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Rotala plc
Traded as LSEROL
Industry Bus & coach services
Founded March 2005
Headquarters Birmingham, England
Key people
John Gunn (Chairman)
Simon Dunn (CEO)
Revenue Increase £51.7 million (November 2014)
Increase £2.3 million (November 2014)
For the aquatic plant, see Rotala (plant)
Hallmark Plaxton bodied Volvo B12B in March 2010
Diamond Bus MCV Evolution bodied MAN 14.240 in Red Diamond livery in June 2011

Rotala plc[1] LSEROL is an Alternative Investment Market listed company, which owns a number of bus operators in England.


In March 2005 Rotala was listed on the Alternative Investment Market. In August 2005 it agreed on terms to purchase Flights Hallmark.[2]

In October 2006 the business of Zak's Buses, Birmingham was purchased[3] and rebranded Central Connect followed in December 2006 by Birmingham Motor Traction (20 vehicles).[4] In June 2007 Ludlow's of Halesowen (21 vehicles) was purchased[5][6] followed in July 2007 by North Birmingham Busways (26 vehicles) of Erdington.[7]

In April 2007 Flights Hallmark commenced operating services in Bristol under the Wessex Connect brand after winning the contract to provide two Bristol City Council park and ride services and in June 2007 purchased the bus routes of South Gloucestershire Bus & Coach with 68 buses.[8][9][10]

In March 2008, the Go West Midlands business was purchased.[11] At this stage Rotala merged all its Birmingham based operations under the Diamond Bus brand. In January 2011, Preston Bus was purchased from Stagecoach.[12][13]

In January 2013, Rotala purchased depots in Kidderminster and Redditch from First Midland Red with 36 buses. These were integrated into the Diamond Bus operation.[14][15][16] In March 2015, Rotala acquired South Lancs Travel from D&G Bus and Julian Peddle and rebranded it Diamond Bus North West.[17][18][19]

In June 2015, the 17 vehicle Wings Luxury Travel operation in London was purchased and integrated with Rotala's existing Heathrow operation.[20] In December 2015, Rotala purchased the Heathrow-based operations of OFJ Connections.[21]

Former Operations[edit]

Rotala's first acquisition was Surrey Connect in 2005, when Centra decided to sell its Addlestone operation. The business was purchased by Flights Hallmark. Surrey Connect developed and continued to grow and won contracts for a number of Surrey County Council tendered routes. Rotala sold the company in June 2007 to Wiltax.

See also[edit]


  1. ^ Companies House extract company no 5338907 Rotala plc
  2. ^ Propsoed Acquisition of Flights Hallmark Limited Rotala 29 August 2005
  3. ^ Acquisition of Zak's Bus and Coach Services Limited Rotala 20 October 2006
  4. ^ Acquisition Rotala 27 December 2006
  5. ^ Placing & Acquisitions Rotala 18 June 2007
  6. ^ Acquisition of Ludlows of Halesowen Limited Rotala 21 June 2007
  7. ^ Trading Update/Acquisition Rotala 30 July 2007
  8. ^ History Rotala
  9. ^ About Wessex Rotala
  10. ^ Rotala buys in the West Midlands & South West Transit 29 June 2007 page 7
  11. ^ Disposal of Go West Midlands Go-Ahead Group 3 March 2008
  12. ^ Acquisition Rotala 25 January 2011
  13. ^ Rotala buys Preston Bus for £3.2million 25 January 2011
  14. ^ Acquisition in Worcestershire Rotala 24 January 2013
  15. ^ Rotala snaps up FirstGroup's bus operations in Worcestershire for £1.5 million The Bus People 24 January 2013
  16. ^ First sells Worcester bus services Worcester News 25 January 2013
  17. ^ Rotala buys South Lancs Bus & Coach Buyer 4 March 2015
  18. ^ "Rotala buys South Lancs Travel" Coach & Bus Week issue 1178 3 March 2015 page 7
  19. ^ Diamond Bus North West Limited Rotala
  20. ^ Rotala acquires Wings Bus & Coach Buyer 3 June 2015
  21. ^ Rotala to buy part of OFJ RouteOne 25 November 2015

External links[edit]