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It is capital of the canton which forms the rural hinterland of Royan and is a hub of commercial activities and crafts.
The small town, is grouped around a church dating back to 12th and 13th centuries. Its perfectly preserved market place attracts increasing numbers of tourists, who are brought into the area by its proximity to the resorts on the Coast of Beauty (La Côte de Beauté). It annually hosts various cultural events including the 'Southern Exposure' festival, dedicated to the cultures of Africa.