The Great Unknown received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 69 based on 4 reviews.[6] In a positive review, Stephen Thomas Erlewine of AllMusic described the record as, "an album that deliberately side-steps many of Thomas' signature moves while still sounding unmistakably like him."[2]The Boston Globe's Sarah Rodman wrote that on The Great Unknown, the singer continues his career of composing, "catchy melodies, lyrics straightforward in their universality, and crisp production".[3] According to her, "Thomas is either becoming a stronger, more nuanced singer or continuing to learn how to write in a way that more effectively displays the various facets of his voice."
In a more mixed review, Chuck Arnold of Rolling Stone wrote, "Rob Thomas remains a known quantity on his third solo album. While that means there aren't many surprises, the good news is he's still the same consummate pop-rock craftsman who has been making it all sound so smooth for years."[4] Jim Farber of New York Daily News was more critical towards the album's composition and lyrics: "The songs offer few individualized lyrical details, and no consistent themes, to pin on a particular person. The arrangements, likewise, have a slick adaptability that makes these songs serviceable cover material for any pop star of the hour."[5]