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Voodoo (company)

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For the luxury personal computer brand, see VoodooPC. For the amplifier design company, see Voodoo Amplification.

Voodoo SAS
Company typePrivate
IndustryVideo games
Founded2013; 11 years ago (2013)
Founders
  • Alexandre Yazdi
  • Laurent Ritter
Headquarters
Paris
,
France
Area served
Worldwide
Key people
  • Alexandre Yazdi (CEO)
  • Gabriel Rivaud (VP, games)
ProductsHole.io
OwnerAlexandre Yazdi and Laurent Ritter (majority stake)
Number of employees
60 (2018)
Websitevoodoo.io

Voodoo SAS (also referred to as Voodoo.io) is a French video game developer and publisher based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter, and focuses on free-to-play "hyper-casual games" for Android and iOS. As of December 2019, games released by Voodoo were collectively downloaded 2.6 billion times.

History

Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter.[1] The two founders, who were friends from high school, had previously founded mobile application services company Studio Cadet in 2012, with the intent to become a publisher later.[2] Yazdi serves as chief executive officer for Voodoo, while Gabriel Rivaud is the vice-president of games.[3] According to Rivaud, the company was in turmoil for its first four years in operation and opted to change its business strategy thereafter.[3] Using data it gathered from its previous games, it designed its newer games to attract more players.[3]

Through 2017, Voodoo quadrupled in staff count, reaching 80 employees, and expected to grow to 150 people by the end of 2018.[1] In May 2018, American banking company Goldman Sachs, through its West Street Capital Partners VII fund, invested US$200 million in Voodoo.[1] It was the largest fundraising in the French technology sector since 2015.[1] Yazdi and Ritter retained control of the company.[1] At the time, Voodoo had, asides from its Paris headquarters, offices in Montpellier and Strasbourg.[1] A development studio in Berlin, Germany, was established in December 2018, headed by general manager Alexander Willink.[4] The studio started out with roughly ten people, looking to eventually expand to 40 employees.[4] The Berlin studio later hired key employees from developers Blizzard Entertainment, King, and Mamau.[5] A publishing office in Istanbul, Turkey, was announced in August 2019 and is headed by publishing director Corentin Selz.[6] This continued with the opening of a Montreal development studio in November 2019, led by Mehdi El Moussali, a former producer for Gameloft.[7] Voodoo also acquired Shoreditch-based developer Gumbug in December that year.[8]

In July 2020, Tencent was looking to acquire a minority stake in Voodoo, which at the time was still majority-owned by Yazdi and Ritter.[9]

Games

Games published by Voodoo were downloaded a total of 2 billion times by April 2019.[10] In December 2019, Voodoo games had 2.6 billion downloads, 300 million monthly active users, and 1 billion individual players.[8]

Games released by Voodoo include Helix Jump, Baseball Boy, Snake vs Block, Hole.io, Aquapark.io, and Purple Diver.[8] The majority of its games are free-to-play "hyper-casual games" developed for the Android and iOS smartphone operating systems.[11] Voodoo announced in November 2019 that it intended to move past hyper-casual games with the opening of its Montreal studio.[7]

Criticism

Voodoo has been criticised for producing games that copied game concepts of indie games. Such games include Infinite Golf (copied from Desert Golfing), Twisty Road (from Impossible Road), The Fish Master (from Ridiculous Fishing), Flappy Dunk! (from Flappy Bird), Rolly Vortex (from Rolling Sky), The Cube (from Curiosity: What's Inside the Cube?), and Hole.io (from Donut County).[12][13][14] In the case of Hole.io, the game copied the core gameplay mechanic of Donut County, in which the player controls a hole in the ground to consume objects within the environment, progressively growing larger to be able to consume larger objects.[12][15] Ben Esposito had been working on Donut County for more than five years when Hole.io released in mid-2018, prior to Donut County's own release.[14][16] In a response to an inquiry from Variety, Voodoo stated that Hole.io was not a clone of Donut County, although both were in the same sub-genre of games.[14]

Accolades

  • Best Publisher (nominated) – Mobile Games Awards 2018[17]
  • Best Publisher – Mobile Games Awards 2019[18]
  • #20 on Pocket Gamer.biz's "Top 50 Mobile Game Developers of 2018"[19]
  • #5 on Pocket Gamer.biz's "Top 50 Mobile Game Makers of 2019"[20]

References

  1. ^ a b c d e f Dèbes, Florian (28 May 2018). "Levée de fonds record pour la PME française du jeu vidéo Voodoo" [Record raising of funds for the French SME Voodoo video game]. Les Echos Start (in French). Archived from the original on 28 August 2019. Retrieved 28 August 2019.
  2. ^ Colas des Francs, Ophélie (3 September 2014). "Quiz Run lève 280.000€ en crowdequity" [Quiz Run raises 280,000 € in crowdequity]. Les Echos Entrepreneurs (in French). Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  3. ^ a b c Takahashi, Dean (29 May 2018). "Voodoo raises estimated $200 million from Goldman Sachs for mobile games". VentureBeat. Archived from the original on 20 August 2019. Retrieved 28 August 2019.
  4. ^ a b Valentine, Rebekah (12 December 2018). "The search for creativity at Voodoo's new Berlin studio". GamesIndustry.biz. Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  5. ^ Forde, Matthew (2 July 2019). "Voodoo brings on Blizzard, King and Mamau hires for Berlin studio". Pocket Gamer.biz. Archived from the original on 3 July 2019. Retrieved 28 August 2019.
  6. ^ Forde, Matthew (1 August 2019). "Interview: Hyper-casual specialist Voodoo opens new Istanbul studio". Pocket Gamer.biz. Archived from the original on 5 August 2019. Retrieved 28 August 2019.
  7. ^ a b Batchelor, James (13 November 2019). "Voodoo opens Montreal studio as it expands beyond hypercasual games". GamesIndustry.biz.
  8. ^ a b c Takahashi, Dean (11 December 2019). "Voodoo acquires mobile game studio Gumbug in London as it exploits hypercasual growth". VentureBeat.
  9. ^ Betz, Brandy (14 July 2020). "Tencent eyes stake in game developer Voodoo – Bloomberg". Seeking Alpha.
  10. ^ Chapple, Craig (9 April 2019). "Voodoo racks up two billion mobile game downloads". Pocket Gamer.biz. Archived from the original on 16 April 2019. Retrieved 28 August 2019.
  11. ^ McAloon, Alissa (29 May 2018). "Mobile dev Voodoo secures an estimated $200M investment from Goldman Sachs". Gamasutra. Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  12. ^ a b D'Anastasio, Cecilia (25 June 2018). "Indie Games Are Getting Cloned Before They're Even Out". Kotaku. Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  13. ^ Valentine, Rebekah (26 June 2018). "Donut County developer speaks out on frustration of app store clones". GamesIndustry.biz. Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  14. ^ a b c Futter, Michael (6 July 2018). "Goldman Sachs-Backed Cloner Uses War Chest, Ad Buys to Overshadow Original Games". Variety. Archived from the original on 16 July 2019. Retrieved 28 August 2019.
  15. ^ Radulovic, Petrana (6 July 2018). "Donut County lookalike is number one on the App Store". Polygon. Archived from the original on 26 August 2019. Retrieved 28 August 2019.
  16. ^ Conditt, Jessica (11 July 2018). "Mobile-gaming titans keep ripping off indies". Engadget. Archived from the original on 9 September 2018. Retrieved 28 August 2019.
  17. ^ "The winners of 2018". Mobile Games Awards. 23 January 2019.
  18. ^ "The winners of 2019". Mobile Games Awards. 24 January 2019.
  19. ^ "Top 50 Mobile Game Developers of 2018". Pocket Gamer.biz. 21 August 2018.
  20. ^ "The Top 50 Mobile Game Makers of 2019". Pocket Gamer.biz. 1 October 2019.
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