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The Wing (workspace)

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The Wing
Company typePrivate
FoundedOctober 2016; 8 years ago (2016-10)
FoundersAudrey Gelman
Lauren Kassan
DefunctAugust 30, 2022; 2 years ago (2022-08-30)
Headquarters
New York City, New York
,
U.S.
Number of locations
7 (2021)
ServicesShared workspaces, events, and related services for women freelancers and entrepreneurs

The Wing was a women-focused social club and co-working space[1] with offices in New York City, Washington, D.C., San Francisco, Chicago, Los Angeles, and Boston.[2] It was founded by Audrey Gelman and Lauren Kassan in 2016.[3][4] As of July 2019, the club had about 10,000 members.[5] At its peak, The Wing had eleven locations in two countries; as of 2021 there were seven branches in the United States.

The Wing initially only accepted people who identify as women or non-binary, but to comply with non-discrimination laws began accepting people of any gender identity.[6]

After complaints about how The Wing failed to address racist behavior of its members, and an employee walkout, Gelman stepped down as CEO in June 2020.[7]

On August 30, 2022, The Wing ceased operations. This announcement was issued by email to its members, many of whom took to the company's still-active social media to express disdain about the short notice communication.[8]

History

The initial idea for The Wing stemmed from Gelman's desire for a space to change and relax between business meetings as she lived in the New York City borough of Brooklyn, but worked in SoHo, Manhattan, and in Washington, D.C. The first title for this not-yet-created space was Refresh. When Gelman and Lauren Kassan began working together, they decided "The Wing" was a more fitting name, since it would represent a "wing" of the users' home away from their actual home. When developing this idea, the two decided to focus on creating a space where women can feel safe and supported.[9][10]

In October 2016, Gelman and Kassan founded The Wing in New York City's Flatiron District, on the Ladies' Mile.[11] The company raised $2.4 million from majority women seed investors including SoulCycle's Julie Rice and Elizabeth Cutler as well as Birchbox's Hayley Barna.[12] The Wing closed its Series A funding round led by early-stage venture firm New Enterprise Associates in April 2017. The company raised $8 million from investors including Kleiner Perkins and BBG Ventures.[13] They subsequently opened another branch in a loft in SoHo.[14]

In November 2017, The Wing completed a Series B round led by WeWork[15] (which divested its minority interest in 2020[16]). The company raised an additional $32 million bringing their total investment to $42 million.[15][17] During 2018, The Wing opened new spaces in the Dumbo neighborhood of Brooklyn (its third New York City location) in January;[15][18][19] in the Georgetown neighborhood of Washington, D.C., in April;[10] and in San Francisco, California, in October.[20][21] The Washington, D.C., facility includes a booth dedicated to law professor Anita Hill while the San Francisco space has a conference room dedicated to psychology professor Christine Blasey Ford.[22] At the end of 2018, The Wing announced it would offer on-site childcare services, The Little Wing, as part of the expansion of its SoHo location,[23][24] which later shuttered, following the 2020 school year.[25]

On March 1, 2018, the New York City Commission on Human Rights began to investigate[26] The Wing's membership operations. At that time, The Wing did not allow men even as guests of members, unlike two other New York City women's clubs noted by The New York Times — Colony Club and Cosmopolitan Club — though it did hire some men such as plumbers and electricians.[27] In June 2018, James E. Pietrangelo says an employee of The Wing told him his application would be automatically denied because he was a man.[28] Pietrangelo, a man described by TechCrunch as "the dictionary definition of litigious",[29] filed a lawsuit in August 2018, which claimed that The Wing's policy violated the District of Columbia's Human Right Act. The Wing responded, stating that prior to August 30, 2018, it had an unwritten policy of only accepting women (including transgender women) and gender non-binary people. The company adopted a formal written policy that took effect in September of that year which accepts members regardless of gender identity. The company says it only accepts about 8% of applicants – those who it judges to be committed to its mission – and that only 12 out of about 26,000 applicants were men.[28] The New York City Commission's investigation ended after the adoption of a formal policy allowing membership to people of any identity.[30]

In December 2018, the company closed a $75-million Series C funding round which was led by Sequoia Capital, and including investors Upfront Ventures, Airbnb and others.[31] Among the investors were leaders of the Time's Up movement including Valerie Jarrett, Robbie Kaplan, Katie McGrath, Hilary Rosen, and Kerry Washington.[32][33] At the time, The Wing had raised a total of $117.5 million in funding since its founding.[34] In April 2019, The Wing opened its sixth location at the Fulton Market District in Chicago, Illinois.[35] The same month, The Wing opened a seventh location on Santa Monica Boulevard in West Hollywood, California.[36][37] The West Hollywood location became the second location with an area for children.[37][38] The location also has a sound-proof screening room and film-themed phone booths names after Princess Leia from Star Wars, C.J. Cregg of The West Wing, Lydia Deetz from Beetlejuice.[36]

The Wing's eighth location opened in June 2019 in the Back Bay area of Boston, Massachusetts.[2][38] The first draft of subway ads for this new location were rejected by the MBTA for touching on "political issues or matters of public debate" and being potentially demeaning to a group of people (in this case, men). The rejected ads included the slogans "The World was built for men. The Wing is built for you." and "Want to mute the mansplainers and start your own conversation?"[38][39] The Wing's headquarters opened in the former Stuyvesant Polyclinic in East Village, Manhattan, the same month, occupying all 22,000 square feet (2,000 m2) of the clinic building. At the time, The Wing vacated its SoHo location.[40] Its first international location and ninth overall opened in Fitzrovia, London, in October 2019.[41][42] Another Manhattan location, near Bryant Park, opened that December, making it The Wing's fourth location in New York City and its tenth location overall.[43]

A location in Williamsburg, Brooklyn, opened in February 2020.[44] Gelman stepped down as CEO that June, in response to employees' complaints about their treatment by members and higher-up staff. At the same time, Celestine Maddy and Ashley Peterson were named co-CEOs.[45][46]

In August 2020 it was announced that the London branch would permanently close citing the impact of the Covid-19 pandemic as the cause.[47] 300 employees were made redundant during this period.[48]

In February 2021, IWG plc, a provider of serviced offices, bought a majority the company.[49]

In February 2022, Jennifer Cho, chief marketing officer of the company, was appointed CEO.[50]

Operations

Membership costs ranged between $185 and $215 per month for access to a single location and $250 for full access to all locations.[51][52] In May 2018, The Wing announced it would begin offering scholarships to cover membership fees for a selected few applicants. The scholarships were "aimed at individuals who are currently underrepresented in their member pool and who are working to advance the position of women and girls in society — specifically, those in the fields of teaching, nonprofit, social services, and advocacy."[53] The company offered free two-year memberships including professional mentorship at its various locations in 2018.[54]

At the end of 2019, the company was operating 11 locations, which included a townhouse in the Fitzrovia area of Central London.[25] The Wing's network included more than 10,000 members.[5] In August 2018, The Wing launched an app that allows members to connect digitally, sign in guests, and register for events.[55]

In August 2018, The Wing announced that it would convert the majority of its hourly workers to full-time employees with benefits. This included giving their remaining part-time employees medical benefits, stock options, and increasing their wages to at least $16.50 per hour.[33][56]

In November 2017, The Wing launched a bi-annual magazine named No Man's Land. The inaugural edition of the magazine featured interviews with musician Remy Ma, publisher Tavi Gevinson, and a cover story featuring actress Hari Nef.[15][57] The magazine's second issue featured comedian Jessica Williams on the cover.[52] No Man's Land was also the name of The Wing's podcast hosted by Alexis Coe. The podcast's six-episode first season featured what they described as "women who were too bad for your textbooks."[58] Episodes have focused on Stephanie St. Clair, a leader of a Harlem-based criminal syndicate; Ana Mendieta, a Cuban-American artist;[59] and Ida B. Wells, a journalist and early leader in the Civil Rights Movement.[58]

Workplace criticism

Journalist Amanda Hess reported that many women were drawn to seek employment at The Wing, "eager to work in beautiful spaces and in the company of women."[60] Most of the current and former employees she interviewed were excited to begin but became disillusioned, the 26 employees interviewed citing low pay and mistreatment of Black members of staff. Receptionists and event staff did not expect their jobs to include cleaning duties.[60] At Wing events, employees might "find themselves to be the only Black women in the room," where members and their guests "could be casually racist."[60] Salaried employees were often expected to work extra unpaid hours, while hourly wage employees could not get as much work as they wanted.[60] A spokeswoman said The Wing had always "maintained employment best practices," and CEO Audrey Gelman said that these concerns were being addressed by raising wages, increasing employee benefits, instituting a code of conduct for members, and changing the organizational structure.[60] Gelman resigned in June 2020, and later issued a public apology to staff.[61] Gelman's resignation was followed by a strike by employees at The Wing asking for "sweeping changes to the management" with social media reflecting the opinion that "Gelman's resignation is not enough".[48][62]

References

  1. ^ "The Wing Shuts Down" Katherine Rosman, The New York Times, August 31, 2022. Retrieved September 25, 2023.
  2. ^ a b Louise, J. Q. (2019-06-26). "The Wing partners with local female chefs for special menu items". Boston Herald. Retrieved 2019-07-15.
  3. ^ Jacobs, Sarah (March 1, 2018). "The exclusive no-men-allowed club that raised $32 million from investors like WeWork just opened a brand new location — take a look inside". Business Insider. Retrieved April 12, 2018.
  4. ^ "The Wing Investigation: Can a private members' club in New York really be inclusive? — Quartzy". Qz.com. 2018-03-29. Retrieved 2019-02-22.
  5. ^ a b Osterheldt, Jeneé (July 31, 2019). "Can a black woman fly at The Wing?". The Boston Globe. Retrieved August 22, 2019.
  6. ^ Clark, Kate. "Women's co-working space The Wing adjusts membership policy to allow all genders". TechCrunch. Retrieved 12 May 2019.
  7. ^ "The Wing CEO Audrey Gelman resigns amid employee 'digital walkout'". 11 June 2020.
  8. ^ Gerstein, Julie (August 30, 2022). "Gone girl(boss): Troubled co-working space The Wing announced it's shutting down, but all anybody cares about is what will happen to its furniture". Insider.
  9. ^ Rosman, Katherine (2017-11-11). "The Wing, a Chic Women's Club, Is Going Wide". The New York Times. ISSN 0362-4331. Retrieved 2018-04-17.
  10. ^ a b McCarthy, Ellen (2018-04-10). "Is 'The Wing' too hopelessly Manhattan for the working women of Washington?". Washington Post. Retrieved 2019-01-07.
  11. ^ Fischer, Molly (15 February 2021). "What Was the Wing?". The Cut. Retrieved 30 March 2021.
  12. ^ O'Connor, Clare (2016-11-08). "Inside The Wing: How Cofounders Raised $2.4M To Open All-Women Social And Coworking Club". Forbes. Retrieved 2019-03-01.
  13. ^ O'Connor, Clare (2017-04-05). "Women's Club The Wing Raises $8 Million Series A, Adds 3 Locations". Forbes. Retrieved 2019-03-01.
  14. ^ Epstein, Rachel (2017-10-30). "The Wing's Chic New SoHo Space Will Make You Want to Join ASAP". Marie Claire. Retrieved 2019-01-07.
  15. ^ a b c d O'Connor, Clare (2017-11-21). "Women's Club The Wing Raises $32 Million Series B, Led By WeWork". Forbes. Retrieved 2019-03-01.
  16. ^ "WeWork sells Teem and its stake in The Wing as it continues to divest non-core businesses" Annie Palmer, CNBC, January 22, 2020. retrieved October 18, 2023.
  17. ^ Reader, Ruth (2017-11-21). "WeWork leads $32M investment in ladies-only coworking space The Wing". Fast Company. Retrieved 2019-03-01.
  18. ^ Epstein, Rachel (2018-02-26). "The Wing Dumbo Is Here—See the Women's Club's Gorgeous New Brooklyn Location". Marie Claire. Retrieved 2019-03-01.
  19. ^ Gibson, Eleanor (4 December 2017). "Female co-working club The Wing opens in New York loft". Dezeen. Retrieved 30 April 2018.
  20. ^ McDowell, Maghan (2018-10-09). "Does SF need another co-working space? The women-first Wing founders are betting yes. - SFChronicle.com". San Francisco Chronicle. Retrieved 2019-03-01.
  21. ^ O'Brien, Sara Ashley (2018-10-09). "The Wing opens 'tech bro alternative' space in San Francisco". CNN. Retrieved 2019-03-01.
  22. ^ "Women's co-working network gives nod to Christine Blasey Ford at new space". TheHill. 2018-10-09. Retrieved 2018-10-15.
  23. ^ Greenfield, Rebecca (2018-10-23). "On-Site Daycare Is Coming to Womens' Coworking Center in SoHo". Bloomberg. Retrieved 2019-03-01.
  24. ^ Okin, Ariel (2019-01-30). "Introducing The Little Wing, a Kid-Sized Version of the Cult Co-working Space". Vogue. Retrieved 2019-03-01.
  25. ^ a b The girlbosses who girlbossed too close to the sun: The demise of 'women’s utopia' The Wing was long overdue" Eloise Hendy, Yahoo!, September 2, 2022. retrieved October 18, 2023.
  26. ^ Arnold, Amanda (2018-03-27). "Women-Only Social Club Is Under Investigation by the NYC Human Rights Commission". The Cut. Retrieved 2018-04-17.
  27. ^ Katherine Rosman (2018-03-28). "Is Women-Only Club the Wing Discriminating in a Bad Way?". The New York Times.
  28. ^ a b J.K. Trotte (2019-01-07). "Women's club The Wing quietly dropped its practice of banning men after a man filed a $12 million gender discrimination lawsuit". Insider.com.
  29. ^ "Women's co-working space The Wing adjusts membership policy to allow all genders". TechCrunch. Retrieved 2019-07-30.
  30. ^ Johnston, Katie (2019-06-17). "Women's co-working space The Wing comes to Boston - The Boston Globe". BostonGlobe.com. Retrieved 2019-07-16.
  31. ^ Spangler, Todd (2018-12-19). "Kerry Washington, Time's Up Leaders Among Investors in The Wing, a Women's Workspace Startup". Variety. Retrieved 2019-03-01.
  32. ^ Hinchliffe, Emma (2018-12-19). "The Wing's Next Move? Sequoia's Jess Lee, Time's Up Backers, and $75 Million". Fortune. Retrieved 2019-03-01.
  33. ^ a b Griffin, Riley (2018-12-19). "The Wing Gets $75 Million to Expand Its Working Women Collective". Bloomberg. Retrieved 2019-03-01.
  34. ^ Raphael, Rina (2018-12-19). "The Wing just raised another $75M, for a total of $117.5M in two years". Fast Company. Retrieved 2019-03-01.
  35. ^ Freund, Sara (2019-04-03). "Local design ties The Wing's first Chicago coworking space to the city". Curbed Chicago. Retrieved 2020-07-08.
  36. ^ a b Weinberg, Lindsay (2019-04-18). "The Wing Lands in Los Angeles". The Hollywood Reporter. Retrieved 2019-07-16.
  37. ^ a b Stuart, Gwynedd (2019-04-18). "The Wing Is Finally Open in L.A.—Here's What You Need to Know". Los Angeles Magazine. Retrieved 2019-07-16.
  38. ^ a b c Flaim, Kate (June 14, 2019). "The Wing Lands in Boston and Finds an Advertising Double Standard". Fortune. Retrieved 2019-07-16.
  39. ^ Too Hot For The T? Here Are Some Of The Ads The MBTA Rejected
  40. ^ "The Wing transforms 1850s building in New York's East Village into HQ". Dezeen. 2019-06-27. Retrieved 2020-07-08.
  41. ^ "The Wing: inside London's newest members' club for women". Evening Standard. 2019-10-22. Retrieved 2020-07-08.
  42. ^ Kinstler, Linda (2019-10-18). "The Wing: how an exclusive women's club sparked a thousand arguments". The Guardian. ISSN 0261-3077. Retrieved 2020-07-08.
  43. ^ Alexa, Alexandra (December 11, 2019). "See inside The Wing's newest location in Bryant Park". 6sqft. Retrieved July 8, 2020.
  44. ^ Alexa, Alexandra (February 14, 2020). "See inside The Wing's fifth NYC location in Williamsburg". 6sqft. Retrieved July 8, 2020.
  45. ^ Noah, Manskar (11 June 2020). "The Wing CEO Audrey Gelman resigns amid employee 'digital walkout". nypost.com. Retrieved 8 December 2022.
  46. ^ "Audrey Gelman, the Wing's Co-Founder, Resigns". The New York Times. Retrieved 8 December 2022.
  47. ^ "The Londoner: Scandal-hit women's club The Wing closes". Evening Standard. 2020-08-24. Retrieved 2021-05-06.
  48. ^ a b Rosman, Katherine (2020-06-12). "Audrey Gelman, the Wing's Co-Founder, Resigns". The New York Times. ISSN 0362-4331. Retrieved 2021-05-06.
  49. ^ "Regus Owner IWG Buys Majority Stake in Office Startup The Wing". www.bloomberg.com. Retrieved 2022-10-16.
  50. ^ Deighton, Katie (2022-02-11). "The Wing Promotes Its CMO to CEO as It Attempts a Comeback". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-03-08.
  51. ^ Kravitz, Melissa (March 8, 2018). "5 All-Female Coworking Clubs Where Design Counts". Architectural Digest. Retrieved March 15, 2019.
  52. ^ a b Raphael, Rina (2018-05-30). "Women's coworking space The Wing is expanding into media". Fast Company. Retrieved 2019-03-15.
  53. ^ Silman, Anna (2018-05-11). "The Wing Is Launching a Scholarship Program". The Cut. Retrieved 2019-03-15.
  54. ^ Malle, Chloe (2018-09-08). "Imperial Pink? The Wing Gears Up to Go Global". Vogue. Retrieved 2019-03-15.
  55. ^ Clark, Kate (2018-09-04). "Women-only co-working space The Wing is launching an app to help its members stay connected". TechCrunch. Retrieved 2019-03-15.
  56. ^ Mohan, Pavithra (2018-08-14). "The Wing will now give hourly workers benefits and higher wages". Fast Company. Retrieved 2019-03-15.
  57. ^ Main, Sami (2017-11-13). "Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine". AdWeek. Retrieved 2019-03-15.
  58. ^ a b Feller, Madison (2018-11-16). "The Wing's New Podcast Wants to Rewrite Women's History". ELLE. Retrieved 2019-03-15.
  59. ^ Quah, Nicholas (2018-12-20). "No Man's Land Explores the Forgotten Stories of Women's History". Vulture. Retrieved 2019-03-15.
  60. ^ a b c d e Hess, Amanda (March 17, 2020). "The Wing Is a Women's Utopia. Unless You Work There". The New York Times Magazine. Retrieved March 17, 2020.
  61. ^ "The High Price of Female Friendship" Marisa Meltzer, Town & Country, October 11, 2020. Retrieved September 28, 2023.
  62. ^ Arnold, Amanda (2020-06-11). "Audrey Gelman Is Stepping Down As CEO of The Wing". The Cut. Retrieved 2021-05-06.
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