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Grzegorz Mazurek

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Grzegorz Mazurek (born December 27, 1976) is a Polish researcher in the Department of Marketing at Kozminski University.[1] He is a rector of Kozminski University for the period of 2020-2024.[2], theoretician and practitioner of management and marketing, professor of social sciences, director of the Research Center for Digital Transformation of Economy and Society - CYBERMAN. In his research, teaching and consulting work, he specializes in the digital transformation, digital marketing, e-business and e-education.[3]

Achievements and scientific accomplishments

Mazurek has held academic internships in Spain (IESE Business School) and the Netherlands (Tilburg University). He has been a visiting professor at institutions incl. ESCP Europe, SKEMA Business School and École de Management de Normandie, ISCTE, Nottingham Trent University, Soongsil University, Universidad del Pacifico, University of Reykjavik.

In 2016-2018, Mazurek was a member of the Council for Digitization[4] led by Polish Minister of Digitization, Anna Streżyńska. In 2020-2024, he was a member of two Commissions of the Conference of Rectors of Academic Schools in Poland (CRASP): Innovation and Cooperation with Business Committee.[5] and Organisation and Legislation Committee.[6] From 2016 to 2020, he was a member of the CRASP International Cooperation Committee.[7] Since 2018, member of the EFMD Advisory Board for the Central and Eastern European region. Since 2020, he is a President of the International Advisory Board of ISC Paris. Mazurek was elected as an expert in the European University Association (EUA)[8][9] on behalf of CRASP to the Council on Innovation (EUA Expert Group on Innovation).Mazurek served as Vice-Rector for International Cooperation (2012-2020) at Kozminski University. He coordinated processes related to international accreditations EQUIS, AMBA, AACSB, CEEMAN and the university's participation in international rankings and agreements. He also supervised the work of Kozminski University's Marketing Department.

Mazurek is a creator of two master's programs – "Management in Virtual Environments" (a program awarded in 2013 by the Ministry of Science and Higher Education in the competition for the most innovative degree programs) and "Management in Management - Digital marketing".[10] (awarded and funded in 2014 by the Foundation for the Development of the Education System[11]). Coordinator of postgraduate programs related to the Internet and innovation: Digital marketing,[12] E-commerce,[13] Digital transformation of business[14]

Mazurek is author of dozens of English- and Polish-language chapters, academic articles, books and studies published in Cambridge University Press,[15][16] Emerald Publishing,[17] Routledge,[18] European Management Journal,[19] Business Horizons,[20][21] Journal of Management Analytics,[22] among others. He is the author of the book "Digital Transformation – A Marketing Perspective" (PWN, 2019)[23] and the editor and co-author of the textbook "E-marketing – Planning, Tools and Practice" (Poltext, 2018)[24]

Mazurek works with the business environment – he has carried out strategic consulting projects for brands such as Nokia, Egmont, Mars, Nikon, Polpharma, among others.[25]

Awards and prizes

Mazurek was repeatedly awarded for publication and scientific achievements. In 2014, he was awarded by Polish Minister of Education, Lena Kolarska-Bobińska, with the medal of the National Education Commission for special merits for education and upbringing. In 2017, he was awarded the EDUinspirator statuette for those who are active in the field of education, contributing to positive changes in the environment.[26] In 2020, he was awarded the Star of Internationalization award in the Research category by the "Perspectives" foundation.[27] During his tenure as Vice-Rector for International Cooperation, Kozminski University was repeatedly recognized as the most internationalized university in Poland.[28][29]

Selected publications

  1. Korzynski, P., Mazurek, G., Altmann, A., Ejdys, J., Kazlauskaite, R., Paliszkiewicz, J., Wach, K., Ziemba, E. (2023). Generative artificial intelligence as a new context for management theories: analysis of ChatGPT Analysis of ChatGPT. Central European Management Journal. 31. 10.1108/CEMJ-02-2023-0091.
  2. Mazurek, G., Małagocka, K. (2022). Personalisation of Higher Education: From Prospects to Alumni. In A. Kaplan (Ed.), "Digital Transformation and Disruption of Higher Education" (pp. 289-300). Cambridge: Cambridge University Press. DOI: 10.1017/9781108979146.028.
  3. Mazurek, G., Gorska, A., Korzynski, P., Silva, S. (2022) "Social Networking Sites and Researcher’s Success", Journal of Computer Information Systems, 62:2, 259-266, DOI: 10.1080/08874417.2020.1783724.
  4. Korzynski P., Mazurek G., Haenlein M. (2020), "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent", European Management Journal, Volume 38, Issue 1, DOI: 10.1016/j.emj.2019.08.003.
  5. Mazurek G., Małagocka K. (2019), "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think", BUSINESS HORIZONS, vol. 62, issue 6, DOI: 10.1016/j.bushor.2019.07.008.
  6. Przegalinska-Skierkowska A., Ciechanowski L., Stroz A., Gloor P., Mazurek G. (2019), "In bot we trust: A new methodology of chatbot performance measures", BUSINESS HORIZONS, vol. 62, issue 6, DOI: 10.1016/j.bushor.2019.08.005.

References

  1. ^ "Department of Marketing | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-04-28.
  2. ^ "University authorities - Kozminski University - Warsaw, Poland". www.kozminski.edu.pl. Retrieved 2023-03-01.
  3. ^ "Prof. Grzegorz Mazurek | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  4. ^ "Nowy skład Rady do Spraw Cyfryzacji - Cyfryzacja KPRM - Portal Gov.pl". Cyfryzacja KPRM (in Polish). Retrieved 2023-02-23.
  5. ^ "KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  6. ^ "KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  7. ^ "KRASP / KOMISJA DS. WSPÓŁPRACY MIĘDZYNARODOWEJ 16-20 - KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  8. ^ "Rector of Kozminski University will represent Poland in the EUA Expert Group on Innovation | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  9. ^ Jańczak, Aleksandra (2023-02-24). "Rector of Kozminski University joins the Innovation Council of the European University Association". polishscience.pl. Retrieved 2023-03-01.
  10. ^ "Digital Marketing Major | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  11. ^ "Fundacja Rozwoju Systemu Edukacji". www.frse.org.pl (in Polish). Retrieved 2023-02-23.
  12. ^ "Studia Podyplomowe Marketing internetowy - Niestacjonarne - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  13. ^ "Studia Handel Elektroniczny (e-commerce) - Podyplomowe - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  14. ^ "Studia Podyplomowe Transformacja cyfrowa biznesu - Niestacjonarne - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  15. ^ "Business School Leadership and Crisis Exit Planning | Strategic management". Cambridge University Press. Retrieved 2023-03-01.
  16. ^ Mazurek, Grzegorz; Małagocka, Karolina (2022), Kaplan, Andreas (ed.), "Personalisation of Higher Education: From Prospects to Alumni", Digital Transformation and Disruption of Higher Education, Cambridge: Cambridge University Press, pp. 289–300, ISBN 978-1-108-83890-0, retrieved 2023-03-01
  17. ^ Nosalska, Katarzyna; Piątek, Zbigniew Michał; Mazurek, Grzegorz; Rządca, Robert (2019-01-01). "Industry 4.0: coherent definition framework with technological and organizational interdependencies". Journal of Manufacturing Technology Management. 31 (5): 837–862. doi:10.1108/JMTM-08-2018-0238. ISSN 1741-038X. S2CID 212876572.
  18. ^ Kaplan, Andreas; Mazurek, Grzegorz (2018), "Social Media", Handbook of Media Management and Economics, pp. 273–286, doi:10.4324/9781315189918-17, ISBN 9781315189918, retrieved 2023-03-01
  19. ^ Korzynski, Pawel; Mazurek, Grzegorz; Haenlein, Michael (2020-02-01). "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent". European Management Journal. 38 (1): 204–212. doi:10.1016/j.emj.2019.08.003. ISSN 0263-2373. S2CID 201365243.
  20. ^ Przegalinska, Aleksandra; Ciechanowski, Leon; Stroz, Anna; Gloor, Peter; Mazurek, Grzegorz (2019-11-01). "In bot we trust: A new methodology of chatbot performance measures". Business Horizons. Digital Transformation & Disruption. 62 (6): 785–797. doi:10.1016/j.bushor.2019.08.005. ISSN 0007-6813. S2CID 204432978.
  21. ^ Mazurek, Grzegorz; Małagocka, Karolina (2019-11-01). "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think". Business Horizons. Digital Transformation & Disruption. 62 (6): 751–759. doi:10.1016/j.bushor.2019.07.008. ISSN 0007-6813. S2CID 204438668.
  22. ^ "Journal of Management Analytics". Taylor & Francis. Retrieved 2023-02-23.
  23. ^ "Transformacja cyfrowa - perspektywa marketingu". Księgarnia Internetowa PWN (in Polish). Retrieved 2023-02-23.
  24. ^ "E-MARKETING - Grzegorz Mazurek". poltext.pl (in Polish). Retrieved 2023-02-23.
  25. ^ "Prof. Grzegorz Mazurek, Rector of Koźmiński University: We Learn Not For School But For Life". Executive Magazine. May 11, 2021. Retrieved March 1, 2023.
  26. ^ "Galeria zwycięzców | EDUInspiracje". eduinspiracje.org.pl (in Polish). Retrieved 2023-02-23.
  27. ^ "Znamy kolejne "Gwiazdy umiędzynarodowienia"". Nauka w Polsce (in Polish). Retrieved 2023-02-23.
  28. ^ "Umiędzynarodowienie - Ranking Szkół Wyższych PERSPEKTYWY 2015". ranking.perspektywy.pl. Retrieved 2023-02-23.
  29. ^ "Umiędzynarodowienie - Ranking Szkół Wyższych PERSPEKTYWY 2016". ranking.perspektywy.pl. Retrieved 2023-02-23.
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