Hispanic–Latino naming dispute
The Hispanic/Latino naming dispute is an ongoing disagreement over the use of the ethnonyms "Hispanic" and "Latino" to refer collectively to the inhabitants of the United States who are of Latin American or Spanish origin—that is, Hispanic or Latino Americans. The usage of both terms has changed to adapt to a wide range of geographical and historical influences. The term "Hispanic" was used first; later, some Hispanics in the western United States came to prefer the term "Latino."
While the two terms are sometimes used interchangeably, "Hispanic" is a narrower term which only refers to persons of Spanish-speaking origin or ancestry, while "Latino" is more frequently used to refer more generally to anyone of Latin American origin or ancestry, including Brazilians. "Hispanic" thus includes persons from Spain and Spanish-speaking Latin Americans but excludes Brazilians, while "Latino" excludes persons from Spain but includes Spanish-speaking Latin Americans and Brazilians. Because Brazil's population of 191,000,000 is several times larger than Spain's population of 47,000,000 and because there are more Brazilian-born Americans (325,547 as of 2012) than Spanish-born Americans (88,665 as of 2012) in the United States, "Latino" is a broader term encompassing more people. The choice between the terms among those of Spanish-speaking origin is associated with location: persons of Spanish-speaking origin residing in the eastern United States tend to prefer "Hispanic", whereas those in the west tend to prefer "Latino".
"Latino" as a category used in the United States may be understood as a shorthand for the Spanish word latinomericano or the Portuguese phrase latino americano, thus excluding speakers of Romance languages from Europe. Both "Hispanic" and "Latino" are generally used to denote people living in the United States, so that "[o]utside the United States, we don't speak of Latinos; we speak of Mexicans, Cubans, Puerto Ricans, and so forth."
The term "Hispanic" was adopted by the United States government in the early 1970s during the administration of Richard Nixon after the Hispanic members of an interdepartmental Ad Hoc Committee to develop racial and ethnic definitions recommended that a universal term encompassing all Hispanic subgroups—including Central and South Americans—be adopted. As the 1970 census did not include a question on Hispanic origin on all census forms—instead relying on a sample of the population via an extended form ("Is this person's origin or descent: Mexican; Puerto Rican; Cuban; Central or South American; Other Spanish; or None of these"), the members of the committee wanted a common designation to better track the social and economic progress of the group vis-à-vis the general population. The designation has since been used in local and federal employment, mass media, academia, and business market research. It has been used in the U.S. Census since 1980. Because of the popularity of "Latino" in the western portion of the United States, the government adopted this term as well in 1997, and used it in the 2000 census.
Previously, Hispanic and Latino Americans were categorized as "Spanish-Americans", "Spanish-speaking Americans", or "Spanish-surnamed Americans". However:
- Although a large majority of Hispanic and Latino Americans have Spanish ancestry, most are not of direct, "from-Spain-to-the-U.S." Spanish descent; many are not primarily of Spanish descent; and some are not of Spanish descent at all. People whose ancestors or who themselves arrived in the United States directly from Spain are a tiny minority of the Hispanic or Latino population (see figures in this article), and there are Hispanic/Latino Americans who are of other European ancestries in addition to Spanish (e.g., Portuguese, Italian, German, and Middle Eastern, such as the Lebanese).
- Most Hispanic and Latino Americans can speak Spanish, but not all, and most Spanish-speaking Americans are Hispanic or Latino, but not all. For example, Hispanic/Latino Americans often do not speak Spanish by the third generation, and some Americans who speak Spanish may not identify themselves with Spanish-speaking Americans as an ethnic group.
- Not all Hispanic and Latino Americans have Spanish surnames, and most Spanish-surnamed Americans are Hispanic or Latino, but not all. Those without Spanish surnames but of Hispanic or Latino origin include politician Bill Richardson, former National Football League (NFL) star Jim Plunkett, and actress Salma Hayek. Filipino Americans, and Pacific Islander Americans of Chamorro (Guamanians and Northern Mariana Islanders), Palauan, Micronesian (FSM), and Marshallese origin often have Spanish surnames, but have their own, non-Hispanic/Latino ethnic identities and origin. Likewise, while many Louisiana Creole people have Spanish surnames, they identify with the mostly French—though partially Spanish—culture of their region.
Usage of "Hispanic"
The term "Hispanic" has been the source of several debates in the US. It was first used officially by the US government in the 1970 Census to refer to "a person of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish culture or origin, regardless of race." The OMB did not accept the recommendation to retain the single term "Hispanic". Instead, the OMB has decided that the term should be "Hispanic or Latino" because regional usage of the terms differs. Hispanic is commonly used in the eastern portion of the United States, whereas Latino is commonly used in the western portion of the United States. Since the 2000 Census, the identifier has changed from "Hispanic" to "Spanish/Hispanic/Latino".
Other federal and local government agencies and non-profit organizations include Brazilians and Portuguese in their definition of "Hispanic:. The US Department of Transportation defines "Hispanic" as "persons of Mexican, Puerto Rican, Cuban, Dominican, Central or South American, or others [of] Spanish or Portuguese culture or origin, regardless of race." This definition has been adopted by the Small Business Administration as well as by many federal, state, and municipal agencies for the purposes of awarding government contracts to minority-owned businesses.
The Congressional Hispanic Caucus (CHC)—which was organized in 1976 by five Hispanic Congressmen: Herman Badillo (NY), Baltasar Corrada del Río (PR), Kika de la Garza (TX), Henry B. Gonzalez (TX) and Edward Roybal (CA)—and the Congressional Hispanic Conference include representatives of Spanish and Portuguese descent. The Hispanic Society of America is dedicated to the study of the arts and cultures of Spain, Portugal, and Latin America. The Hispanic Association of Colleges and Universities, which proclaims itself the champion of Hispanic success in higher education, has member institutions in the US, Puerto Rico, Latin America, Spain, and Portugal.
In a recent study, most Spanish speakers of Spanish or Latin American descent did not prefer the term "Hispanic" or "Latino" when it comes to describing their identity. Instead, they preferred to be identified by their country of origin. However, over twice as many Spanish-speakers of Spanish or Latin-American descent preferred the term "Hispanic" over the term "Latino".
Origin of "Latino"
The adoption of the term "Latino" by the US Census Bureau in 2000 and its subsequent media attention brought about several controversies and disagreements, specifically in the United States and, to a lesser extent, in Mexico and other Spanish-speaking countries. Regarding it as an arbitrary, generic term, many Latin American scholars, journalists and organizations have objected to the mass media use of the word "Latino", pointing out that such ethnonyms are optional and should be used only to describe people involved in the practices, ideologies and identity politics of their supporters. They argue that if "Hispanic" is an imposed official term, then so is "Latino", since it was the French who coined the expression "Latin America" (Amérique latine) to refer to the Spanish, French, and Portuguese-speaking countries of the Western Hemisphere, during their support of the Second Mexican Empire.
Distinctions between the terms "Latino" and "Hispanic"
Some authorities of American English maintain a distinction between the terms "Hispanic" and "Latino":
"Though often used interchangeably in American English, Hispanic and Latino are not identical terms, and in certain contexts the choice between them can be significant. Hispanic, from the Latin word for "Spain," ... potentially encompass[es] all Spanish-speaking peoples in both hemispheres and emphasiz[es] the common denominator of language among communities that sometimes have little else in common. Latino—which in Spanish means "Latin" but which as an English word is probably a shortening of the Spanish word latinoamericano—refers ... to persons or communities of Latin American origin. Of the two, only Hispanic can be used in referring to Spain and its history and culture; a native of Spain residing in the United States is a Hispanic, not a Latino, and one cannot substitute Latino in the phrase the Hispanic influence on native Mexican cultures without garbling the meaning. In practice, however, this distinction is of little significance when referring to residents of the United States, most of whom are of Latin American origin and can theoretically be called by either word."
The AP Stylebook also distinguishes between the terms. The Stylebook limits "Hispanic" to persons "from - or whose ancestors were from - a Spanish-speaking land or culture. Latino and Latina are sometimes preferred". It provides a more expansive definition, however, of "Latino". The Stylebook definition of "Latino" includes not only persons of Spanish-speaking land or ancestry, but also more generally includes persons "from - or whose ancestors were from - ... Latin America." The Stylebook specifically lists Brazilians as an example of a group which can be considered Latino.
Hispanic/Latino ethnic groups
The U.S. government has defined "Hispanic or Latino" persons as being "persons who trace their origin [to] ...Central and South America, and other Spanish cultures". The Census Bureau's 2010 census provides a definition of the terms "Latino" and "Hispanic": "Hispanic or Latino" refers to a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. It allows respondents to self-define whether they were Latino or Hispanic and then identify their specific country or place of origin. On its website, the Census Bureau defines "Hispanic" or "Latino" persons as being "persons who trace their origin [to]... Spanish speaking Central and South America countries, and other Spanish cultures".
These definitions thus arguably do not include Brazilian Americans, especially since the Census Bureau classifies Brazilian Americans as a separate ancestry group from "Hispanic or Latino". The 28 Hispanic or Latino American groups in the Census Bureau's reports are the following: "Mexican, Puerto Rican, Cuban, Dominican; Central American: Costa Rican, Guatemalan, Honduran, Nicaraguan, Panamanian, Salvadoran, Other Central American; South American: Argentinian, Bolivian, Chilean, Colombian, Ecuadorian, Paraguayan, Peruvian, Uruguayan, Venezuelan, Other South American; Other Hispanic or Latino: Spaniard, Spanish, Spanish American, All other Hispanic".
Criticism from the media
In the US, the terms are officially voluntary, self-designated classifications. However, the mass media has helped propagate them irrespective of this fact. The rapid spread of "Latino" in the US has been possible due to the policies of certain newspapers such as the Los Angeles Times and other California-based media during the 1990s. The use of the term as a label has been the target of journalists like Raoul Lowery who have attacked it, denouncing it as a misleading and simplistic way of tagging a group as diverse as Latin Americans:
"For years I have campaigned against the Los Angeles Times-imposed word, "Latino", in describing the country's fastest growing ethnic "Group," those with Spanish-surnames, those who speak Spanish, et al. The LA Times set its feet in concrete and the use of the word "Latino" and nothing has cracked the concrete since. Worst of all, other newspapers have followed the Times ' lead and news coverage, accuracy and the community have suffered."
Lowery argues that, according to the statistics of the Census Bureau, most middle-class people with Latin-American background living in the United States reject the term. He traces the polarization of the word to Los Angeles Times columnist Frank del Olmo, who regarded the term "Hispanic" as "ugly and imprecise". He writes:
"The third reason Del Olmo objected to the word "Hispanic" and championed the word "Latino" was that "Chicano" had been roundly rejected by all Mexican Americans but the most radical, blue collar, less educated, under-class people of Mexican-origin. Del Olmo pushed "Latino" as a substitute for the rejected "Chicano." Unfortunately, he was in a position to push this substitution into the language of the "Newspaper of Record" in the West. Other papers and broadcast stations took up the word because it was the "style" of the LA Times. Frank Del Olmo single-handedly branded millions of people.
Latino, Hispanic or national identity
The naming dispute is a phenomenon that has its roots mainly in California and other neighboring states. Before the adoption of the ethnonym "Hispanic or Latino" by the United States Government, the term Hispanic was commonly used for statistical purposes. However, many people did not feel satisfied with the term and started campaigns promoting the use of "Latino" as a new ethnonym. The Office of Management and Budget has stated that the new term should be, indeed, "Hispanic or Latino" because the usage of the terms differs—"Hispanics is commonly used in the eastern portion of the United States, whereas Latino is commonly used in the western portion".
Despite this, the debates regarding the proper name of the perceived homogeneous population of US citizens with Latin American or Spanish background still abound and are even more acute. In order to find out to what extent people agree or disagree with either term, many polls have been conducted. According to a December 2000 poll by Hispanic Trends, 65% of the registered voters preferred the word "Hispanic", while 30% chose to identify themselves as "Latino". Daniel David Arreola, in his book Hispanic spaces, Latino places: community and cultural diversity in contemporary America, points out that many Latin Americans feel more comfortable identifying themselves with their country of origin:
What most of us know and what the results from the 1992 Latino National Political survey demonstrate is a preference for place of origin or national identity in what we call ourselves. Face-to-face interviews of 2,817 people were conducted in 1989 and 1990. Some 57 percent to 86 percent of Mexicans and Puerto Ricans—whether born in Mexico or born in the United States, whether born in the island or in the mainland—preferred to call themselves Mexican or Puerto Rican rather than panethnic names like Hispanic or Latino.
A Pew Hispanic Center survey conducted 9 November – 7 December 2011 and published 4 April 2012 reported:
Nearly four decades after the United States government mandated the use of the terms "Hispanic" or "Latino" to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven't been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family's country of origin; just 24% say they prefer a pan-ethnic label.
One of the major arguments of people who object to either term is not only the perceived stereotypical overtones they carry, but the unjust and unfair labeling of people who do not even belong to the practices and ideologies of such identities. This is true of many indigenous peoples such as the Wixarikas and the Lacandones, who still practice their own religious rituals without syncretism with Catholic elements. Journalist Juan Villegas writes:
"The word 'Latino' may be loaded with negative connotations when used by non-Latinos in American culture because of its association with the sign 'Latin' which may imply a stereotyped character partially imposed by Hollywood. Latino is a sign that needs to be contextualized. It may bring some groups together, but it also may contribute to depoliticize a movement and to stereotype a diversity of social groups and cultures.
Others, such as Catherine Alexandra Carter and Rodolfo Acuña, address the issue from a more global and political perspective, stressing the importance of terms like "Latino" or "Hispanic" for the marketing industry and for statistical ends:
"The terms 'Hispanic' and 'Latino', although first created for the purpose of lumping together a diverse group of people and making them more economically marketable, have grown into something far more significant. Over time the legitimacy and accuracy of these terms have come to influence not only the functioning of the marketing industry, but the organization and structure of many other aspects of life".
"When and why the Latino identity came about is a more involved story. Essentially, politicians, the media, and marketers find it convenient to deal with the different U.S. Spanish-speaking people under one umbrella. However, many people with Spanish surnames contest the term "Latino". They claim it is misleading because no Latino or Hispanic nationality exists since no Latino state exists, so generalizing the term "Latino" slights the various national identities included under the umbrella.
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Latino: People with roots in the Spanish- and Portuguese-speaking Americas. This broader term, mostly used in the United States, is sometimes used as a replacement for Hispanic
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'Latino' . . . 'is more inclusive and descriptive'" than Hispanic. "'Latino' is short for 'latinoamericano,' which of course means Latin American in Spanish. Like its English counterpart, the term 'latinoamericano' strictly refers to the people who come from the territory in the Americas colonized by Latin nations, such as Portugal, Spain, and France, whose languages are derived from Latin. People from Brazil, Mexico, and even Haiti are thus all 'latinoamericanos. Continuing this line of reasoning Canada is also Latino' Individuals who are decendants of the former British or Dutch colonies are excluded. ... Finally, 'hispanoamericanos' are persons from the former colonies of Spain in the 'New World.' The expression 'Hispanic' probably derives from 'hispanoamericanos.'
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[T]he term 'Latino' ... is more inclusive and descriptive than the term 'Hispanic.'
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Terminology for Hispanics.--OMB does not accept the recommendation to retain the single term "Hispanic." Instead, OMB has decided that the term should be "Hispanic or Latino." Because regional usage of the terms differs—Hispanic is commonly used in the eastern portion of the United States, whereas Latino is commonly used in the western portion—this change may contribute to improved response rates.(Boldface in the original.)
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