Redcats
 | This article contains content that is written like an advertisement. (September 2011) |
 | |
| Company type | Société Anonyme |
|---|---|
| Headquarters | |
Key people | Jean-Michel Noir |
| Products | Distribution of fashion, sport and home décor products on the web |
| Revenue | 3.4 bn € (2010) |
Number of employees | 14 000 (average headcount, 2010) |
| Subsidiaries | Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome, |
| Website | www |
Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats companies to focus on luxury and sports.[1][2]
The Group
History
Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990s, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]
To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.
The network
With an international presence, the Group accounted for more than 70 merchant websites in 2011[4]
The brands
Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.
E-commerce: a growth catalyst for redcats
Worldwide presence
In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.
Key figures
- 184 million items sold worldwide in 2010
- 3,436 million Euros in revenue in 2010[8]
- 165 million Euros in operating profit in 2010
- 14,105 collaborators in 2010
Executive Committee
- Jean-Michel Noir: Chairman and CEO of Redcats - Cyrillus
- Sharon MacBeath: SVP, Human Resources and Communication
- Eric Courteille: Chief Financial Officer
- Nathalie Balla: Chairman and CEO, La Redoute France
- Dominique Giusiano: Chief Executive Officer, Children Family Brands
- Françoise Dévé: Chief Executive Officer, Europe
- Sylvain Desjonquères: Chairman and CEO, USA
See also
References
- ^ "Profit Falls at French Luxury and Sportswear Group Kering". The New York Times. 22 February 2014. Retrieved 28 January 2017.
- ^ Brohan, Mark. "Redcats USA goes dark after the sale of its last web and catalog properties". Retrieved 28 January 2017.
- ^ a b Article on http://leblog.wcie.fr/
- ^ a b Publication on http://www.ppr.com /
- ^ Article on http://www.vad-info.com /
- ^ Publication on http://www.ppr.com/
- ^ Article on http://lexpansion.lexpress.fr/
- ^ Key figures on http://lexpansion.lexpress.fr/