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Iddarammayilatho

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Iddarammayilatho
Theatrical release poster
Directed byPuri Jagannadh
Screenplay byPuri Jagannadh
Produced byBandla Ganesh
StarringAllu Arjun
Amala Paul
Catherine Tresa
CinematographyAmol Rathod
Music byDevi Sri Prasad
Production
company
Distributed byBlue Sky[1]
Release date
  • 31 May 2013 (2013-05-31)[2]
Running time
143 minutes
CountryIndia
LanguageTelugu
Budget₹40 crore[3]
Box office₹95 crore

Iddarammayilatho (English: With Two Women) is a 2013 Indian Telugu-language action thriller film directed by Puri Jagannadh, starring Allu Arjun, Amala Paul, and Catherine Tresa in the lead roles alongside an ensemble supporting cast including Brahmanandam, Ali, Nassar, Pragathi, Shawar Ali, Tanikella Bharani, Tulasi, Subbaraju, and Rao Ramesh. The film was entirely shot in Spain and Paris.[4] Bandla Ganesh has produced the film under Parameswara Art Productions. The film was simultaneously dubbed and released in Malayalam as Romeo & Juliets.[5] Iddarammayilatho was released in 1,600 theaters worldwide on 31 May 2013.

Plot

The Central Minister (Rao Ramesh) is facing accusations over possessing black money of 100,000 crore and money laundering it into Europe through his unsuspecting daughter Akanksha (Catherine Tresa), a psychology student who goes to Barcelona to pursue higher education. Akanksha finds a diary in her flat in Barcelona, and out of curiosity, she starts reading the book, which unfolds the romantic drama between Sanju Reddy (Allu Arjun) and Komali Sankaraabharanam (Amala Paul). Akanksha gets engaged in Paris with her father's henchman Shawar Ali (Shawar Ali). Incidentally, she runs into Sanju and gets to know him. Sanju is an engineer-turned-lead guitarist of a music band, and makes his living through stage and street performances.

As narrated in the diary, Komali comes from an orthodox Telugu Brahmin family. She is interested in classical music and ends up learning the violin at a musical school in Barcelona under fiddle professor, Brahma (Brahmanandam). In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage, from their parents in India. Komali unknowingly gets caught after a video footage that she accidentally shot while Shawar Ali kills the Spanish ambassador (Damien Mavis), in the process of money laundering. Sanju saves Komali from these henchmen, on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story and in the process ends up with disturbing facts.

On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in flashback that for fixing the marriage of Sanju and Komali, their parents had come to Spain. It was at that time that Komali is kidnapped by Shawar Ali's brother (Subbaraju), and when Sanju comes to save her, Komali is murdered by Shawar Ali's brother. In a fit of rage, Sanju bashes up the whole gang, and Shawar Ali's brother goes into a coma. On hearing this, Akanksha feels pity for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain.

Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, and at that time, Sanju gets surrounded by Shawar Ali's men. Sanju, while bashing up Shawar Ali's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar Ali. It is then shown in flashback that after beating up Subbaraju, Sanju had taken Komali's body to the hospital, from where Sanju's father (Nassar) calls up the Central Minister to arrest Shawar Ali in Spain after watching the video footage. The minister then calls up Shawar Ali to finish off this trouble in order to save himself. Shawar Ali then goes the hospital and kills Sanju's and Komali's parents and shoots Sanju and Komali, and they are presumed dead. However, Sanju and Komali do not die. It is then revealed that Sanju has been waiting all this time to get his revenge, and has made Akanksha his pawn in this game and it was he who faxed their photo in order to make Shawar Ali jealous so that Shawar Ali will come himself to kill Sanju. Later, it is revealed that Komali is not dead and that they both wanted to avenge their parents' death. Sanju and Komali live happily, while Akanksha lives alone.

Cast

  • Allu Arjun as Sanjay Reddy a.k.a. Sanju, an engineer-turned-lead guitarist
  • Amala Paul as Komali Sankarabharanam, an orthodox Telugu Brahmin who falls in love with Sanju
  • Catherine Tresa as Akanksha, a psychology student who finds a diary about Sanju and Komali
  • Brahmanandam as Fiddle Brahma, a professor who teaches violin to Komali
  • Ali as Gudivada Krishna
  • Shawar Ali as Shawar Ali, a money launderer and Akanksha's father's henchman who kills Sanju's and Komali's parents
  • Nassar as Sanju's father
  • Pragathi as Sumathi, Sanju's mother
  • Tanikella Bharani as Komali's father
  • Tulasi as Komali's mother
  • Subbaraju as Shawar Ali's brother who kidnaps Komali and later gets into a coma
  • Rao Ramesh as Akanksha's father and the Central Minister
  • Mamilla Shailaja Priya as Akanksha's mother
  • Srinivasa Reddy as Sanju's musical gang member
  • Khayyum as Sanju's musical gang member
  • Damien Mavis as Spanish Ambassador
  • Steven Dasz as Henchman
  • Kaajal Vashisht
  • Devshi Khanduri in item number

Production

In September, Amala Paul was selected to play one of the female lead. First the makers chose Tapsee Pannu for another role, which was later received by Richa Gangopadhyay.[6] But Richa was officially replaced and Tapsee Pannu was selected as the second female lead in the movie.[7] Later, Catherine Tresa replaced her.[8] Chakri was the initial choice for music director but Devi Sri Prasad was roped in later.[9] The film was officially launched on 18 October 2012 at Ramanaidu Studios in Hyderabad.[10] First Look of the movie was launched on 10 March 2013.[11][12] The director winded up films and went to shot digitally using Arri Alexa cameras with ultra primelenses.[13] A theatrical trailer was released on the occasion of Allu Arjun's birthday on 8 April 2013.[14]

Soundtrack

Iddarammayilatho
Soundtrack album by
Devi Sri Prasad
Released29 April 2013
Recorded2012-2013
GenreFeature film soundtrack
Length25:43
LanguageTelugu
LabelAditya Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Mirchi
(2013) 		Iddarammayilatho
(2013) 		Singam II
(2013)

Devi Sri Prasad, composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Puri Jagan. Pop and reggae singer Apache Indian has teamed up for Devi Sri Prasad to sing a song in this film, which is the first time Apache Indian has sung a Telugu song in his career. The audio launch took place on 29 April 2013 at Shilpakala Vedika in Hyderabad.[15]

Track-List
No.TitleLyricsArtist(s)Length
1."Run Run"Ramajogayya SastryApache Indian, Sharmila, Benny Dayal5:03
2."Shankarabharanamto"Devi Sri PrasadMano, Suchith Suresan, Ranina Reddy4:25
3."Violin Song"Viswa, David SimonDavid, Anitha4:24
4."Ganapati Bappa"Bhaskarabhatla Ravi KumarSuraj Jagan3:29
5."Top Lechipoddi"Bhaskarabhatla Ravi KumarSagar, Geetha Madhuri4:18
6."Run Run (Remix)"Ramajogayya SastryApache Indian, Devi Sri Prasad, Sharmila4:00
Total length:25:43

Reception

The audio got positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."[16] Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"[17]

Release

The film's overseas rights are owned by Blue Sky for approximately ₹30 million (US$360,000)[1] It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board.[18] The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013.[19]

Home media

The Blu-ray disc was released on 8 October 2013 through Sri Balaji video.

Reception

Jeevi of idlebrain.com gave a rating of 3 on scale of 5 and opined that first half is entertaining. "It's a stylish film though emotions didn't work."[20] Mahesh S Koneru of 123telugu.com gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. Slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."[21] Girija Narayan of Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy."[22] Sasidhar AS of The Times of India gave a review stating "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half."[23] APHerald.com gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh."[24] SuperGoodMovies gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely it is a worthy watch."[25]

Release

India

The film had a good start in A, B and C Centres in its first weekend. The film collected ₹195 million (US$2.3 million) on its opening day at worldwide circuits which is a record for Allu Arjun.[26] It showed improvement irrespective of mixed reviews, ending up with a collection of ₹270 million (US$3.2 million) in 3 Days at the Indian box office.[27] The movie collected a total of ₹ 450 million at the box office at the end of its opening week.[28] The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres.[29] The film completed 50 Days in 19 Direct Centers on 19 July 2013.[30] In Nizam Area Iddaramyilatho collected a Share of ₹125 million (US$1.5 million) in 70 Days.[31]

Overseas

The movie collected a total of 9174,000 in just 3 days of release.[32] At its opening weekend, the movie collected a total of 17.1 million at the USA Box office.[33] Iddaramyilatho was a good grosser at overseas. It collected $1 million in its full run. Iddaramyilatho earned ₹ 13 million through premier shows in the U.S. even before its release.[31] Despite of mixed reviews movie collected total world wide 31 crores.

References

  1. ^ a b "Iddarammayilatho gets fancy offer for overseas rights". 123telugu.com. Retrieved 25 April 2013.
  2. ^ "Producer Bandla Ganesh announces the release date of his Iddarammayilatho". Retrieved 6 December 2013.
  3. ^ "Telugu cinema industry loses 300 crores in 2013". The Times of India. 8 December 2013.
  4. ^ "Allu Arjun to romance Amala Paul". Times of India. 12 September 2012. Retrieved 12 September 2012.
  5. ^ "Archived copy". Archived from the original on 10 May 2013. Retrieved 10 May 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^ "Richa bags role opposite Allu Arjun". Times of India. 19 October 2012. Archived from the original on 3 January 2013. Retrieved 19 October 2012.
  7. ^ "Heroine replaced in Bunny – Puri film". November 2012. Retrieved 1 November 2012.
  8. ^ "Catherine opposite Allu Arjun in Puri film". Sify. Retrieved 7 November 2012.
  9. ^ "Bunny insists on DSP". 123telugu.com. 20 August 2012. Retrieved 25 January 2017.
  10. ^ "Archived copy". Archived from the original on 18 October 2012. Retrieved 20 October 2012.{{cite web}}: CS1 maint: archived copy as title (link)
  11. ^ "'Iddarammayilatho First look details". tollywoodandhra.in. Retrieved 4 March 2013.
  12. ^ "'Iddarammayilatho Special page". tollywoodandhra.in. Retrieved 3 April 2013.
  13. ^ "Puri Jagan leaving out film completely". 123telugu.com. 4 December 2012. Retrieved 6 December 2013.
  14. ^ "Iddarammayilatho HD theatrical trailer". idlebrain.com. 9 April 2013. Retrieved 9 April 2013.
  15. ^ "Apache Indian sings for Iddarammayilatho". 123telugu.com. 27 April 2013. Retrieved 27 April 2013.
  16. ^ "Iddarammayilatho Music Review, Rating". apHerald.com. Retrieved 28 April 2013.
  17. ^ "First on Net: Iddarammayilatho Audio Review". Cineoutlook.com. Retrieved 28 April 2013.
  18. ^ "Iddarammayilatho censored with U/A certificate". The Times of India. 24 May 2013. Retrieved 24 May 2013.
  19. ^ "Iddarammayilatho 175+ Screens in Overseas". Idlebrain.com. Retrieved 28 May 2013.
  20. ^ "jeevi review for Iddarammayilatho". idlebrain.com. Retrieved 31 May 2013.
  21. ^ "Exclusive 1st on Net Review : Iddarammayilatho – Puri's stylish offering". 123telugu.com. Retrieved 31 May 2013.
  22. ^ "Iddarammayilatho - Movie Review". Oneindia Entertainment. Retrieved 31 May 2013.
  23. ^ "Iddarammayilatho Telugu movie review highlights". The Times of India. Retrieved 31 May 2013.
  24. ^ "Iddarammayilatho Movie Review, Rating". APHerald.com. Retrieved 31 May 2013.
  25. ^ "Iddarammayilatho Movie Review". SuperGoodMovies. Archived from the original on 7 June 2013. Retrieved 31 May 2013.
  26. ^ "'Iddarammayilatho' collects Rs. 19.5 crore on release day in Andhra". New Indian Express. Retrieved 2 June 2013.
  27. ^ "Iddarammayilatho, first weekend (3 days) Box Office collection". Oneindia Entertainment. Retrieved 3 June 2013.
  28. ^ "Iddarammayilatho first week collections". The Times of India. Retrieved 7 June 2013.
  29. ^ "Iddarammayilatho collections remain steady". 123telugu.com. Retrieved 11 June 2013.
  30. ^ "Iddarammayilatho 50 Days Centers List". Cineoutlook.com. Retrieved 19 July 2013.
  31. ^ a b "Iddarammayilatho starring Allu Arjun joins 50 crore club 1st week".
  32. ^ "'Iddarammayilatho' Box Office Collection: Allu Arjun Film Earns ₹97.14 Lakh in 2 Days Overseas". IBTimes. Retrieved 2 June 2013.
  33. ^ "'Iddarammayilatho' Overseas Box Office Collection: Allu Arjun Film Collects ₹1.71 Crore in Opening Weekend". IBTimes. Retrieved 4 June 2013.
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