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Murray's Cheese

Coordinates: 40°43′52″N 74°00′11″W / 40.7310376°N 74.0031512°W / 40.7310376; -74.0031512
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40°43′52″N 74°00′11″W / 40.7310376°N 74.0031512°W / 40.7310376; -74.0031512

Murray's Cheese
Company typePrivate
IndustryFood
Founded1940 (84 years ago) (1940) in Greenwich Village, Manhattan
FounderMurray Greenberg
FateAcquired
HeadquartersGreenwich Village, ,
Number of locations
350+ (2017)
ServicesArtisanal cheese and specialty foods retailer and wholesaler
OwnerKroger Company

Murray’s Cheese is an artisanal cheese and specialty foods retailer and wholesaler based in Greenwich Village in New York City.[1][2] Founded in Greenwich Village in 1940 as an egg and dairy wholesaler,[3] the company later expanded, and in 2012 opened a restaurant in Manhattan named Murray’s Cheese Bar.[4] As of 2017 there are more than 350 locations,[5] and in February 2017 the franchise was acquired by the Kroger Company.[6]

History

The store was founded by Murray Greenberg in Greenwich Village in 1940 as an egg and dairy wholesaler.[5] Louis Tudda later took over as the store's owner until 1991, when the store was purchased by Robert Kaufelt,[7] who published the 2006 book The Murray's Cheese Handbook.[8] Murray's formed a partnership with the Kroger Company in 2007 to place branded shops selling cheese and other foods in select Kroger supermarkets in the United States.[9] Murray's was voted the "Best Cheese Shop in New York" by Time Out New York in 2007.[10]

After a second location was opened in New York’s Grand Central Market in Grand Central Terminal in 2002, in 2008 a charcuterie named Murray’s Real Salami opened, also in Grand Central Market.[8][11] In 2010 the two Grand Central Market locations merged to become a second flagship store.[12] After 2010, Murray's has since expanded to include a 48-seat cheese-centered wine bar and restaurant (also located in Greenwich Village)[13] named Murray’s Cheese Bar, opened in 2012.[4]

There were over 140 stores as of 2014.[9] As of 2017 there are more than 350 locations.[5] On February 7, 2017, it was announced that Kroger Company had purchased Murray's Cheese.[6]

Products and menu

Camembert fermier product of France

The store ages cheese in a state-of-the-art caves facility in their warehouse in Long Island City.[14] The company has a line of Cave Master exclusive cheese, which is aged in its caves. In 2016, Murray's launched a new Cave Master variation titled Annelies, made in cooperation with Swiss cheese maker Walter Räss. In April 2017, Murray's Cheese introduced a new exclusive cheddar, Ezra, to its Cave Master line. It was the first "cheese created from initial concept into R&D by Murray’s, made by Murray’s, and then aged in Murray’s Cheese caves." The Ezra cheese was developed in collaboration with Cornell University and Old Chatham Creamery in New York.[15] The store sells Danish cheeses such as Havarti and Tilsit cheese, and in April 2017, it added a collection of artisanal organic Danish cheeses. The company imported a dozen types, including Danish White Cheese, Vita Mundo, Flora Mundo, Versterhavsost, and Trelleborg.[16]

Classes

In July 2017, the company launched its Game of Tommes class, which has a cheeseboard inspired by Game of Thrones.[17]

See also

References

  1. ^ Wharton, Rachel. "Murray's Cheese (article)". Edible Manhattan. Retrieved 16 October 2014.
  2. ^ Florence, Fabricant. "Food Stuff; Why Did the Cheese Shop Cross the Road?". The New York Times. Retrieved 16 October 2014.
  3. ^ Pride, William (2011). Business. Cengage Learning. p. 161. ISBN 053847808X. Retrieved 16 October 2014.
  4. ^ a b Morabito, Greg. "Murray's Cheese Bar, Now Open in the West Village". New York Eater. Retrieved 16 October 2014.
  5. ^ a b Morris, Keiko; Haddon, Heather (February 7, 2017), Kroger Co. Gobbles Up Murray’s Cheese, New York City: The Wall Street Journal, retrieved 8 February 2017
  6. ^ Zarin, Cynthia. "Big Cheese". New Yorker. Retrieved 16 October 2014.
  7. ^ a b Fabricant, Florence. "Food Stuff; Murray's North Meets Metro-North". New York Times. Retrieved 16 October 2014.
  8. ^ a b Pride, William (2013). Marketing 2014. Cengage Learning. p. 660. ISBN 1133939252. Retrieved 16 October 2014.
  9. ^ Time Out New York, April 12–18, 2007; Issue 602
  10. ^ Fabricant, Florence. "Cured Meats, and Lots of Them". New York Times. Retrieved 16 October 2014.
  11. ^ Fabricant, Florence. "Off the Menu". New York Times. Retrieved 16 October 2014.
  12. ^ Jasmine Greene. "Best Mac and Cheese Places in NYC". Forkit.com. Retrieved 15 July 2016.
  13. ^ Gordinier, Jeff. "Cheese: A Coming-of-Age Story". New York Times. Retrieved 16 October 2014.
  14. ^ "urray's Cheese Introduces Exclusive Cheddar". The Gourmet Retailer. April 25, 2017. Retrieved May 19, 2017.
  15. ^ Burner, Front (April 24, 2017). "New Danish Cheeses Make Their American Debut". The New York Times. New York City, United States. Retrieved May 19, 2017.
  16. ^ "11 medieval activities for Game of Thrones fans in NYC". TimeOut. July 14, 2017. Retrieved July 30, 2017.