Chocolate Factory

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Chocolate Factory
R. Kelly - Chocolate Factory.png
Studio album by
ReleasedFebruary 18, 2003[1]
StudioRockland Studios and Chicago Recording Company, Chicago, Illinois
ProducerR. Kelly
R. Kelly chronology
The Best of Both Worlds
Chocolate Factory
Happy People/U Saved Me
Singles from Chocolate Factory
  1. "Ignition"
    Released: October 22, 2002
  2. "Snake"
    Released: December 15, 2002
  3. "Step in the Name of Love"
    Released: October 15, 2003

Chocolate Factory is the fifth solo album by American recording artist R. Kelly, released on February 18, 2003 by Jive Records. Recording sessions took place mainly at Rockland Studios and Chicago Recording Company in Chicago, Illinois, and the album was primarily written, arranged, and produced by R. Kelly. Chocolate Factory was conceived by Kelly amid controversy over his sex scandal at the time.

The album debuted at number one on the US Billboard 200, selling over 532,000 copies in its first week of sales. It achieved success in international markets and produced three singles that attained chart success, including "Snake" and "Step in the Name of Love", and the international hit "Ignition (Remix)". Chocolate Factory was well-received by critics, receiving rave reviews from publications such as The New York Times and USA Today. The album has sold over 3 million copies worldwide, and received sales certifications in the United States and the United Kingdom.


Recording sessions for the album took place primarily at Rockland Studios and Chicago Recording Company in Chicago.[3] Other recording locations included the Record Plant, in Los Angeles, California, Soup Can Music in Harper Woods, Michigan, and Vanguard Studios in Oak Park, Michigan.[3] Chocolate Factory was written, arranged, and produced entirely by R. Kelly. It was released February 18, 2003 on Jive Records, following a year of legal accusations for which he was acquitted in 2008.[2][4]

Music and lyrics[edit]

Chocolate Factory comprises slow jams and upbeat club tracks, and many of its songs draw on classic soul music with call-and-response choruses and harmonies inspired by the Temptations, Marvin Gaye, and Stevie Wonder. Kelly's vocals veer between singing and rapping. Kelefa Sanneh of The New York Times writes that he "pack[s] his verses full of words, then improvise[s] a tricky vocal line around a simple tune."[5]

Most of the album's lyrics focuses on romance. On "Forever", Kelly croons about an exaggerated fantasy of the married life, with "a picket fence, dog and a house / About 12 kids, you're cooking me breakfast in the morning, I'm taking the garbage out." The lively "Ignition (Remix)" is a lustful song built on automotive double-entendres.[5]

Critical reception[edit]

Professional ratings
Aggregate scores
Review scores
AllMusic3.5/5 stars[2]
Entertainment WeeklyB−[7]
The Guardian3/5 stars[8]
Los Angeles Times2.5/4 stars[9]
Mojo4/5 stars[10]
Q2/5 stars[11]
Rolling Stone3/5 stars[12]
The Rolling Stone Album Guide4/5 stars[13]
USA Today3.5/4 stars[14]

Chocolate Factory received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 65, based on 10 reviews, which indicates "generally favorable reviews".[6] Kelefa Sanneh of The New York Times found the album "elegant and strange".[5] Mojo stated, "Chocolate Factory seems positively inspired... An impressively varied opus",[10] and BBC Online stated "[Kelly] doesn't sound like a man with the weight of the world on his shoulders, but a revived soul in spiritual euphoria."[16] Sterling Clover of The Village Voice noted the album's "quantity and consistency of sonic presence" and praised Kelly's performance with respect to his songs' structures, stating "Kelly has sussed how to ground himself in tight rhythmic bass and a solid backup chorus, refiguring them into layered and discontinuous sheets of sound".[17] Rolling Stone's Anthony DeCurtis cited Chocolate Factory as "among the best work of his career" and went on to write "... as a singer, songwriter and producer, he's at the top of his game."[12]

In a mixed review, Slant Magazine's Sal Cinquemani wrote that "Kelly's songwriting skills leave much to be desired; for every hook-driven 'You Knock Me Out' there's a 'Showdown,' an asinine, interlude-filled insult to songwriters everywhere".[18] Q wrote that "as ever, [the album's] songs veer between the nigglingly infectious and cliched slush."[11] Chicago Tribune writer Greg Kot viewed that "the subtext for this one makes it sound like musical spin control, a public-relations manifesto as much as an R&B album. [...] There are a few moments when the disconnect between Kelly's lyrics and his sordid legal troubles becomes disturbing, no more so than when he refers to himself as the 'pied piper of R&B' in 'Step in the Name of Love,' a reference to the fairy-tale figure who enticed a village full of children away from their parents".[19] Dan Leroy of Yahoo! Music's felt that "Kelly’s hot-blooded horniness is an integral part of his persona; he can hardly back away from the risque R&B that’s made him what he is, despite the underage sex scandal that dogs him".[20] On Kelly's performance, Leroy concluded by writing:

In the end, though, it’s R’s musical genius that pulls his bare butt out of this fire. Channeling greats from Gaye to Wonder, his stripped-down bangers bang harder, his ballads have more gospel bluster, and he sings with the desperation of a loveman who knows the cops are waiting at his bedroom door.[20]

The A.V. Club's Nathan Rabin wrote that Kelly "stitches" his "hopelessly cheesy" come-ons and "honeyed promises ... together with such craft and invests them with such conviction that they become a strange sort of pulp poetry", adding that he "matches his shamelessness with a gift for crafting melodies that burrow their way into listeners' subconscious with almost sadistic force".[21] Keith Harris of The Rolling Stone Album Guide (2004) wrote that by the album's release, Kelly had "apparently learned from Michael Jackson's publicity mistakes, because the new Kelly was less haunted, if no less horny. The hit 'Ignition (Remix)' was his warmest pick-up joint to date, and set the tone for the new record—and maybe a new stage in his career".[13]


The album was included in Rolling Stone's 50 Best Albums of 2003.[22] Chocolate Factory was ranked in several "End of Year" lists, including Blender magazine's 2003 Albums of the Year List at number 12 and The Village Voice's Pazz & Jop Critics' Poll at number 44.[22][23] Three New York Times staff writers included it on their top ten lists for 2003.[24][25][26]

Chocolate Factory was nominated for the 2004 Grammy Award for Best Contemporary R&B Album, and "Step in the Name of Love" was nominated for Best Male R&B Vocal Performance.[27] Rhapsody named it the second best R&B album of the first decade of the 21st century.[28] Billboard magazine ranked Chocolate Factory at number 169 on its list of the Top 200 Albums of the Decade.[29]

Commercial performance[edit]

Chocolate Factory was first released by Jive Records on February 17, 2003, in the United Kingdom,[30] and then on February 18 in the United States.[31] It debuted at number one on the US Billboard 200 chart, with first-week sales of over 532,000 copies.[4] After the release of Kelly's hit single, "Ignition (Remix)", which peaked at number two on the Billboard Hot 100, the album went on to sell over 2.72 million copies in the United States.[32] Other hits released from Chocolate Factory included "Snake" featuring Big Tigger, peaking at number 16, and the classic soul-inspired "stepper's anthem", "Step in the Name of Love", peaking at number 9.[citation needed] The album's packaging design is very similar to the design of Parliament's Chocolate City album.[citation needed]

On May 19, 2003, the album was certified double platinum by the Recording Industry Association of America (RIAA), for shipments in excess of two million copies in the United States.[31] Chocolate Factory has also been certified gold by the British Phonographic Industry (BPI) for shipments in excess of 100,000 copies in the United Kingdom.[30] It has sold over three million copies worldwide.[33]

Track listing[edit]

All songs written, produced, and arranged by R. Kelly.

Regular edition[edit]

1."Chocolate Factory"3:50
2."Step in the Name of Love"5:42
3."Heart of a Woman"4:31
4."I'll Never Leave"3:45
5."Been Around the World" (featuring Ja Rule)4:05
6."You Made Me Love You"4:34
8."Dream Girl"3:57
10."Ignition (Remix)"3:06
11."Forever More"3:33
12."You Knock Me Out"4:10
13."Step in the Name of Love (Remix)"7:12
14."Imagine That"4:38
15."Showdown" (featuring Ronald Isley)7:54
16."Snake" (featuring Big Tigger)4:51
17."Who's That" (featuring Fat Joe)3:33


A Special Limited Edition of the album was also released, containing a bonus disc that has the seven-track EP titled Loveland.


Credits for Chocolate Factory adapted from Allmusic.[34]


Chart (2003) Peak
Australian Albums (ARIA)[35] 31
Belgian Albums (Ultratop Flanders)[36] 32
Dutch Albums (Album Top 100)[37] 25
French Albums (SNEP)[38] 18
German Albums (Offizielle Top 100)[39] 18
Swiss Albums (Schweizer Hitparade)[40] 24
UK Albums (OCC)[41] 10
US Billboard 200[42] 1
US Top R&B/Hip-Hop Albums (Billboard)[43] 1


Region Certification Certified units/Sales
United Kingdom (BPI)[44] Gold 100,000^
United States (RIAA)[45] 3× Platinum 3,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone

See also[edit]


  1. ^
  2. ^ a b c Henderson, Alex. "Chocolate Factory – R. Kelly". AllMusic. Retrieved August 5, 2009.
  3. ^ a b Track listing and credits as per liner notes for Chocolate Factory album
  4. ^ a b R Kelly timeline. Chicago Tribune. Retrieved on 2009-08-05.
  5. ^ a b c Sanneh, Kelefa. Review: Chocolate Factory. The New York Times. Retrieved on 2009-08-05.
  6. ^ a b "Chocolate Factory by R. Kelly". Metacritic. Retrieved August 5, 2009.
  7. ^ Sinclair, Tom (February 28, 2003). "Chocolate Factory". Entertainment Weekly. New York. Retrieved August 5, 2009.
  8. ^ Sullivan, Caroline (February 14, 2003). "R Kelly: Chocolate Factory". The Guardian. London. Retrieved July 1, 2019.
  9. ^ Nichols, Natalie (February 16, 2003). "Which is the real R. Kelly?". Los Angeles Times. Retrieved August 5, 2009.
  10. ^ a b "R. Kelly: Chocolate Factory". Mojo. London (114): 100. May 2003.
  11. ^ a b "R. Kelly: Chocolate Factory". Q. London (202): 109. May 2003.
  12. ^ a b DeCurtis, Anthony (January 14, 2003). "Chocolate Factory". Rolling Stone. New York. Archived from the original on March 27, 2003. Retrieved May 12, 2012.
  13. ^ a b Harris, Keith (2004). "R. Kelly". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). Simon & Schuster. p. 448. ISBN 0-7432-0169-8. Retrieved August 5, 2009.
  14. ^ Jones, Steve (February 17, 2003). "R. Kelly keeps juices flowing on 'Chocolate Factory'". USA Today. McLean. Retrieved August 5, 2009.
  15. ^ Murphy, Keith (April 2003). "R. Kelly: Chocolate Factory". Vibe. New York. 11 (4): 173–74. Retrieved August 5, 2009.
  16. ^ Review: Chocolate Factory. BBC Online. Retrieved on 2010-10-31.
  17. ^ Clover, Sterling. Review: Chocolate Factory. The Village Voice. Retrieved on 2009-08-05.
  18. ^ Cinquemani, Sal. Review: Chocolate Factory. Slant Magazine. Retrieved on 2009-08-05.
  19. ^ Kot, Greg (February 16, 2003). Review: Chocolate Factory. Chicago Tribune. Retrieved on 2010-10-31.
  20. ^ a b Leroy, Dan. Review: Chocolate Factory. Yahoo! Music. Retrieved on 2009-08-05.
  21. ^ Rabin, Nathan. Review: Chocolate Factory. The A.V. Club. Retrieved on 2009-08-05.
  22. ^ a b Acclaimed music: Chocolate Factory rankings
  23. ^ Village Voice 2003
  24. ^ Sanneh, Kelefa. The Albums and Songs of the Year. The New York Times. Retrieved on 2009-08-05.
  25. ^ Strauss, Neil. The Albums and Songs of the Year. The New York Times. Retrieved on 2009-08-05.
  26. ^ Ratliff, Ben. The Albums and Songs of the Year. The New York Times. Retrieved on 2009-08-05.
  27. ^ Product Page: Chocolate Factory. Muze. Retrieved on 2010-10-31.
  28. ^ "Best R&B Albums of the Decade" Archived 2009-12-17 at the Wayback Machine Retrieved 12 January 2010.
  29. ^ "Best of the 2000s - Billboard 200 Albums". Billboard. Nielsen Business Media. Retrieved December 16, 2009.
  30. ^ a b "Certified Awards Search: R Kelly (albums)". BPI. Archived from the original on March 13, 2012. Retrieved June 19, 2010.
  31. ^ a b Gold & Platinum - Searchable Database: Chocolate Factory. Recording Industry Association of America (RIAA). Retrieved on 2009-10-31.
  32. ^ "R. Kelly Music News & Info". Retrieved 2012-02-09.
  33. ^ Staff. R Kelly Biography. Retrieved on 2010-10-31.
  34. ^ Credits: Chocolate Factory. Allmusic. Retrieved on 2010-10-30.
  35. ^ " – R. Kelly – Chocolate Factory". Hung Medien. Retrieved August 2, 2016.
  36. ^ " – R. Kelly – Chocolate Factory" (in Dutch). Hung Medien. Retrieved August 2, 2016.
  37. ^ " – R. Kelly – Chocolate Factory" (in Dutch). Hung Medien. Retrieved June 20, 2010.
  38. ^ " – R. Kelly – Chocolate Factory". Hung Medien. Retrieved June 20, 2010.
  39. ^ " – R. Kelly – Chocolate Factory" (in German). GfK Entertainment Charts. Retrieved August 2, 2016.
  40. ^ " – R. Kelly – Chocolate Factory". Hung Medien. Retrieved June 20, 2010.
  41. ^ "R Kelly | Artist | Official Charts". UK Albums Chart. Retrieved August 2, 2016.
  42. ^ "R. Kelly Chart History (Billboard 200)". Billboard. Retrieved August 2, 2016.
  43. ^ "R. Kelly Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved August 2, 2016.
  44. ^ "British album certifications – R. Kelly – Chocolate Factory". British Phonographic Industry. Select albums in the Format field. Select Gold in the Certification field. Type Chocolate Factory in the "Search BPI Awards" field and then press Enter.
  45. ^ "American album certifications – R. Kelly – Chocolate Factory". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click SEARCH. 


  • Nathan Brackett, Christian Hoard (eds.) (2004). The New Rolling Stone Album Guide: Completely Revised and Updated 4th Edition. Simon and Schuster. ISBN 0-7432-0169-8.CS1 maint: Extra text: authors list (link)

External links[edit]