Chris Riddell (futurist)
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Chris Riddell | |
|---|---|
 | |
| Born | 1 February 1981 |
| Nationality | British |
| Occupation | Futurologist |
| Board member of | Museum of Australian Democracy at Eureka |
Christopher Bradley Riddell (born February 1981) is a futurist and digital technology expert.[1][2] He was the first Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand,[3] creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others.
Career
Riddell's career started in the United Kingdom in the IT and telecommunications sector. He moved in his mid twenties to Saudi Arabia and remained there for just over five years. He moved to Australia and joined MARS Australia & New Zealand to become the first Chief Digital Officer of the company.[3] He is a senior advisor to businesses across industry verticals, with consulting expertise across the technology, transportation, manufacturing, healthcare, finance and communications sectors. He is also an active board member of the Museum of Australian Democracy at Eureka.[4] Riddell is a futurist and inspirational keynote speaker[5] and has delivered strategy and keynotes for telecommunications providers, banks, financial institutions, travel providers, and businesses at the front of disruption.[6] He is frequently called on to be a spokesperson and commentator on emerging digital trends and behaviours in the media.[7][8][9][10][11]
See also
References
- ^ "Chris Riddell Chief Digital Officer- Australia & New Zealand, Mars". Cebit. Archived from the original on 11 August 2014. Retrieved 9 September 2014.
- ^ "The Future of weather". Yahoo. Retrieved 16 September 2014.
- ^ a b Cameron, Nadia (15 May 2014). "Mars CDO: We're only halfway through the digital journey". CMO. Retrieved 9 September 2014.
- ^ "Meet The Team". Retrieved 9 September 2014.
- ^ "Why Mars and Qantas are investing into in-house digital skills". CMO. May 6, 2014. Retrieved 9 September 2014.
- ^ Macpherson, Sholto (August 19, 2014). "Great Partnerships At Heart of Xerocon 2014". Digital First. Retrieved 9 September 2014.
- ^ "Chris Riddell, Speaker profile". Saxton. Retrieved 9 September 2014.
- ^ Howarth, Brad (August 21, 2012). "iPad stakes claim as in-field productivity booster". The Australian. Retrieved 9 September 2014.
- ^ "Melbourne Writer's Festival at M.A.D.E". Museum of Australian Democracy. Retrieved 9 September 2014.
- ^ "Companies hiring workers to rig app market claims". 9 News Finance. 6 February 2015. Archived from the original on 8 February 2015. Retrieved 8 February 2015.
- ^ Riddell, Chris (28 January 2015). "Digital disruption isn't disruption anymore: Why it's time to refocus your business". CMO. Retrieved 8 February 2015.