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Argentonia S.R.L.
FormerlyArgentonia S.R.L. (2007–2010)
Company typeLLC
Industry
FoundedMay 10, 2007; 17 years ago (2007-05-10) in Ciudad Autónoma de Buenos Aires, Argentina.
Founders
HeadquartersCiudad Autónoma de Buenos Aires,
Argentina
Area served
Latinoamérica y España
Websiteargentonia.com.ar
Footnotes / references
[1]

Argentonia S.R.L.,[2] (Argentonia), was a limited liability company to commercialize immersion (virtual reality) products in Argentina.[3] It was founded in October 2007 by Leonardo Penotti and three partners while he was a student at Universidad Tecnológica Nacional in Rosario, Argentina.[4][5]

History

[edit]

Its commercial office was based in the city of Buenos Aires, where it was designated by the business registry of the Autonomous City of Buenos Aires with a new category of company in the country, virtual world development.[6] It had four founding partners and more than 10 employees among its permanent staff and external consultants.[7]

Then-CEO, and former founder of Argentonia Leonardo Penotti with cofounders (left to right) in Buenos Aires.
The official merchandising of Argentonia.
Jorge Lanata hosting the immersive radio event.

The Rosario engineer Leonardo Penotti was the only partner outside the city of Buenos Aires.[8][9]

In 2007, it obtained the partnership in the Spanish-language users registry in Argentina of the immersive platform Second Life, owned by Linden Lab.[10]

The company began using the open-source server platform for hosting virtual worlds and metaverses OpenSimulator in its commercial developments in 2008, hosting it on its own virtual dedicated server.[11]

In the active period of the company, its founders give talks, interviews, workshops and exhibitions in institutions on Elearning, immersive education, virtual technology in marketing, gamification, among other topics throughout Argentina, Latin America and Spain.[12][13][14]

It remained active until 2010 after the dissolution in common agreement of its founding partners.

Corporate culture

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Among the services they offered were digital marketing on Web 2.0 platforms, digital media projects, internet branding and produce techno-cultural concepts.[15][16][17][18]

Mainly, they designed immersive dynamic contexts to promote new digital tools in companies, institutions and organizations such as remote working, educational technology and gamification developments.[19][20][21]

Media presence

[edit]

The company's brand was reinforced through special television programs, where staff members were interviewed, making known the projects that it was carrying out.

The television notes were broadcast on América Noticias,[22] Telefe Noticias[23] and CNN in Spanish.[24]

In addition, special customer events were held where they could see some of the company's developments, such as the RSM, el resumen de los medios tv show[25] and the Sedal Virtual product launch event.[26]

Applications

[edit]

Journalism

[edit]

In 2007 the company increase its media presence by developing an immersive radio broadcast in Argentina in conjunction with Argentine journalist Jorge Lanata on his morning show Lanata PM on Radio AM del Plata.[27]

Reynaldo Sietecase, Jorge Lanata and the former staff of Argentonia (left to right) in the Radio del Plata studio.
View of the Virtual Campus of UADE made by Argentonia.

The avatar developed by the company was called "Lanatron" and it was the journalist's 3D alter ego so that he could interact with his audience.[28] The broadcast was covered by the main newspapers in the country such as La Nación, Clarín and Infobae.[29][30]

Students using the virtual campus of UADE University developed by Argentonia.

The virtual space in radio format was recreated through a simulation with an auditorium and musical animation area, where listeners could also interact with the hosts in real time through thematic panels programmed with audios and texts.

The audio streaming of the original broadcast of the radio program was carried out within the virtual area.[31]

Argentine journalists Luciana Geuna and Reynaldo Sietecase also participated in this event.[32]

Education

[edit]

The Universidad Argentina de la Empresa (UADE) inaugurated its immersive virtual campus in Second Life in 2007, thus becoming the first Latin American university to have its institutional space on this platform.[33][34][35][36] The development was entirely carried out by the company.[37]

Institutions such as Public University of Navarre (UPNA), Harvard, Stanford and Oxford already had a presence on this platform.

The UADE Virtual Campus was equipped with a cultural center, an auditorium, a reporting center and a laboratory.[38]

In the cultural center, related to the area of arts and project disciplines, exhibitions of selected works were held, such as the "Second UADE National Painting Contest", where various seminars and workshops were also held.[39]

The auditorium, allowed the virtual and remote dictation of classes, conferences, seminars and consultation classes. Speakers could project real-time video, slide presentations on an interactive whiteboard.[40]

The information center acted as the core of the complex, being the center for the reception and distribution of online students to the rest of the virtual complex.[41][42]

The laboratory was the center of experiences for learning 3D design, interface development and programming languages.[43][44]

[edit]

References

[edit]
  1. ^ "Argentonia Blog". January 13, 2007. Archived from the original on January 13, 2007. Retrieved July 28, 2021.
  2. ^ "Official Business Agreement Contract of the company". Boletín Oficial de la República Argentina (in European Spanish). Retrieved July 28, 2021. Legislación y Avisos Oficiales
  3. ^ "The importance of SL - Argentonia services". hipertextual (in European Spanish). Retrieved July 28, 2021. Internet
  4. ^ "Viaje al paraíso artificial" [Trip to artificial paradise]. pagina12 (in Spanish). Retrieved 2007-03-14. ... Los fundadores de la Argentonia en SL apostaron desde el principio a identificarse. ... [... The founders of Argentonia in SL bet from the beginning to identify themselves;...]
  5. ^ "The dream of a new world at a click - Leonardo Penotti Interview". lacapital (in European Spanish). Retrieved July 28, 2021. Seniales
  6. ^ "Argentine open data site". dateas (in European Spanish). Retrieved July 28, 2021. Official information of the company
  7. ^ "Argentonia - The first Argentine company in Second Life". dotpot (in European Spanish). Retrieved July 28, 2021. Internet
  8. ^ Mascardi (2007-08-07). "El rosarino que ideo cómo invertir en un mundo paralelo" [The Rosario who devised how to invest in a parallel world] (PDF). Portal On24 (in Spanish). Argentina. ... Leonardo Penotti, rosarino de 26 años, estudia Ingeniería en Sistemas ... [... Leonardo Penotti, a 26-year-old from Rosario, studies Systems Engineering;...]
  9. ^ "Brands are installed in Second Life - Leonardo Penotti Interview". conexionmoda (in European Spanish). Retrieved July 28, 2021. electronic commerce
  10. ^ "Second Life in Argentina". infobae (in European Spanish). Retrieved July 28, 2021. Internet
  11. ^ "OpenSim towards a 3-dimensional and collaborative internet". loogic (in European Spanish). Retrieved July 29, 2021. Internet
  12. ^ "Llega la segunda edición de la gran exposición de electrónica de consumo" [The second edition of the great exhibition of consumer electronics arrives]. lanacion (in Spanish). 2007-11-26. Retrieved 2021-07-30. ... Mancini, de Argentonia, analizarán el fenómeno de Second Life y los mundos virtuales ... [... Mancini, from Argentonia, will analyze the phenomenon of Second Life and virtual worlds ...]
  13. ^ "Rosario Blog Day (cobertura on line)" [Rosario Blog Day (online coverage)]. lapropaladora (in Spanish). 2007-11-09. Retrieved 2021-07-30. ... Leonardo Penotti, Argentonia, Inversiones y Negocios ... [... Leonardo Penotti, Argentonia, Investments and Businesses ...]
  14. ^ "Virtual reality on the Internet - Leonardo Penotti Interview". tendencias21 (in European Spanish). Retrieved July 28, 2021. Bitácora
  15. ^ "Argentina partial election results on second-life". globalvoices. Retrieved July 28, 2021. Internet
  16. ^ "Guillermo Cherashny, the surprise in Second Life". perfil (in European Spanish). Retrieved July 28, 2021. Sociedad
  17. ^ "Second Life is not with Cristina Kirchner". elmundo (in European Spanish). Retrieved July 28, 2021. catalejo
  18. ^ "UADE already has its campus in Second Life". canal-ar (in European Spanish). Retrieved July 28, 2021. EDUCACIÓN VIRTUAL
  19. ^ "Argentine university opens its doors in virtual world". infobae (in European Spanish). Retrieved July 28, 2021. EDUCACIÓN VIRTUAL
  20. ^ "Un aula real en un mundo simulado". lanacion (in European Spanish). 2007-09-27. Retrieved 2021-07-28. Cultura
  21. ^ "Sedal installs his own island in Second Life". iprofesional (in European Spanish). 2007-07-30. Retrieved 2021-07-28. Marketing
  22. ^ En América Noticias - Entrevista [America News - Interview.] (TV News) (in Spanish). Argentina: América Noticias. 2008. Retrieved 2021-08-02.
  23. ^ Daniel Viotto (2008). En Telefe Noticias - Entrevista [Telefe Noticias - Interview.] (TV News) (in Spanish). Argentina: Telefe. Retrieved 2021-08-02.
  24. ^ En CNN en Español - Primer Campus Virtual en Latam [CNN in Spanish - First Virtual Campus in Latam.] (TV News) (in Spanish). Argentina: CNN en Español. 2008. Retrieved 2021-08-02.
  25. ^ Mariana Fabbiani (2008). Sedal Argentina & Mariana Fabbiani Virtual [Sedal Argentina & Virtual Mariana Fabbiani.] (TV News) (in Spanish). Argentina: América TV. Retrieved 2021-08-02.
  26. ^ Mariana Fabbiani; Horacio Cabak (2008). Sedal Argentina & Mariana Fabbiani Virtual [Sedal Argentina & Virtual Mariana Fabbiani.] (TV News) (in Spanish). Argentina: América TV. Retrieved 2021-08-02.
  27. ^ "Jorge Lanata, blogs e internet: "dejemos que fluya el periodismo de abajo hacia arriba"" [Jorge Lanata, blogs and the internet: “let journalism flow from the bottom up”.]. coberturadigital (in Spanish). Argentina. 2007-09-06. Retrieved 2021-08-05. ...  La pregunta sirvió para que Lanata se explaye en el tema de internet, que por lo visto le encanta y no por nada tiene presencia en Second Life  ... [...  The question served for Lanata to expand on the topic of the internet, which apparently she loves and does not have a presence in Second Life for nothing  ...]
  28. ^ "Argentines already work and organize in Second Life". perfil (in European Spanish). Retrieved July 28, 2021. LA VIDA ON LINE
  29. ^ "My other self". lanacion (in European Spanish). Retrieved July 28, 2021. lifestyle
  30. ^ "An Argentine married in another life". clarin (in European Spanish). Retrieved July 30, 2021. Internet
  31. ^ "Lanata enters Second Life on March 22". dotpod (in European Spanish). Retrieved July 28, 2021. Internet
  32. ^ "With Jorge Lanata and Luciana Geuna". youtube (in European Spanish). Retrieved July 29, 2021. Leonardo Penotti Youtube Account
  33. ^ "Inauguración del campus de UADE en Second Life" [Inauguration of the UADE campus in Second Life]. uade (in Spanish). Argentina. 2007-10-11. Archived from the original on 2008-09-23. Retrieved 2021-08-01. ... Primera presencia de una universidad latinoamericana. ... [...  First presence of a Latin American university. ...]
  34. ^ "Una estudiante de 'telecos' crea una universidad en Second Life" [A student of 'telecos' creates a university in Second Life]. elpais (in Spanish). Spain. 2007-06-13. Retrieved 2021-08-04. ... La de la Upna es la primera universidad virtual de Hispanoamérica. La segunda, será la argentina de la Uade, Universidad Argentina de la Empresa ... [... La de la Upna is the first virtual university in Latin America. The second will be the Argentine from Uade, Universidad Argentina de la Empresa ...]
  35. ^ "Un aula real en un mundo simulado" [A real classroom in a simulated world.]. lanacion (in Spanish). Argentina. 2007-04-22. Retrieved 2021-08-04. ...  La UADE es la primera universidad latinoamericana en Second Life, en la línea que inauguraron Harvard, Stanford y Oxford  ... [...  UADE is the first Latin American university in Second Life, along the lines that Harvard, Stanford and Oxford inaugurated  ...]
  36. ^ "Universidad argentina abre sus puertas en mundo virtual" [Argentine university opens its doors in virtual world.]. infobae (in Spanish). Argentina. 2007-04-22. Retrieved 2021-08-04. ... Se trata de una iniciativa de la UADE, la cual ya asesora a sus alumnos a través de un espacio en Second Life ... [...  It is an initiative of the UADE, which already advises its students through a space in Second Life ...]
  37. ^ "UADE: Primera universidad latinoamericana con campus en Second Life" [UADE: First Latin American university with a campus in Second Life.]. emprendedoresnews (in Spanish). Argentina. 2011-06-16. Retrieved 2021-08-04. ...  Desarrollo técnico: Argentonia, especialistas en mundos virtuales  ... [...  Technical development: Argentonia, specialists in virtual worlds  ...]
  38. ^ "La UADE ya tiene su campus en Second Life" [UADE already has its campus in Second Lifedate=2007-10-11]. canal-ar (in Spanish). Argentina. Retrieved 2021-08-05. ...  El ciberproyecto posee Centro Cultural, Auditorio, Centro de Informes y un Laboratorio, donde se dictan clases, se brinda orientación sobre la institución, y sirve como punto de encuentro para los estudiantes  ... [...  The cyberproject has a Cultural Center, Auditorium, Information Center and a Laboratory, where classes are taught, orientation is given about the institution, and serves as a meeting point for students  ...]
  39. ^ "Muestra de obras ganadoras del Concurso de Pintura UADE" [Sample of winning works of the UADE Painting Contest.]. universia (in Spanish). Argentina. 2010-07-26. Retrieved 2021-08-05. ...  La muestra en el Museo Metropolitano también puede visitarse a través de "Second Life" en el campus virtual de la Universidad.  ... [...  The exhibition at the Metropolitan Museum can also be visited through "Second Life" on the virtual campus of the University.  ...]
  40. ^ "El Consejo en la avanzada tecnológica" [The Council in the advanced technology]. consejo.org.ar (in Spanish). Argentina. 2009-05-26. Retrieved 2021-08-05. ...  En esta primera reunión se trató la temática de realidad virtual y el uso de simuladores para capacitación y entrenamiento  ... [...  In this first meeting the topic of virtual reality and the use of simulators for training and training were discussed  ...]
  41. ^ "Revista El Graduado" [The Graduate Magazine] (PDF). uade edu.ar (in Spanish). Argentina. 2007-08-07. ... Campus Virtual de UADE en Second Life ... [...  UADE Virtual Campus in Second Life ...]
  42. ^ "X Encuentro Internacional, Buenos Aires 9 al 13/11" [X International Meeting, Buenos Aires 9 to 11/13] (PDF). educoas (in Spanish). Argentina. 2008-11-13. Retrieved 2021-08-04. ... Antecedentes del uso de SL en las estrategias didácticas de UADE ... [...  Background on the use of SL in the teaching strategies of UADE ...]
  43. ^ "Nuevas tics como recursos para el proceso de enseñanza-aprendizaje" [New tics as resources for the teaching-learning process] (PDF). edumed (in Spanish). Argentina. 2010-08-10. Retrieved 2021-08-04. ... UADE es la primera universidad latinoamericana en ingresar al metaverso con el objetivo de promover experiencias participativas en un entorno educativo de nivel superior ... [...  UADE is the first Latin American university to enter the metaverse with the aim of promoting participatory experiences in a higher-level educational environment ...]
  44. ^ "UADE EN SECOND LIFE: más tecnología al servicio de la enseñanza" [UADE IN SECOND LIFE: more technology at the service of education] (PDF). UADE (in Spanish). Argentina. 2007-11-01. Retrieved 2021-08-04. ... UADE es la primera universidad latinoamericana en Second Life ... [...  UADE is the first Latin American university in Second Life ...]
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