Aaron Sigmond

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Aaron Sigmond
Aaron Sigmond Profile.jpg
OccupationAuthor, editor, publisher

Aaron Sigmond is an American author, editor and publisher with a focus on luxury heritage brands.

Magazine and publishing career[edit]

Sigmond moved from Los Angeles to New York City to pursue a career in magazine publishing.[1] He created and launched the cigar lifestyle periodical Smoke magazine.[2] Along the way he became a recognized authority on cigars,[3][4] wine and spirits.[5] Sigmond worked his way up to become Group Publisher of Profile Pursuit,[6] focusing on custom publishing for clients such as Crunch Fitness[7] and publisher of Radar.[8] Among his other work in custom media was Trump Magazine, a glossy published with Donald Trump.[9] Sigmond was most recently Editor-in-Chief of Mechanics of Style, a custom digital men’s luxury lifestyle journal for Girard-Perregaux.[10] Sigmond also served as the Group Luxury Editor for DoubleDown Media[11] and was the launch publisher of Radar magazine.[12]

Sigmond unsuccessfully attempted to launch a glossy magazine based on the Suicide Girls.[13]

Writing career[edit]

Sigmond at the launch of the Playboy: Book of Cigars in 2010.

Sigmond has written for publications including Robb Report, Worth, The Big Stage from the NYSE. He also served as contributing editor or senior contributing editor for Playboy,[14] for which he wrote Playboy: The Book of Cigars with Nick Kolakowski.[15] Sigmond is also a noted timepiece writer, having written for both Revolution[16] and aBlogToWatch. He has published two related books: The New Face of Tradition: Young Watch Masters of Girard-Perregaux & The Art of Making Time[17] and the forthcoming Drive Time: Watches Inspired by Automobiles, Motorcycles and Racing (Rizzoli, 2016), with a foreword by car and watch collector Jay Leno.[18]


Sigmond presenting his book The Adventures of Zach & Zoey with illustrator Patrick Regout in 2014 at the Bologna Children's Book Fair.
  • Stucklin, Mark (1998). The Cigar Handbook: A Buyer's Guide to the World's Finest Cigars. Barnes & Noble Books. ASIN B002B3HOQM. (Foreword)
  • Playboy: The Book of Cigars. Skyhorse Publishing. 2010. ISBN 978-1616080235.
  • Graycliff: 300 Years of Grand Bahamian Luxury. Mad Dash Press. 2011. ISBN 978-0615473819.
  • Adams, Ariel (2014). The World’s Most Expensive Watches. Antique Collectors Club. ISBN 978-1851497546. (Foreword)
  • The New Face of Tradition: Young Watch Masters of Girard-Perregaux & The Art of Making Time (PDF). Girard-Perregaux/Sowind S.A. 2014.
  • Drive Time: Watches Inspired by Automobiles, Motorcycles and Racing. Rizzoli International. 2016. (Forthcoming. Foreword by Jay Leno.)


  1. ^ "Sun, Beach and Sand -- I Think I'd Rather Be Back in the Office". The Wall Street Journal. July 30, 2003.
  2. ^ "Jungle Rumbles with Staff Exits". New York Post. March 5, 2003.
  3. ^ "My Most Memorable Cigars". UK Cigar Scene. May 2015. p. 31.
  4. ^ "Cuban Cigars: Why Obama's New Policy Won't Mean a New Flood of Cohibas from Havana". Bloomberg News. December 17, 2014.
  5. ^ "Brown-Forman Combats Bourbon Shortage". NYSE Big Stage. October 15, 2013. Archived from the original on March 5, 2016.
  6. ^ "Comings & Goings". Advertising Age. February 4, 2002.
  7. ^ "It's Crunch Time for a New Magazine With a Broad Spin". Los Angeles Times. January 23, 2002.
  8. ^ "Start-up: Industry eyes are on launch of indie 'Radar'". Advertising Age. January 27, 2003.
  9. ^ Bult, Laura (February 11, 2016). "The Donald's failed shot at media glory: Even the blowhard billionaire couldn't keep Trump Magazine afloat". New York Daily News. Retrieved April 12, 2017.
  10. ^ "An Intro To Girard-Perregaux's Mechanics Of Style Web Magazine". aBlogtoWatch. February 24, 2013.
  11. ^ "Aaron Sigmond rises to group luxury editor at Doubledown Media". Media Life. August 13, 2008.
  12. ^ "The Rise and Fall and Rise and Fall and—maybe—Rise of Radar". The New York Review of Magazines. Spring–Summer 2006.
  13. ^ "Publishing Suicide". Esquire. March 9, 2007.
  14. ^ "Cuba Libre". Playboy. January–February 2010.
  15. ^ "Playboy The Book of Cigars". Skyhorse Publishing.[permanent dead link]
  16. ^ "Fast Times: The History of Ferrari Watches". Revolution. Winter 2012–2013.
  17. ^ The New Face of Tradition: Young Watch Masters of Girard-Perregaux & The Art of Making Time (PDF). Girard-Perregaux/Sowind S.A. 2014.
  18. ^ "Concept Watches: Look, Don't Touch". The New York Times. March 19, 2015.