From Wikipedia, the free encyclopedia

FoundersFrancesca Rosella and Ryan Genz
United Kingdom

CuteCircuit (/ˌkjtˈsɜːrkɪt/ KYOOT-SUR-kit[1]) is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella. CuteCircuit designs wearable technology and interactive fashion.[2]

All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz.[3]

CuteCircuit was the first fashion company offering smart textile-based garments that create an emotional experience for their wearers using smart textiles and micro electronics.[4] With the launch of the first collection in 2004, design critic John Thackara referred to Francesca Rosella as "The Madonna of wearable computing".[5]

The transformational creations from CuteCircuit have been cited as being an inspiration and precursor to the work of other avant-garde designers such as the Hussein Chalayan.[6] The garments have been worn by celebrities including Irina Shayk, Fergie, Katy Perry.[7]



Kinetic Dress
The Kinetic Dress designed by CuteCircuit in 2004. It represents an interaction between garment and wearer's activities and mood; it lights up and changes its patterns following the person's movement .[8]

Hug Shirt
The Hug Shirt, a T-shirt that recreates the sensation of touch, warmth and emotion of a hug from the distant one using Bluetooth and sensors technology.

The Hug Shirt was awarded as one of the Best Inventions of The Year by Time magazine in 2006[9] and also awarded with the First Prize at Ciberart Conference in Bilbao, Spain.[10]

M Dress
In 2008 CuteCircuit designed the M Dress that accepts a standard SIM card and allows to make and receive calls anytime, everywhere, without having to carry a cellular phone.[11]

Galaxy Dress
It is the world's largest wearable LED display (24,000 full colour LEDs). The Galaxy Dress is the center piece of the "Fast Forward: Inventing the Future" exhibit at the Museum of Science and Industry in Chicago.[12]

Designed by CuteCircuit in partnership with Ballantine's, tshirtOS is the world's first wearable, sharable, programmable T-shirt, that can be programmed by an iOS app to show images and texts, play music, take photos and share them with everybody.[13]

CuteCircuit designs dresses and costumes for international artist special performances or tours. Such as, Katy Perry's catsuit for her performance in American Idol,[14] U2 leather jackets for their U2 360 Tour, Laura Pausini four and a half meters skirt for her Inedito World Tour[15] or Azerbaijani representative for Eurovision Song Contest 2010 Safura Alizadeh dress.[16]

Prêt-à-Porter and Haute Couture[edit]

CuteCircuit product line is formed by the Prêt-à-Porter Collection, the Haute Couture Collection and special tailored pieces for private customers and celebrities.

The Prêt-à-Porter Collection includes fashionable pieces made of laser cut reflective materials, 3-D digital print and smart textiles. They have successfully redesigned their iconic haute couture pieces for the prêt-à-porter market; for example, the K Dress inspired by Katy Perry's dress for Met Gala 2010[17] was the first interactive fashion garment to be featured in Selfridges womenswear department.[18]

More recently CuteCircuit has launched the World's First Couture Twitter Dress, an evening dress worn for the first time by Nicole Scherzinger which is able to receive and show tweets sent in real time by fans.[19]

Awards and exhibitions[edit]

CuteCircuit is featured in numerous books and publications such as "100 Ideas that Changed Fashion", "World Changing" edited by Alex Steffen with a foreword by Al Gore, "Fashioning the Future" by Suzanne Lee, "Fashionable Technology: The Intersection of Design, Fashion, Science, and Technology" by Sabine Seymour,[20] "Smart Materials in Architecture, Interior Architecture and Design by Axel Ritter",[21] "Interior Architecture and Design", "Sex Design" and "Designing for Interaction".

Many of CuteCircuit products have also been published in magazines and newspapers, such as Huffington Post,[22] Time,[23] Elle, Design Matters, Stuff, Wired,[24] The Daily Telegraph,[25] The Times, The Financial Times, Fashionology[26] and CuteCircuit was featured in Surface for the Avantguardian special issue covering the "American Avant Garde"

CuteCircuit products and interviews have been featured on BBC "The next generation of wearable tech",[27] BBC Global India,[28] BBC Arabia,[29] Channel 4 "Home of the Future",[30] Discovery Channel International,[31] Channel 5 "The Gadget Show", National Geographic Television, BBC World Technology, BBC Live at Five, BBC Go-Digital, National Japanese Television, and Current TV.

Its work has been exhibited at the NEMO Science Museum in Amsterdam,[32] SIGGRAPH,[33] Design and Emotion Conference, International Symposium of Wearable Computing, 'How Smart are We?' Symposium at RIBA, 'Tomorrow's Textiles' at the Science Museum in London, Test_Lab: Fashionable Technology at the Institute for the Unstable Media in Rotterdam,[34] Gravity Free 2008 and Fast Forward...Inventing the Future in Chicago's Museum of Science and Industry,[35] INKtalks 2012 conference in India,[36] MindTrek 2009 conference in Finland, Connected Body at Picnic Festival in Amsterdam,[37] Techno Threads at the Science Gallery in Dublin, IDMAa Conference,[38] The Mobile World Congress,[39] Ethical Fashion Show, Smart Fabrics/Interactive Textiles SFIT in Washington, Nordic Exceptional Trendshop in Denmark and at WIRED NextFest for two consecutive years in New York City and Los Angeles.


  1. ^ "Innovation and Wearable Technology Fashion - CuteCircuit". YouTube. 4 September 2020. Retrieved 2 July 2022.
  2. ^ "A Q&A With CuteCircuit". Archived from the original on 10 October 2012. Retrieved 26 April 2012.
  3. ^ "Interaction Design Institute Ivrea".
  4. ^ "Pioneers in Wearable Technology".
  5. ^ "Design Observer, Smart Dressers".
  6. ^ "L'urgence du Mouvement". Archived from the original on 12 December 2017.
  7. ^ Knowles, Kitty. "Meet CuteCircuit: The British Fashion Tech Brand Loved By Fergie And Katy Perry". Forbes. Retrieved 19 March 2020.
  8. ^ "Kinetic and Camaleon Garments". Archived from the original on 19 July 2013. Retrieved 26 April 2012.
  9. ^ "Best Inventions of 2006". Time. 13 November 2006. Archived from the original on 1 May 2010.
  10. ^ "Premiados Ciberart" (PDF). Archived from the original (PDF) on 5 January 2009. Retrieved 26 April 2012.
  11. ^ Blake, Heidi (31 August 2010). "The Telegraph"Little black dress that's also a phone"". The Daily Telegraph. London.
  12. ^ Ganapati, Priya (12 November 2009). "WIRED"Designer Duo Create Dress With 24,000 LEDs"". Wired.
  13. ^ "Ecouterre - Wearable Technology". 13 August 2012.
  14. ^ "Wearables: CuteCircuit Turns Katy Perry into Interactive Digital Scenography; Fashion Visualists".
  15. ^ "The world's longest illuminated skirt". Archived from the original on 17 November 2015. Retrieved 26 April 2012.
  16. ^ "Safura". Archived from the original on 17 November 2015. Retrieved 26 April 2012.
  17. ^ "Vogue: "See who shined on the red carpet at the Costume Institute Gala"".
  18. ^ "YAY! Selfridges Are Selling Katy Perry Light Up Dresses!".
  19. ^ Krupnick, Ellie (2 November 2012). "Twitter Dress". The Huffington Post.
  20. ^ Seymour, Sabine (7 June 2009). Fashionable Technology: The Intersection of Design, Fashion, Science, and Technology by Sabine Seymour. ISBN 9783211745007.
  21. ^ Ritter, Axel (21 November 2006). Smart Materials in Architecture, Interior Architecture and Design by Axel Ritter. ISBN 9783764373276.
  22. ^ Hines, Alice (16 March 2012). "CuteCircuit's Electric Fashion: Light Up Dresses Have Hundreds Of LED Bulbs In Fabric!". Huffington Post.
  23. ^ "Best Inventions of the year". Time. 13 November 2006. Archived from the original on 1 May 2010.
  24. ^ "The Hug Shirt, CuteCircuit". Wired.
  25. ^ Blake, Heidi (31 August 2010). "The Telegraph:"Little black dress that's also a phone"". The Daily Telegraph. London.
  26. ^ "Fashionology".
  27. ^ "BBC:"The next generation of wearable technology"". BBC News. 24 February 2012.
  28. ^ "BBC Global India". BBC News. 23 February 2013.
  29. ^ "BBC Arabia". YouTube.
  30. ^ "Channel 4: "Home of the Future"". YouTube.
  31. ^ "Discovery Channel International:"One Step Beyond: The Hug Shirt"". Archived from the original on 9 May 2012. Retrieved 26 April 2012.
  32. ^ "TransforMe collection developed for the NEMO Science Museum event "How Smart Are You Dressed Tomorrow?"".
  33. ^ "SIGGRAPH". Archived from the original on 3 March 2016. Retrieved 26 April 2012.
  34. ^ "Test_Lab: "Fashionable Technology "".
  35. ^ "Museum of Science and Industry of Chicago". Archived from the original on 22 January 2012. Retrieved 26 April 2012.
  36. ^ "INKtalks 2012". Archived from the original on 17 November 2015. Retrieved 13 March 2013.
  37. ^ "Picnic". Archived from the original on 11 February 2012. Retrieved 26 April 2012.
  38. ^ "Test_Lab: "Fashionable Technology"".
  39. ^ Veljovic, Eloise (22 February 2009). "The Guardian:"If nobody else will, here's a shirt that'll give you a hug"". London.