WLMV

WLMV

Madison, Wisconsin
Frequency	1480 kHz AM
Branding	La Movida 94.5 & 1480 ("The Move")
Programming
Format	Spanish Music & Talk
Affiliations	CNN en Español
Ownership
Owner	Mid-West Family Broadcasting (Mid-West Management, Inc)
Sister stations	WHIT, WJJO, WJQM, WMGN, WOZN, WRIS-FM, WWQM, WNTA
History
First air date	1948
Former call signs	WISM (before 1984) WTDY (1984-1998) WTDA (1998-2002)
Call sign meaning	La MoVida
Technical information
Facility ID	41901
Class	B
Power	5,000 Watts
Transmitter coordinates	43°01′30″N 89°23′48″W
Translator(s)	94.5 MHz FM W233CN (Madison)
Links
Website	LaMovidaRadio.com

WLMV (1480 AM), branded as "La Movida 94.5 & 1480", is a radio station serving the Madison, Wisconsin area. Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio.

The 1480 AM frequency was originally the home of WISM, which was known for its long-time Top 40 and later automated oldies formats. By the mid-1980s, WISM would change its call sign to WTDY and adopt a mixture of news, sports, and music before becoming a full-time talk station. By the late 1990s, the call letters at 1480 would change to WTDA, as WTDY prepared to move to its new Extended AM home at 1670 AM, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV, attracting a rapidly growing Latino audience in Madison as the market's first full-time Spanish-language station (and one of only two such stations in the market, with WTTN joining ESPN Deportes in 2009 until 2017). WLMV would begin an FM simulcast on W233CN (94.5 MHz) in October 2017.

External links

• "La Movida" WLMV official website
• Facility details for Facility ID WLMV ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database
• FCC History Cards for WLMV