Casa Linda Shopping Center

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Casa Linda Plaza, its official name[1], was the brainchild of Carl Martin Brown and his son Howard D. Brown. The East Dallas family farm land of 600 plus acres was purchased in 1937. The abstract completed at that time traces the ownership of the land back to the original owner who had been rewarded the land for his service in the Battle Of San Jacinto by the then governor of Texas in 1836. The history of the land as it went from owner to owner was colorful. At one point part of the land was traded for a black female slave of 25 years of age. The Brown family still has the original abstract of 1937 in their possession and plans to gift it to a Dallas Museum in 2020 for safe keeping and for others to study it.

This land was developed to become the premier place to live and shop at the Garland Road and Buckner Blvd Crossroads in East Dallas. Casa Linda Plaza is one of the oldest shopping centers in the Dallas area. It is located in northeast Dallas, near White Rock Lake.

Carl Brown started buying the land in the early 1930s and eventually owned over 1,000 acres of prime residential and commercial property in East Dallas. Building was started before World War II and resumed after Howard Brown returned from his active duty in WWII in February 1946. Due to the war, construction materials had been in short supply and Carl Brown waited until his son was home to help him renew their efforts to finish building the Plaza and additional homes surrounding it. At the point of building the center out and all the area homes, Corinne Brown Walton, Carl's only daughter was called in to run the family office. Along with three other ladies Corinne kept the ship on course all those years till her death of cancer in 1973. Corinne was a very integral part of this family endeavor.

Small piece of Casa Linda Plaza and Estates history from the daughter of the builder of Casa Linda, Beverly A. Brown

My mother's sister, Geneva Obrien lived in San Antonio in the 1930's

Mom and Dad, Mary and Howard Brown, drove down to visit Geneva . Howard Brown fell in love with the city and architectural style.

Upon returning home Howard Brown decided he wanted Casa Linda Plaza to be in the Spanish style.

Howard also wanted the streets to meander instead of set out on a straight grid system.

Mr. Brown accomplished both.

In keeping with the Spanish style, he called his sister in law, Geneva Obrien, and asked her to send him a list of Spanish Street names from San Antonio.

Geneva got out the phone book,made the list and mailed Howard Brown that list.

Howard Brown used no street or road names. Everything nearly ended with drive.

Howard wanted the estates to be a place of beauty that you leisurely drove through.

These are small details, but when added up, a person begins to see just how much planning and thought went into Casa Linda Plaza and Estates.

Design architects Sidney Milam & Jon Roper used the Spanish Revival style, featuring tile roofs and masonry walls. These same architects selected Casa Linda Estates to build their personal homes in. Howard D. Brown loved Spanish names and all the streets in the area have Spanish names like El Patio, Redondo, Tranquilla, and Verano. All streets ended in Drive, no Street or Avenue, as the Brown's felt the word Drive was more suited to the atmosphere they were trying to create.

Many of the homes built had guest cottages at the back of the property that were also used to house live in help. The last building was a Kroger Grocery store, built in 1971 on the Plaza Property. Carl Martin Brown died in August 1971 and his son died in November 1981.

The anchor of the shopping center was the movie theatre, which opened as a single screen theatre. The theatre was converted several times and was eventually a quad-plex. It closed in 1999 and on May 7, 2011, reopened as a Natural Grocers grocery store.[2]

Among the first tenants were Tom Thumb grocery store, Mott's variety store, C & S Hardware, Skillern's drug store, Reynolds-Penland, El Fenix (restaurant), Zenith Televisions, Ashburn's Ice Cream, Wyatt's Cafeteria, Parisian-Peyton's, Colberts, Mr and Mrs Gift Shop, Vavra's Bakery store, Time Jewelers, Jackson's Sporting Goods, Varsity Shop, DeGeorge's barbecue, Fred's barbecue, Maple Shop (furniture), Southern Maid donuts, Texas State Optical, and even a Fix It Shop.

Hopkins-Shafer purchased the property in the 1980s and painted the buildings bright pink. Since then, the center went through several changes in ownership. In 2008, the shopping center changed hands again, selling to a company called AmREIT, which began renovating the center in March 2008. According to the company website, the firm "desires to restore this great center back to its original grandeur. (AmREIT owns all of the shopping center, with the exception of the theatre.) This premier property has tremendous traffics counts, a highly populated area surrounding it, significant barriers-to-entry and an emerging demographic. It is truly a property worth revitalizing with updated features, new tenants and a sense of place for its east Dallas neighbors."[3]

The Casa Linda Cafeteria unexpectedly closed in 2007 shortly after the property was sold.[4] It reopened as the Highland Park Cafeteria in May 2007.[5][6]

EDENS, a national retail real estate developer, purchased the shopping center in 2015.[7]

See also[edit]

References[edit]

  1. ^ "Casa Linda Plaza Retail Center in the Dallas, TX Area | EDENS". edens.com. Retrieved 2017-12-14. 
  2. ^ Parks, Scott K. (December 23, 2010). "East Dallas' Casa Linda theater to become natural grocery store". The Dallas Morning News. Retrieved November 20, 2012. 
  3. ^ AmREIT - History Archived August 12, 2007, at the Wayback Machine.
  4. ^ "Casa Linda Cafeteria closes abruptly". Pegasus News. January 22, 2007. 
  5. ^ Ragland, James (May 17, 2007). "Many hungry for cafeteria's return". The Dallas Morning News. 
  6. ^ "Media". Highland Park Cafeteria. Retrieved November 20, 2012. 
  7. ^ "Casa Linda Plaza – An EDENS centers". casalindaplaza.com. Retrieved 2017-12-14.