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Grzegorz Mazurek

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Prof. Grzegorz Mazurek
Professor Grzegorz Mazurek, Rector of Kozminski University (Warsaw, Poland)

Grzegorz Mazurek (born December 27, 1976, in Przemyśl) is a Polish researcher in the Department of Marketing at Kozminski University.[1] He was a rector of Kozminski University from 2020–2024 and 2024-2028,[2] a theoretician and practitioner of management and marketing,[3] a professor of social sciences, and the director of the Research Center for Digital Transformation of Economy and Society - CYBERMAN. In his research, teaching, and consulting work, he specializes in digital transformation, digital marketing, e-business, and e-education.[4] He is a member of the Board of Trustees EFMD[5] and EQUIS Accreditation Board.[6]

Achievements and scientific accomplishments

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Mazurek has held academic internships in Spain (IESE Business School) and the Netherlands (Tilburg University). He has been a visiting professor at institutions including ESCP Europe, SKEMA Business School and École de Management de Normandie, ISCTE, Nottingham Trent University, Soongsil University, Universidad del Pacifico, University of Reykjavik.

In 2016–2018, Mazurek was a member of the Council for Digitization[7] led by Polish Minister of Digitization, Anna Streżyńska. In 2020–2024, he was a member of two commissions of the Conference of Rectors of Academic Schools in Poland (CRASP): the Innovation and Cooperation with Business Committee.[8] and the Organization and Legislation Committee.[9] From 2016 to 2020, he was a member of the CRASP International Cooperation Committee.[10] Since 2018, I have been a member of the EFMD Advisory Board for the Central and Eastern European region. Since 2020, he has been President of the International Advisory Board of ISC Paris and a member of International Advisory Boards of Corvinus University of Budapest, WirtschaftsUniversität Wien oraz University of Maribor, Faculty of Economics and Business. Mazurek was elected as an expert by the European University Association (EUA)[11][12] on behalf of CRASP to the Council on Innovation (EUA Expert Group on Innovation).Mazurek served as Vice-Rector for International Cooperation (2012–2020) at Kozminski University. He coordinated processes related to international accreditations EQUIS, AMBA, AACSB, CEEMAN and the university's participation in international rankings and agreements. He also supervised the work of Kozminski University's Marketing Department.

Mazurek is the creator of two master's programs: "Management in Virtual Environments" (a program awarded in 2013 by the Ministry of Science and Higher Education in the competition for the most innovative degree programs) and "Management in Management: Digital Marketing.".[13] (awarded and funded in 2014 by the Foundation for the Development of the Education System[14]). Coordinator of postgraduate programs related to the Internet and innovation: Digital marketing,[15] E-commerce,[16] Digital transformation of business[17]

Mazurek is the author of dozens of English- and Polish-language chapters, academic articles, books, and studies published by Cambridge University Press,[18][19] Emerald Publishing,[20] Routledge,[21] European Management Journal,[22] Business Horizons, and the[23][24] Journal of Management Analytics,[25] among others. He is the author of the book "Digital Transformation: A Marketing Perspective" (PWN, 2019)[26] and the editor and co-author of the textbook "E-marketing – Planning, Tools and Practice" (Poltext, 2018)[27]

Mazurek works with the business environment – he has carried out strategic consulting projects for brands such as Nokia, Egmont, Mars, Nikon, Polpharma, among others.[28]

Awards and prizes

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Mazurek was repeatedly awarded for publication and scientific achievements. In 2014, he was awarded by the Polish Minister of Education, Lena Kolarska-Bobińska, with the medal of the National Education Commission for special merits for education and upbringing. In 2017, he was awarded the EDUinspirator statuette for those who are active in the field of education, contributing to positive changes in the environment.[29] In 2020, he was awarded the Star of Internationalization award in the Research category by the "Perspectives" foundation.[30] During his tenure as Vice-Rector for International Cooperation, Kozminski University was repeatedly recognized as the most internationalized university in Poland.[31][32]

Selected publications

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  1. Kaczorowska-Spychalska, D., Kotula, N., Mazurek, G., & Sułkowski, Łukasz. (2024). Generative AI as source of change of knowledge management paradigm. Human Technology, 20(1), 131–154. DOI: 10.14254/1795-6889.2024.20-1.7
  1. Doanh, D. C., Dufek, Z., Ejdys, J., Ginevičius, R., Korzyński, P., Mazurek, G., Paliszkiewicz, J., Wach, K., & Ziemba, E. (2023). Generative AI in the manufacturing process: theoretical considerations. Engineering Management in Production and Services, 15(4), 76-89. DOI: 10.2478/emj-2023-0029.
  2. Korzynski, P., Mazurek, G., Krzypkowska, P., & Kurasinski, A. (2023). Artificial intelligence prompt engineering as a new digital competence: Analysis of generative AI technologies such as ChatGPT. Entrepreneurial Business and Economics Review, 11(3), 25–37. DOI: 10.15678/EBER.2023.110302.
  3. Wach, K., Duong, C. D., Ejdys, J., Kazlauskaitė, R., Korzynski, P., Mazurek, G., Paliszkiewicz, J., Ziemba, E. (2023). The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT. Entrepreneurial Business and Economics Review, 11(2), 7–30. DOI: 10.15678/EBER.2023.110201.
  4. Korzynski, P., Mazurek, G., Altmann, A., Ejdys, J., Kazlauskaite, R., Paliszkiewicz, J., Wach, K., and Ziemba, E. (2023). Generative artificial intelligence as a new context for management theories: analysis of ChatGPT. Central European Management Journal. 31. 10.1108/CEMJ-02-2023-0091.
  5. Mazurek, G., Małagocka, K. (2022). Personalisation of Higher Education: From Prospects to Alumni. In A. Kaplan (Ed.), "Digital Transformation and Disruption of Higher Education" (pp. 289–300). Cambridge: Cambridge University Press. doi:10.1017/9781108979146.028.
  6. Mazurek, G., Gorska, A., Korzynski, P., and Silva, S. (2022), "Social Networking Sites and Researcher’s Success", Journal of Computer Information Systems, 62:2, 259–266, doi:10.1080/08874417.2020.1783724.
  7. Korzynski P., Mazurek G., and Haenlein M. (2020), "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms attract new talent", European Management Journal, Volume 38, Issue 1, doi:10.1016/j.emj.2019.08.003.
  8. Mazurek G., Małagocka K. (2019), "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think, Business HORIZONS, vol. 62, issue 6, doi:10.1016/j.bushor.2019.07.008.
  9. Przegalinska-Skierkowska A., Ciechanowski L., Stroz A., Gloor P., Mazurek G. (2019), "In bot we trust: A new methodology of chatbot performance measures", Business HORIZONS, vol. 62, issue 6, doi:10.1016/j.bushor.2019.08.005.

References

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  1. ^ "Department of Marketing | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-04-28.
  2. ^ "No change in the Rector's chair at Kozminski University | Kozminski University". www.kozminski.edu.pl. Retrieved 2024-06-26.
  3. ^ "University authorities - Kozminski University - Warsaw, Poland". www.kozminski.edu.pl. Retrieved 2023-03-01.
  4. ^ "Prof. Grzegorz Mazurek | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  5. ^ "Rektor Akademii Leona Koźmińskiego w Radzie Powierniczej EFMD – globalnej instytucji akredytacyjnej | Kozminski University". www.kozminski.edu.pl. Retrieved 2024-06-26.
  6. ^ "EQUIS Governance and Accreditation Board - EFMD Global". www.efmdglobal.org. 2018-09-20. Retrieved 2024-01-09.
  7. ^ "Nowy skład Rady do Spraw Cyfryzacji - Cyfryzacja KPRM - Portal Gov.pl". Cyfryzacja KPRM (in Polish). Retrieved 2023-02-23.
  8. ^ "KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  9. ^ "KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  10. ^ "KRASP / KOMISJA DS. WSPÓŁPRACY MIĘDZYNARODOWEJ 16-20 - KRASP". www.krasp.org.pl. Retrieved 2023-02-23.
  11. ^ "Rector of Kozminski University will represent Poland in the EUA Expert Group on Innovation | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  12. ^ Jańczak, Aleksandra (2023-02-24). "Rector of Kozminski University joins the Innovation Council of the European University Association". polishscience.pl. Retrieved 2023-03-01.
  13. ^ "Digital Marketing Major | Kozminski University". www.kozminski.edu.pl. Retrieved 2023-02-23.
  14. ^ "Fundacja Rozwoju Systemu Edukacji". www.frse.org.pl (in Polish). Retrieved 2023-02-23.
  15. ^ "Studia Podyplomowe Marketing internetowy - Niestacjonarne - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  16. ^ "Studia Handel Elektroniczny (e-commerce) - Podyplomowe - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  17. ^ "Studia Podyplomowe Transformacja cyfrowa biznesu - Niestacjonarne - ALK Warszawa". www.kozminski.edu.pl (in Polish). Retrieved 2023-02-23.
  18. ^ "Business School Leadership and Crisis Exit Planning | Strategic management". Cambridge University Press. Retrieved 2023-03-01.
  19. ^ Mazurek, Grzegorz; Małagocka, Karolina (2022), Kaplan, Andreas (ed.), "Personalisation of Higher Education: From Prospects to Alumni", Digital Transformation and Disruption of Higher Education, Cambridge: Cambridge University Press, pp. 289–300, ISBN 978-1-108-83890-0, retrieved 2023-03-01
  20. ^ Nosalska, Katarzyna; Piątek, Zbigniew Michał; Mazurek, Grzegorz; Rządca, Robert (2019-01-01). "Industry 4.0: coherent definition framework with technological and organizational interdependencies". Journal of Manufacturing Technology Management. 31 (5): 837–862. doi:10.1108/JMTM-08-2018-0238. ISSN 1741-038X. S2CID 212876572.
  21. ^ Kaplan, Andreas; Mazurek, Grzegorz (2018), "Social Media", Handbook of Media Management and Economics, pp. 273–286, doi:10.4324/9781315189918-17, ISBN 9781315189918, retrieved 2023-03-01
  22. ^ Korzynski, Pawel; Mazurek, Grzegorz; Haenlein, Michael (2020-02-01). "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent". European Management Journal. 38 (1): 204–212. doi:10.1016/j.emj.2019.08.003. ISSN 0263-2373. S2CID 201365243.
  23. ^ Przegalinska, Aleksandra; Ciechanowski, Leon; Stroz, Anna; Gloor, Peter; Mazurek, Grzegorz (2019-11-01). "In bot we trust: A new methodology of chatbot performance measures". Business Horizons. Digital Transformation & Disruption. 62 (6): 785–797. doi:10.1016/j.bushor.2019.08.005. ISSN 0007-6813. S2CID 204432978.
  24. ^ Mazurek, Grzegorz; Małagocka, Karolina (2019-11-01). "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think". Business Horizons. Digital Transformation & Disruption. 62 (6): 751–759. doi:10.1016/j.bushor.2019.07.008. ISSN 0007-6813. S2CID 204438668.
  25. ^ "Journal of Management Analytics". Taylor & Francis. Retrieved 2023-02-23.
  26. ^ "Transformacja cyfrowa - perspektywa marketingu". Księgarnia Internetowa PWN (in Polish). Retrieved 2023-02-23.
  27. ^ "E-MARKETING - Grzegorz Mazurek". poltext.pl (in Polish). Retrieved 2023-02-23.
  28. ^ "Prof. Grzegorz Mazurek, Rector of Koźmiński University: We Learn Not For School But For Life". Executive Magazine. May 11, 2021. Retrieved March 1, 2023.
  29. ^ "Galeria zwycięzców | EDUInspiracje". eduinspiracje.org.pl (in Polish). Retrieved 2023-02-23.
  30. ^ "Znamy kolejne "Gwiazdy umiędzynarodowienia"". Nauka w Polsce (in Polish). Retrieved 2023-02-23.
  31. ^ "Umiędzynarodowienie - Ranking Szkół Wyższych PERSPEKTYWY 2015". ranking.perspektywy.pl. Retrieved 2023-02-23.
  32. ^ "Umiędzynarodowienie - Ranking Szkół Wyższych PERSPEKTYWY 2016". ranking.perspektywy.pl. Retrieved 2023-02-23.
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