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Samata (fashion entrepreneur)

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Samata Pattinson
Samata in 2014
Born
Cambridge, England
Alma materQueen Mary University of London
OccupationSustainable fashion entrepreneur

Samata Pattinson is a British-born Ghanaian sustainable fashion entrepreneur. Samata has contributed to, The Guardian, EuroNews, Vogue and Huffington Post and others. Her work in the fields of fashion and sustainability have received coverage from different magazines.[1][2][3]

Early life and education

Born in Cambridge, England, Samata is the middle daughter of Ghanaian parents and has two sisters. Her paternal grandfather was a royal of Ghana's oldest Kingdom, Yoo Naa III of the Kingdom of Dagbon. She attended Catholic Primary schools before attending Perse School For Girls from Secondary. Samata studied a master's degree in economics, finance and management at Queen Mary University of London.[4][5][6]

Fashion career

Samata is an autodidact designer who began her fashion career as a PR Director for King's Road boutique Elival. In 2005, Samata launched her own clothing working with Ken Livingstone on the Festival of Youth Arts Fashion in Piccadilly Circus, going on to become the first black British female to show during Nolcha Fashion Week, New York. Samata has been invited to Number 10 Downing Street by both Gordon Brown and the Cameron administration for her work in the fashion industry. She was announced as the young designer winner of Red Carpet Green Dress contest, an international sustainable design initiative on the Oscars' red carpet in 2011.[7][8] In 2023, Samata wrote the first sustainable fashion guide for the 95th Academy Awards (known as the Oscars).[9] She is also known for her Bloomsbury's 'Fashion Designer's Resource Book', and for her work as producer and presenter of short environmental video 'Designing Change'.[10][11]

Fashion journalism and broadcasting

Samata was Fashion Editor of The Talent Magazine presented at the Channel 4 Magazine launch and styling actor Nicholas Holt for the first cover issue. Samata's journalism work notably covers the subject of sustainable fashion and fashion enterprise. Her London Fashion Week coverage for The Guardian coined the phrase 'Eco-Ghosting'. Samata's interviewees include Missi Pyle, Dame Vivienne Westwood and Christopher Bailey.[12][13] In 2016 Samata narrated, co-directed and co-produced short documentary about sustainable fashion entitled Designing Change with Suzy Amis Cameron. She has appeared on ITV News At Ten, ITV News at Six, and others. She was asked by ITV News to pass on an official comment on the appointment of fellow Ghanaian Edward Enninful as the Editor of Vogue UK in addition to the role of women in broadcasting. In 2019 she interviewed Christopher Raeburn at the Copenhagen Fashion Summit.[14][15][16]

Published work

Bloomsbury Publishing published Samata's book the Fashion Designer's Resource Book in February 2013. Samata writes poetry and fiction, and in 2006 was invited to perform spoken word at the Tate Modern for the Surrealism and Minimalism Festival. Samata is the author of popular women's empowerment book, THE TRIBE™ Empowerment Journal, her collective THE TRIBE counts musician Shingai Shoniwa and journalists Shaunagh Connaire and Charlene White as members.[17][18][19]

Public speaking

Samata has lectured and spoken at conferences and fashion colleges such as Yale School of the Environment, SXSW Eco, Central St Martins, London College of Fashion, Berkeley, Ravensbourne and Fashion Institute of Technology. She is known for her strong views on sustainability which have been featured in publications such as Reuters, Business Insider, Business Of Fashion, Harper's Bazaar, Wonderland China, Yahoo Finance and WWD.[20][21][22][23] In 2020, Samata was selected by Cambridge University to champion their new series for the Cambridge Institute for Sustainability Leadership entitled 'Future we Want initiative', in addition to sharing insight for the inaugural IPBES, Global Biodiversity Podcast - Nature Insight. Samata, is a proponent of intersectional environmentalism, and is vocal about the importance of representation within the fashion industry for BIPOC groups and black creatives, and "celebrating coverage equally from global platforms, from Vogue Poland to Wonderland China".[24][25][26][27][28]

The Oscars & Sustainable Design

Through Red Carpet Green Dress, Samata's design, educational and thought-leadership work with pioneers such as Vivienne Westwood, Louis Vuitton and Tesla has frequented the red carpet at the Annual Academy Awards since 2012. She has made appearances at the Environmental Media Awards and the Oscars amongst other sustainability initiatives. Samata was cited by LOHAS Magazine as one of the Top 100 Women in their 'Green Women Power List 100' for her work leading sustainable change in 2021.[29][30][31]

Philanthropy

In 2006, Samata recorded a spoken word youth charity single for a music project entitled Enfants Soldats to raised awareness about child soldiers. In December 2007, Samata organised a student fashion show as part of a fundraising concert in Freetown, Sierra Leone for a public sanitation project, with SWAY, Dawn Richards, and WFP initiative CatWALK the World. In September 2009, Samata designed costumes for the ITV News team as part of the 'Newsroom's Got Talent' fundraiser benefitting Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. The then-designer exclusively dressed the likes of Romilly Weeks, journalist Steve Scott and Katie Derham for a Grease tribute performance, in addition to donating a gown.[32][33][34]

Associated organisations and honours

Samata is one of Ghana's prominent fashion industry members and was invited by High Commissioner Kwaku Danso-Boafo to attend the Screen Nation 'Sons and Daughters of Ghana' at the Ghanaian High Commission. Samata judged the Top Model of Colour finale in The Gambia, meeting President of The Gambia, Yahya AJJ Jammeh.[35][36][37]

References

  1. ^ Pattinson, Samata (7 October 2014). "Changing relationship with clothes: granny chic to cutting edge technology". The Guardian. Retrieved 20 January 2021.
  2. ^ "Angel Accolades". British Vogue. 9 August 2011.
  3. ^ "Samata | HuffPost". www.huffpost.com.
  4. ^ "Inspire Me: entrepreneurship and innovation - Stephen Perse Foundation". Stephen Perse Foundation. Archived from the original on 27 November 2015. Retrieved 26 November 2015.
  5. ^ "Angel Accolades". British Vogue. 9 August 2011. Retrieved 20 January 2021.
  6. ^ "Stephen Perse Alumni eNewsletter November 2015". us2.campaign-archive1.com. Archived from the original on 27 November 2015. Retrieved 26 November 2015.
  7. ^ "Winning Designs". British Vogue. 25 February 2019. Archived from the original on 21 November 2020. Retrieved 20 January 2021.
  8. ^ FashionUnited (24 November 2008). "Samata Angel young entrepreneur award win". fashionunited.uk. Retrieved 6 February 2021.
  9. ^ Colville, Charlie (13 March 2023). "RCGD Global's Samata Pattinson On Creating The 2023 Oscars' Sustainable Style Guide". Country and Town House. Retrieved 17 July 2023.
  10. ^ Bloomsbury.com. "Fashion Designer's Resource Book". Bloomsbury Publishing. Retrieved 20 January 2021.
  11. ^ Designing Change (2016) - IMDb, retrieved 20 January 2021
  12. ^ "New magazine for emerging talent in fashion, film, photography and presenting - Ethnic Now". Ethnic Now. Retrieved 26 November 2015.
  13. ^ "A taste of new talent". The Guardian. 19 November 2007. Retrieved 26 November 2015.
  14. ^ "La Mode de Yolande: The Talent Magazine Launch". yolandeletshou.blogspot.co.uk. 5 July 2007. Retrieved 26 November 2015.
  15. ^ "Summer | The Talent Magazine - Nicholas Hoult Fan". nicholas-hoult.org. Retrieved 26 November 2015.
  16. ^ "Brits Gossip and Fashion Friday, Gemma Cairney - BBC Radio 1Xtra". BBC. Retrieved 26 November 2015.
  17. ^ "Fifteen Minutes with The Frontlash". The Frontlash. 28 March 2019. Retrieved 20 January 2021.
  18. ^ "tommie magazine". tommie. Retrieved 20 January 2021.
  19. ^ "Samata Pattinson — GLOBAL FASHION AGENDA". Retrieved 4 March 2021.
  20. ^ Davis, Dominic-Madori. "DJ Steve Aoki and designer Samata Pattinson dig into the impact music has on the clothes we wear — and what it would take to make sustainable fashion the new 'It' look". Business Insider. Retrieved 20 January 2021.
  21. ^ Foundation, Thomson Reuters. "Black designers lead push for a more diverse fashion industry". longreads.trust.org. Retrieved 20 January 2021. {{cite web}}: |first= has generic name (help)
  22. ^ "Meet the Artisan Samata THE TRIBE". Nourish + Soul. Retrieved 20 January 2021.
  23. ^ Lue, Di Cecilia (15 October 2020). "Samata Pattinson è l'attivista impegnata per un cambiamento nella moda sostenibile". Harper's BAZAAR (in Italian). Retrieved 20 January 2021.
  24. ^ Feitelberg, Rosemary (24 September 2020). "Red Carpet Green Dress' Samata Pattinson Explains How Small Tweaks Can Make a Huge Difference". WWD. Retrieved 20 January 2021.
  25. ^ "Leading the restoration of nature as we accelerate to a net negative emissions economy. — Cambridge Institute for Sustainability Leadership". www.cisl.cam.ac.uk. 16 October 2020. Retrieved 20 January 2021.
  26. ^ Development, PodBean. "Samata, Marie-Claire Daveu: Bending the Curve with Business". natureinsight.podbean.com. Retrieved 20 January 2021.
  27. ^ "Page 59". WOTC - Women of the City. Retrieved 20 January 2021.
  28. ^ "Samata Pattinson: Moda dotyczy nas wszystkich". Vogue Polska (in Polish). 26 September 2020. Retrieved 20 January 2021.
  29. ^ Marsh, Natasha (11 November 2020). "3 Celebrity Stylists Tell Us What It Takes to Be Successful This Year and Beyond". POPSUGAR Fashion UK. Retrieved 20 January 2021.
  30. ^ "2016 EMA Awards: Green Carpet Interviews - YouTube". www.youtube.com. Archived from the original on 21 December 2021. Retrieved 20 January 2021.
  31. ^ "What Does it Take to Create a Sustainable Gown for the Oscars?". The Frontlash. 24 March 2020. Retrieved 20 January 2021.
  32. ^ "Enfants soldats : un collectifsort un album". L'Obs (in French). 8 February 2007. Retrieved 20 January 2021.
  33. ^ "Piers Morgan and Arlene Phillips judge newsreaders' talent show". Metro. 25 September 2009. Retrieved 20 January 2021.
  34. ^ "Angel Accolades". British Vogue. 9 August 2011. Retrieved 20 January 2021.
  35. ^ Lue, Di Cecilia (15 October 2020). "Samata Pattinson è l'attivista impegnata per un cambiamento nella moda sostenibile". Harper's BAZAAR (in Italian). Retrieved 23 January 2021.
  36. ^ "Samata Pattinson: Moda dotyczy nas wszystkich". Vogue Polska (in Polish). 26 September 2020. Retrieved 23 January 2021.
  37. ^ Feitelberg, Rosemary (24 September 2020). "Red Carpet Green Dress' Samata Pattinson Explains How Small Tweaks Can Make a Huge Difference". WWD. Retrieved 23 January 2021.
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