Bye Now!

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"Bye Now!"
Single by Iconiq
from the album Change Myself
Released March 10, 2010 (2010-03-10)
Format Digital download
Genre J-pop, Synthpop, R&B
Length 3:38
Label Rhythm Zone
Songwriter(s) Michico, T. Kura
Producer(s) Michico, T. Kura
Iconiq singles chronology
"Change Myself"
(2010)
"Bye Now!"
(2010)
"Tokyo Lady"
(2010)

"Bye Now!" (stylised as BYE NOW!) is a song by Japanese/Korean musician Iconiq, and the lead promotional track from her debut album, Change Myself, released in March 2010. It was widely played at radio stations during the album's release, peaking at #8 on the Billboard Japan Hot 100.[1] The song was later featured on her extended play Light Ahead in September 2010.

Writing[edit]

The song is a synthpop/R&B song, written by Michico, T. Kura, the writers of Iconiq's debut single "I'm Lovin' You." The lyrics of the song describe an everyday scene, in which the subject of the song is dissatisfied with her life. She "purposely spills her coffee everywhere" and thinks that "every single day is like a ceremony." She decides to work against this daily pressure, by saying goodbye to this "dangerous pressure" and "complex that everyone, even her boyfriend has" by being true to herself.[2]

Promotion[edit]

Iconiq in the commercial for Shiseido's Maquillage range.

The song was used in commercials for Shiseido's Maquillage make-up range and starred Iconiq as the spoesperson, the third successive song of Iconiq's to have this, after "I'm Lovin' You" and "Change Myself."[3] During album promotions, Iconiq promoted products from seven different companies simultaneously: All Nippon Airways, US fashion brand Kitson, Italian car manufacturer Maserati, Rhythm Zone, music download site Mu-Mo, Shiseido and Starbucks.[4] Each commercial had two versions: one featuring "Bye Now!" as background music, along with versions using"Change Myself."[5]

Iconiq performed this song as a per of her set at the 2010 A-Nation concerts.[6]

Music video[edit]

Iconiq performing a dance routine in the music video.

The music video was directed by Hisashi Kikuchi.[7] The video centres around scenes of Iconiq performing a dance routine with several similarly dressed backup dancers, in a distinctive red hat. Several scenes of this dance are shot in the dark, and lit with fluorescent lighting that comes from each dancers' clothing. Also interspersed between these scenes are shots of Iconiq in different outfits, as she sings the song to the camera.

The music video was aired heavily in early March on several music video channels, such as MTV Japan's Buzz Clip, MJTV's MJ Bound, Music On!'s Rookie and VMC's Video of the Week.[8]

Chart rankings[edit]

Chart Peak
position
Billboard Adult Contemporary Airplay[9] 5
Billboard Japan Hot 100[1] 8
RIAJ Digital Track Chart Top 100[10]
  • Special edit version
49
RIAJ Digital Track Chart Top 100[11] 47

Release history[edit]

Region Date Format
Japan March 3, 2010 (2010-03-03)[3] Ringtone
March 10, 2010 (2010-03-10)[3] Cellphone download (special edit version)
March 31, 2010 (2010-03-31)[12] PC download, cellphone download (full-length version)

References[edit]

  1. ^ a b "Japan Billboard Hot 100". Billboard. March 22, 2010. Archived from the original on July 24, 2010. Retrieved July 24, 2010. 
  2. ^ "BYE NOW! - ICONIQ". Goo Music (in Japanese). Archived from the original on June 14, 2011. Retrieved September 15, 2010. 
  3. ^ a b c "資生堂「マキアージュ」TVCFソング「BYE NOW!」配信情報". Rhythm Zone. March 1, 2010. Archived from the original on July 24, 2010. Retrieved July 24, 2010. 
  4. ^ "ICONIQがMASERATI、スターバックス、kitsonら7企業とコラボCMを制作" (in Japanese). Barks. 2010-03-09. Retrieved 2010-07-24. 
  5. ^ Avex Network (March 8, 2010). "ICONIQ 企業コラボCM" (in Japanese). Youtube. Retrieved September 14, 2010. 
  6. ^ "ICONIQ短髪ええやん!!". Daily Sports. August 23, 2010. Archived from the original on August 24, 2010. Retrieved September 15, 2010. 
  7. ^ "ICONIQ 楽曲名 Bye Now!". Space Shower (in Japanese). Retrieved September 14, 2010. 
  8. ^ "ICONIQ新曲「BYE NOW!」(資生堂「マキアージュ」TVCFソング)CS各局のパワープレイ決定!!". Rhythm Zone. February 26, 2010. Archived from the original on September 14, 2010. Retrieved September 15, 2010. 
  9. ^ "Japan Billboard Adult Contemporary Airplay". Billboard Japan. March 22, 2010. Archived from the original on November 1, 2010. Retrieved November 1, 2010. 
  10. ^ "レコード協会調べ 2010年03月10日~2010年03月16日 <略称:レコ協チャート(「着うたフル(R)」)>". RIAJ. March 19, 2010. Retrieved July 24, 2010. 
  11. ^ "レコード協会調べ 2010年03月31日~2010年04月06日 <略称:レコ協チャート(「着うたフル(R)」)>". RIAJ. April 9, 2010. Retrieved July 24, 2010. 
  12. ^ "3/31(水)より「CHANGE MYSELF」収録曲着うたフル®、PC配信スタート!". Rhythm Zone. March 30, 2010. Archived from the original on July 24, 2010. Retrieved July 24, 2010.