BuyWithMe

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BuyWithMe
BuyWithMe logo
Type of site
Electronic Commerce
Available in English
Owner Gilt Groupe
Slogan(s) For the best local deals
Website http://www.buywithme.com
Commercial Yes
Registration None
Launched May, 2009
Current status Defunct

BuyWithMe was a social e-commerce company that was known as the first competitor to group buying website Groupon. Launched in Boston and then later based in New York City, BuyWithMe allowed consumers to leverage group buying power to get discounts with local merchants online.

BuyWithMe launched in May 2009 and was acquired by Gilt Groupe in November 2011,[1] It was absorbed into Gilt Groupe's Gilt City daily deals division.[2]

Business model[edit]

In a similar manner to Groupon (except that their deals always lasted a week), BuyWithMe introduced at least one new deal everyday in each of the local markets it served. The deal was emailed to all local BuyWithMe subscribers, made available on the company's website, and distributed through a network of group buying media partnerships (including Boston.com, owned by the New York Times). The deal only completed if a minimum number of consumers signed up, therefore assuring the merchant a minimum return.[3]

BuyWithMe was funded by venture capital films Matrix Partners, Bain Capital Ventures, and Pinnacle Ventures. BuyWithMe's first market was Boston, with San Diego and Washington, DC following.[4] By October 2009, BuyWithMe served nine markets and its major competitor was Groupon.[5] BuyWithMe had partners such as Foursquare.[6] In January, the company appointed Jim Crowley as CEO.[7] In June 2011, the company was pursuing a significant push into loyalty with an acquisition of a card-linked offer company.[8] The sale to Gilt Groupe came as Crowley struggled to raise venture capital.[9]

References[edit]