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WWBF
Broadcast areaPolk County, Florida
Frequency1130 kHz
BrandingClassic Hits 102.9 WBF
(translator frequency)
Programming
FormatClassic Hits
AffiliationsWestwood One, Fox News Radio
Ownership
OwnerThornburg Communications, Inc.
History
First air date
September 6, 1969
Former call signs
WPUL
Call sign meaning
Wonderful Bartow Florida
Technical information
Facility ID66926
ClassB
Power2,500 watts day
500 watts night
Transmitter coordinates
27°54′31.00″N 81°49′33.00″W / 27.9086111°N 81.8258333°W / 27.9086111; -81.8258333
Translator(s)102.9 W275AX (Bartow)
Links
WebcastOnline Listening
Websitewwbf.com

WWBF (AM 1130) and (FM 102.9) is a full-time commercial broadcast radio station located in Bartow, Florida, United States.[1] As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.

WWBF was granted a license by the FCC on September 6, 1969, but has been under the same local ownership and management since 1984. It is on a clear-channel frequency (the only AM on 1130 kHz in the state of Florida), broadcasts 24/7, and is a member of the Florida Association of Broadcasters. WWBF must reduce nighttime power to prevent interference to the Class A stations on 1130 AM, which are CKWX, KWKH and WBBR.

On September 11, 2013, WBF began simulcasting on FM translator W275AX on frequency 102.9.

WBF is a division of Thornburg Communications, Inc. The station is known in the local market as Classic Hits 102.9 WBF (after its translator frequency).

Programming

WWBF's former logo (used until 2013).
WWBF's former logo (used its former "Stereo" tagline until 2000, and its former "Oldies 1130" tagline from 2000 until 2013).

WBF features a modernized version of the Classic Hits format playing rock & roll hits from the mid to late `60s, the `70s, and the early to mid `80s. At the core of WBF are artists like the Billy Joel, Fleetwood Mac, Stevie Wonder, Elton John, the Eagles, Rod Stewart, Hall & Oates, Creedence Clearwater Revival, the Doobie Brothers and Motown superstars.

The station is most recognized for The WBF Shopper, a free one hour - buy, sell or trade radio program on FM 102.9 & AM 1130 and streamed online. The free classified column of the airways, The WBF Shopper is heard Monday through Saturday from 9 to 10 am.

In addition to Fox News Radio, WBF is affiliated with Westwood One, the Motor Racing Network, and the Performance Racing Network.

WBF is also the winter radio home for Prior Smith's Canada Calling. Canadians traveling to central Florida have been tuning in Canadian News on WBF each winter season since 1984.

WBF covers many local events; broadcasting Bartow High School football, basketball, baseball and softball. Along with coverage of the annual Youth Villa Classic golf tournament, and NASCAR.

Translators

Broadcast translator for WWBF AM (Main Programming)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W275AX 102.9 FM Bartow, Florida 148943 240 121 m (397 ft) D LMS

References

  1. ^ "WWBF Facility Record". United States Federal Communications Commission, audio division.
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