Clutter (advertising)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Billboard clutter

Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. This phenomenon results from a marketplace that is overcrowded with products leading to huge competition for customers.

Marketing clutter is a major problem for marketers and advertisers, as it is becoming increasingly difficult to be noticed using conventional mass-media. This intense competition has led to the emergence of more innovative methods of promoting businesses such as guerrilla marketing, viral marketing and experiential marketing.

References[edit]