Deluxe: How Luxury Lost Its Luster
|Subject||Luxury goods, Fashion|
|Published||2007 (Penguin Press)|
|Media type||Print, e-book|
The book examines the corporate consolidation of small family-run luxury businesses into luxury goods holding companies, and their process of "democratizing" luxury by making it available for sale to the masses in the forms of handbags, clothing, and accessories. These new luxury conglomerates—principally Kering, which owns Alexander McQueen, Balenciaga, Brioni, and Gucci; Richemont, which owns Dunhill, Cartier, Jaeger-LeCoultre, Montblanc, and Van Cleef & Arpels, and LVMH, which owns Bulgari, Dior, DKNY, Fendi, Givenchy, Marc Jacobs, Louis Vuitton, Thomas Pink, as well as De Beers, TAG Heuer, and Sephora—have achieved success with fashion shows, provocative commercials, dressing celebrities for red carpet events, and through licensing, franchising, outlet malls, and online retailing.
Publishers Weekly wrote: "Despite her grasp of business machinations, her argument that conglomerates have stolen luxury's soul doesn't entirely wash. As her tales of quotidian vs. ultra luxury make clear, the rich and chic can still distinguish themselves, even when Las Vegas hosts the world's ritziest brands."
- "Penguin Books Group". Retrieved December 28, 2010.
- Kakutani, Michiko (August 21, 2007). "The Devil Wears Hermès (He Bought It at the Caesars Palace Mall in Las Vegas)". New York Times.
- Deluxe: How Luxury Lost Its Luster amazon.com