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Betway Group
Company typePrivate Company
IndustryGambling
Founded2006
ProductsSports betting, Poker, Casino, Bingo.
Websitebetway.com, betwaygroup.com

The Betway Group is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.[1]

The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.[2]

Overview

The Betway Group's flagship brand, "Betway", is an international gambling company that operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.[3][4][5][6][7][8][9]

The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man,[10] and is a member of the European Sports Security Association,[11] the Independent Betting Adjudication Service,[12] the Remote Gambling Association,[13] and is accredited by international testing agency eCOGRA.[14]

The Betway Group also has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK.[15] Betway is also a supporter of the Responsible Gambling Trust.[16]

Sponsorship

Betway has sponsored a number of high-profile UK-based sporting events through its flagship sportsbook brand Betway including boxing, darts, football, snooker, tennis, horse racing and eSports.

In 2014, Betway signalled its ambition to become a major player in the UK through a series of landmark sponsorships, beginning with a three-year deal with the Premier League Darts,[17] before later becoming the principal sponsor for Carl Froch v George Groves, staged at Wembley Stadium.[18][19]

With a focus on winning market share of the lucrative horse racing market, Betway made inroads in 2014 through sponsoring its first major UK horse race, the prestigious Queen Mother Champion Chase at the Cheltenham Festival,[20] before adding further major horse racing sponsorships to its portfolio in early 2015, including the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.[21]

On 6 February 2015 it was announced that Betway had become the official principal sponsor of West Ham United FC in an initial two and half year deal worth £20m. Betway entered into negotiations with the Premier League club after former sponsor Alpari filed for insolvency in January 2015.[22]

The landmark deal, West Ham's biggest ever commercial agreement,[23] included prominent shirt and in-stadium branding rights and would prove transformation for both parties. West Ham would soon after hire former player Slaven Bilic as manager who would lead the club to its highest league finishing position for 12 seasons.

Although limiting its football sponsorship activity in England to West Ham, Betway signed agreements with a number of 2. Bundesliga clubs in July 2017 - FC St. Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC, and Dynamo Dresden - that sees the company become the clubs' official betting partner until the end of the 2018/19 German football season.[24][25][26][27][28]

Following the agreement with West Ham, Betway continued to add to its portfolio of sponsorships across snooker, darts, tennis and eSports.

In 2015, World Snooker confirmed the company would become the sponsor of the UK Championship in a three-year agreement,[29] which was followed closely by Betway signing a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.[30]

The International Tennis Federation announced in late 2015 that Betway was to be the international sponsor of the Davis Cup and Fed Cup international tennis competitions.[31] Great Britain, led by Andy Murray, would go on to win the Davis Cup for the first time since 1936.[32]

In September 2016, Betway announced that they had become the headline sponsor of eSports team Ninjas in Pyjamas.[33]

Further in 2016, Betway added two more sponsorships to its football portfolio, expanding into the Belgian market with deals with top club RSC Anderlecht, as well as the Belgian FA and Pro League for the Croky Cup.[34]

In 2017, Betway furthered its presence in the horse racing industry with a three-year deal with Aintree Racecourse to become the official betting partner of the Grand National Festival.[35]

Other British horse racing sponsorship deals made in 2017 include the Grade 2 Betway Kingmaker Novices’ Chase at Warwick and the Grade 2 Betway Kingwell Hurdle at Warwick.[36]

Betway also secured deals to sponsor key races on the Flat in 2017. The leading online bookmaker now sponsors the Listed Betway King Charles II Stakes and the Group 3 Betway Criterion Trophy at Newmarket.[37]

The Betway Group's other brands have been activie in the UK sponsorship space, with Dream Bingo becoming the headline sponsor for the Inside Soap Awards in August 2015,[38] and Betway Bingo agreeing to sponsor the seventeenth civilian series of Big Brother UK's on Channel 5.[39]

In June 2017, The British bookmaking company Betway Group has reached South Africa with its tentacles, where it has opened a store with the best sporting and betting entertainment in one place.[40]

Brand Ambassadors

Betway have signed a number of high-profile ambassadors since 2014, including former cricketer and broadcaster Simon Hughes, better known as The Analyst,[41] British National Hunt Racing champion jockey, Richard Johnson,[42] 2015 Flat champion jockey Silvestre de Sousa[43] and former Irish champion jockey Davy Russell.[44]

Previous ambassadors include England rugby World Cup winner Mike Tindall,[45] ex-Irish and Munster rugby player David Wallace,[46] and Sky Sports golf presenter Sarah Stirk.[47]

World Record Jackpot

In October 2015, Betway paid out €17,879,645 ($20,062,600, £13,209,300) to Jon Heywood (UK) for hitting the jackpot on Microgaming's Mega Moolah slot while playing at Betway. This has been verified by Guinness World Record,[48] as the largest ever jackpot payout in an online slot machine.

Other brands

The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign.[49]

In June 2015, Betway Bingo was recognised as the best new online bingo site at the 2015 WhichBingo Awards.[50]

References

  1. ^ "Betway". betwaygroup.com.
  2. ^ "Our Brands". betwaygroup.com.
  3. ^ "Home". gamblingcommission.gov.uk.
  4. ^ "Licensed Operators". Malta Gaming Authority.
  5. ^ "Betway Spain, PLC - Directorate General for the Regulation of Gambling". minhap.gob.es.
  6. ^ "Tilladelsesindehavere/licence holders". spillemyndigheden.dk. Archived from the original on 2015-02-22. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ "Agenzia delle Dogane e dei Monopoli - Concessionari autorizzati al gioco a distanza". agenziadoganemonopoli.gov.it. Archived from the original on 2015-03-12. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "Markets - Betway". betwaygroup.com.
  9. ^ "Markets - Betway". betwaygroup.com.
  10. ^ "Contact - Betway". betwaygroup.com.
  11. ^ Ted Menmuir. "Betway gains ESSA membership". SBC News.
  12. ^ "Betway confirms IBAS Registration". casinolifemagazine.com.
  13. ^ https://web.archive.org/web/20150701200717/http://rga.eu.com.80bola.com/pages/en/members-of-the-rga.html. Archived from the original on July 1, 2015. Retrieved February 10, 2015. {{cite web}}: Missing or empty |title= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  14. ^ "eCommerce and Online Gaming Regulation and Assurance - eCOGRA - Home". ecogra.org.
  15. ^ Ted Menmuir. "Betway forms partnership Professional Players Federation (PPF)". SBC News.
  16. ^ "Responsible Gambling Trust - Gambling Support - Gambling Problem". responsiblegamblingtrust.org.uk.
  17. ^ "Betway Premier League Darts 2015 to boast record prize money". UK Sports Management.
  18. ^ "Froch v Groves secures title sponsor". sportspromedia.com.
  19. ^ "Betway to sponsor Froch-Groves clash". iGaming Business.
  20. ^ "Betway new sponsor of Champion Chase". racingpost.com.
  21. ^ "Betway branch out to Flat with backing of four big races - Horse Racing News - Racing Post". racingpost.com.
  22. ^ Treanor, Jill (2015-01-16). "Swiss currency crisis claims casualties across the world". the Guardian. Retrieved 2016-07-18.
  23. ^ Jacob Steinberg. "West Ham announce record £20m shirt sponsorship deal with Betway". the Guardian.
  24. ^ http://www.fcstpauli.com/data/news/sponsoren/home_page/betway/verkuendung-betway
  25. ^ http://www.dynamo-dresden.de/partner/news/newsdetails/betway-ist-neuer-exklusivpartner-der-sg-dynamo-dresden.html
  26. ^ https://www.fc-union-berlin.de/verein/aktuelle-meldungen/details/Betway-wird-neuer-Top-Sponsor-beim-1-FC-Union-Berlin-1315l/
  27. ^ http://www.ksc.de/verein/info/show/article/wettanbieter-betway-neuer-exklusivpartner-des-karlsruher-sc/
  28. ^ http://www.eintracht.com/aktuelles/neues/betway-wird-neuer-premium-partner-der-eintracht/
  29. ^ Ted Menmuir. "Betway pots UK Championship snooker title sponsorship". SBC News.
  30. ^ "Betway to sponsor ESL UK Premiership". iGaming Business.
  31. ^ https://www.nytimes.com/aponline/2015/11/25/sports/tennis/ap-ten-betting-sponsor.html
  32. ^ Fl, Piers Newbery BBC Sport at; Expo, ers; Ghent. "Andy Murray wins the Davis Cup for Great Britain". BBC Sport. Retrieved 2016-07-18.
  33. ^ "Betway sponsors Ninjas in Pyjamas (NiP) - CSGO Betting Sites". 2016-09-29. Retrieved 2016-09-29.
  34. ^ "Betway build in Belgium with Anderlecht and Croky Cup deals". Inside World Football. 2016-09-21. Retrieved 2017-02-16.
  35. ^ Wright, Chris (2017-02-08). "Betway sign three-year deal to be official Grand National partner". liverpoolecho. Retrieved 2017-02-16.
  36. ^ "Betway to sponsor Kingmaker Chase and Kingwell Hurdle". SBC News. 2017-01-17. Retrieved 2017-02-16.
  37. ^ "Betway commits further to UK racing with 'sponsorship splash on the Flat!'". SBC News. 2017-01-25. Retrieved 2017-02-16.
  38. ^ "Dream Bingo sponsors TV awards". intergameonline.com.
  39. ^ "Betway Bingo confirmed as Big Brother 2016 sponsor". bbspy.
  40. ^ "Betway is entering the South African market". Ratingbet.
  41. ^ Ted Menmuir. "Cricket expert Simon Hughes partners with Betway for this summer's Ashes". SBC News.
  42. ^ Ted Menmuir. "Betway signs Richard Johnson as Brand Ambassador for 2015/16 National Hunt season". SBC News.
  43. ^ http://www.egrmagazine.com/news/betway_signs_champion_flat_jockey_de_sousa_as_brand_ambassador
  44. ^ http://www.meathchronicle.ie/sport/othersports/articles/2015/12/23/4111787-davy-russells-guide-for-christmas-racing/
  45. ^ "Betway teams up with Mike Tindall". www.sportindustry.biz.
  46. ^ https://www.nytimes.com/2015/10/24/sports/rugby/rugby-world-cup-finals-semifinals-european-rugby-searches-for-answers.html?_r=0
  47. ^ http://www.sbcnews.co.uk/sportsbook/2015/04/03/sky-sports-sarah-stirk-tees-off-with-betway/
  48. ^ "World Record Jackpot".
  49. ^ Ted Menmuir. "James Arnold leads Betway's re-launch of Dream Bingo". SBC News.
  50. ^ "Award for Betway Bingo". intergameonline.com.
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