DIY video makes an egg that's 'bigger than before' and the internet asks — why?". Mashable SEA. Retrieved 2019-08-29.{{cite web}}: CS1 maint: numeric names: authors list (link) Five Minutes Crafts are Widely Criticized by a lot off Commentary Channels such as Jarvis Johnson , Slazo. Their "Cooking Hacks" have been Criticized by How to cook that as their Food hacks are dangerous With on of their videos putting Strawberries in Bleach to dilute their colour , this could be dangerous if ingested as most of youtube's audience are Under the age of 13
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