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More & More (Twice song)

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"More & More"
Single by Twice
from the EP More & More
Language
  • Korean
  • English
ReleasedJune 1, 2020
Genre
Length3:18
Label
Composer(s)
Lyricist(s)
Producer(s)MNEK
Twice singles chronology
"Fake & True"
(2019) 		"More & More"
(2020) 		"Fanfare"
(2020)
Music video
"More & More" on YouTube

"More & More" (stylized in all caps, MORE & MORE) is a song recorded by South Korean girl group Twice. It was released on June 1, 2020 by JYP Entertainment as the lead single of the group's ninth extended play of the same name.[1][2][3] The song was written by Park Jin-young (J. Y. Park) and BIBI, while composed by Zara Larsson, Julia Michaels, Justin Tranter and Uzoechi Emenike. Musically, "More & More" was described as a tropical house song featuring an instrumental chorus. The lyrics detail the emotions that intensifies in a romantic relationship

Upon release, "More & More" received generally positive reviews from music critics, who praised its production and musical direction. Commercially, the song debuted at number four on the Gaon Digital Chart and at number three on the Billboard Japan Hot 100 chart. The track also charted at number two on the US World Digital Song Sales chart.

An accompanying Garden of Eden-themed music video for the song was released in conjunction with the release of the song and features the group dancing in a colourful forest. The video went viral on YouTube amassing 14.7 million views in 15 hours. Twice promoted the song with televised live performances on various South Korean music programs including M! Countdown, Music Bank and Inkigayo.

Background and release

On April 28, 2020, Twice revealed the title and release date of the song during a press conference.[1][2] A music video trailer for the song was released on May 24, followed by a teaser on May 26 at midnight. The clips depict the group in fairy-themed outfits inside a forest performing the track's "intro" choreography.[4][5] "More & More" was released for streaming and digital download on June 1, 2020, by JYP Entertainment as the lead single of the group's ninth extended play of the same name.[6][7][8] The song has lyrics written by Park Jin-young (J. Y. Park) and BIBI and music composed by Zara Larsson, Julia Michaels, Justin Tranter, Uzoechi Emenike.[7] It was arranged by Park Jin-young and MNEK, the latter also handling production.[9] It was mixed by Lee Tae-seop and mastered by Kwon Nam-woo.[7]

Back & Forth

In July of 2020, the original English song Demo was leaked on the internet under the name of Back & Forth, singed by Zara Larsson (writer of More & More). Originally leaked in YouTube, due to the copyright problems the community was forced to upload the song to SoundCloud, where a lot of creators had reposted the song with more than 16.6K reproductions.

Composition

"More & More" has been described as a rhythmic, summery midtempo tropical house song.[6][10] It incorporates an EDM-heavy and synth-pop instrumental chorus, and a dubstep-influenced dance-break music at its bridge.[10][11] Based on characteristic "seasonal sounds," the song opens with "velvety vocals" that shifts towards a synth-based refrain.[6] In terms of musical notation, the song is composed in the key of F major at a moderate tempo of 107 beats per minute. It runs for three minutes and nineteen seconds.[12] The lyrics revolve around the intensifying longing and desire that a person in love endures.[6]

Reception

Kim Do-heon of IZM praised the song's production, melody and sound writing, "Tropical House song 'More & More', which has a neat and calm sound structure, has been polished neatly and well, removing a considerable number of lively adrenaline and busy sound samples and putting in as much sound as necessary."[13] Reviewing for Time, Kat Moon complimented the song's musical direction and dual concept, while also appreciating the group's vocals on the hook of the track.[10]

Upon release, "More & More" topped the real-time charts of major Korean music platforms including Melon, Bugs, Genie, Soribada and Naver Music.[14][15] The track debuted at number four on the Gaon Digital Chart for the chart issue dated June 6, 2020.[16] The song topped the component Download Chart while peaking at number five on the Streaming Chart.[17][18] Additionally, the song charted at number two on the US Billboard World Digital Song Sales chart and at number three on the Billboard Japan Hot 100 chart.[19][20]

Promotion

The Garden of Eden depicted in green with several exotic animals.
The music video was inspired by the Garden of Eden.

An accompanying music video for "More & More" was uploaded to JYP's official YouTube channel on June 1, 2020.[21][6] Upon release, the video went viral, garnering 14.7 million views in only 15 hours.[14] Filmed in Jeju Island, the video is choreography-heavy and inspired by the Garden of Eden.[10][22] The opening scene depicts the group in the backdrop of a paradise-like forest surrounded by "bright neon foliage", butterflies, and animals.[11] The clip is interspersed with scenes where the group is seen dancing, and reaching for apples or preparing to take a bite.[10] Having a "bohemian" and summer festival-like vibe, it also features the members dancing on a platform on a lake.[11] Besides the cheerful and vibrant atmosphere, the visual also includes shots of a serpent wrapped around a tree, a black cat, and tarantulas.[10]

A few hours after the album's release, the group's first performance of "More & More" was broadcast live through Naver's V Live app and YouTube.[23] The group promoted the song on various South Korean music programs starting with Mnet's M! Countdown on June 4, 2020.[24] This was followed by performances on KBS's Music Bank and SBS's Inkigayo.[25][26] In their second week of promotion, Twice received their first music show trophy for "More & More" on MBC Music's Show Champion.[27] The group appeared as guests on June 7 episode of the variety show Running Man.[28]

Accolades

Music program awards
Program Date Ref.
Show Champion (MBC Music) June 10, 2020 [29]
June 17, 2020 [30]
M Countdown (Mnet) June 11, 2020 [31]
Music Bank (KBS) June 12, 2020 [32]
June 19, 2020 [33]
Show! Music Core (MBC) June 13, 2020 [34]
June 20, 2020 [35]
Inkigayo (SBS) June 14, 2020 [36]
June 21, 2020 [37]

Credits and personnel

Credits adapted from Tidal[7] and Melon.[9]

  • Twice - lead vocals
  • J. Y. Park - lyricist, vocal producer
  • Uzoechi Emenike - composer, producer
  • Zara Larsson - backing vocals, composer
  • Julia Michaels - composer
  • Justin Tranter - composer
  • BIBI - lyricist
  • Brayton Bowman - backing vocals
  • Sophia Pae - backing vocals
  • Lee Hae- sol - vocal arrangement
  • Lee Tae-seop - mixing
  • Kwon Nam-woo - mastering engineer
  • Choi Hye-jin - digital editing, recording engineer
  • Um Se-hee - digital editing, recording engineer
  • Lee Sang-yeop - digital editing, recording engineer

Charts

Chart performance for "More & More"
Chart (2020) Peak
position
Japan (Japan Hot 100)[19] 3
Japan Combined Weekly Singles (Oricon)[38] 5
Malaysia (RIM)[39] 2
New Zealand Hot Singles (RMNZ)[40] 12
Philippines (Philippine Hot 100)[41] 2
Singapore (RIAS)[42] 1
South Korea (Gaon)[16] 4
South Korea (K-pop Hot 100)[43] 2
US World Digital Song Sales (Billboard)[20] 2

See also

References

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  2. ^ a b "트와이스, 6월 1일 '모어 앤 모어'로 컴백…팬들 위해 직접 스포". Naver (in Korean). Archived from the original on June 4, 2020. Retrieved April 28, 2020.
  3. ^ Jang, Jin-Ri (April 20, 2020). "[단독] 'K팝 원톱 걸그룹' 트와이스, 6월 컴백...13연속 히트 노린다" [[Exclusive] 'K-Pop One-Top Girl Group' TWICE, Comeback in June... Aim for 13 consecutive hits]. Naver. Archived from the original on April 20, 2020. Retrieved April 20, 2020.
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