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Yotam Solomon

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Yotam Solomon
Solomon at the Nivea For Men Mansion for the 68th Annual Golden Globes
Born (1987-03-28) March 28, 1987 (age 37)
Israel
EducationFIDM
OccupationFashion designer
LabelYOTAM SOLOMON
Websiteyotamsolomon.com

Yotam Solomon (born March 28, 1987) is a Los Angeles-based, Israeli-born fashion designer.

Biography

Personal life

Solomon's grandparents migrated from Austria and Hungary to Israel after the Holocaust. A son of Israeli-born parents, Yotam grew up in Israel and attended art school through his teen years. A viola prodigy since he was young, Solomon moved to Los Angeles in 2003. He attended Beverly Hills High School and graduated from Santa Susana High School, where he received the National Orchestra Award in 2005. After Santa Susana High School, Yotam attended FIDM for Fashion Design and graduated with honors. After graduation, Solomon acquired a pattern-making position for a men's label. This job opportunity inspired him to start his own label, presenting his first Spring-Summer 2008 Ready to Wear and Footwear Collection during LA Fashion Week, October 2007. Since, Yotam has showcased successful collections in LA and New York fashion weeks.

As a supporter of the arts, Yotam explained his thoughts about the art world from a fashion perspective. In March 2010, Yotam had an interview with KiptonArt where he talked about how whatever artists are doing affects designers and whatever designers are doing affects artists, as designers and artists draw inspiration from one another.[1]

Career

Yotam Solomon started his eponymous label in July 2007. In Fall 2010, Yotam Solomon launched a diffusion footwear line titled YOTAM SOLOMON II, which was announced by Women's Wear Daily.[2]

During the first night of NY Fashion's Night Out 2009, Yotam Solomon was selected for a presentation hosted by Tribeca. Design Within Reach collaborated with Yotam and Preston Lee, from Bravo's Top Design to celebrate "fashion and interior design".[3] In the same year he was named "L.A.'s Top Young Designer" by AOL's Stylelist.[4]

Yotam Solomon presented his Fall 2010 collection, titled Native American Collection at a private event in the Hollywood Hills in March 2010.[5][6]

In May 2010 Yotam became a spokesperson for LG Electronics, teaming up with Victoria Beckham and Eva Longoria, who represented two different phones.[7] He was chosen by Beckham to create a capsule collection inspired by the LG Lotus Elite, and appeared with her in the commercial that aired on MTV. In September 2010 Yotam created a collection inspired by the BP oil spill in the Gulf of Mexico in order to raise awareness and funds. Receiving accolades from the media and fashion industry, Yotam was said to be "cleaning it up" by Refinery29.[8]

Yotam was approached by Dasani (Coca-Cola) to create a collection inspired by their plant-inspired bottle for Dasani, which was designed to use less petroleum in manufacture. Yotam's collection featured handmade dresses made of live plants and florals. They were presented by Matthew Morrison on Earth Day 2011. The designs were unveiled during a live fashion show at The Grove in Los Angeles, CA.

In March 2012 Yotam took part in BREATHE LA's Attire to Inspire fashion fundraiser at the L.A. Live Conga Room. He showcased his luxury brand designs along with a custom-designed dress intended to encapsulate the spirit of BREATHE LA's mission for clean air and healthy lungs in Los Angeles County. Its sky-blue fabric was intended to change color when exposed to heat, reflecting the environmental impact of climate change.[9]

Company

Yotam Solomon is focused on the environmentally friendly avant-garde lifestyle, producing ready-to-wear, footwear and fashion accessories using natural materials. The brand's motto is 'Slip into the extraordinary', and its priorities are to inspire, empower and encourage people to show awareness of social and ecological issues while maintaining a healthy lifestyle and personal comfort. British Vogue [10] wrote: "Although not simple nor classic, Solomon's first real design collection reminds audiences that showmanship and high-fashion are in fact still intact in California."

Yotam Solomon's clients include Madonna, Katy Perry, Sandra Bullock, Kim Kardashian, Nikki Reed, Monet Mazur, Vanessa Williams, Christian Serratos, Kylie Bisutti, Izabella Miko, Alysia Reiner, Stacy Keibler, Karina Smirnoff, Cameron Silver, and Olympic swimmer Natalie Coughlin, who he dressed for the premiere of Dancing With the Stars.[11] Solomon's designs also featured in a challenge of America's Next Top Model, Cycle 13, with Jay Manuel.

References

  1. ^ Agnès-Capone, D. Mitri (March 4, 2010). "ART TALK with Fashion Designer Yotam Solomon". KiptonART. Retrieved June 10, 2013.
  2. ^ FN Staff (February 1, 2010). "Women's Buzz: G by Guess, Rough Justice & More". Women's Wear Daily. Retrieved June 10, 2013.
  3. ^ "Design Notes: the DWR Newsletter". dwr.com. September 14, 2009. Archived from the original on March 7, 2012. Retrieved June 10, 2013.
  4. ^ http://www.stylelist.com/2009/02/16/yotam-solomon-interview-with-las-top-young-designer/
  5. ^ Green, Emily (March 26, 2010). "Yotam Solomon Does Fashion Week, L.A. Style". GuestofaGuest.com.
  6. ^ "HollyWire Fall 2010 Presentation".
  7. ^ "MarketWatch.com". MarketWatch.com. Retrieved June 10, 2013.
  8. ^ 'Clean Up with Yotam Solomon's New "Oil Spill" Collection',
  9. ^ "Attire to Inspire 2012 in Review | Promoting Clean Air and Healthy Lungs". Breathela.org. March 22, 2012. Archived from the original on September 4, 2012. Retrieved June 10, 2013.
  10. ^ Deutsch Hall, Davida (March 10, 2008). "Yotam Solomon Autumn-Winter 2008–09 Ready to Wear". British Vogue. Retrieved June 10, 2013.
  11. ^ http://lamag.com/article.aspx?id=23726
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