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Luca Allam

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LUCA ALLAM
File:LA4-scaled.jpg
Born (1982-11-10) November 10, 1982 (age 42)
London, England
EducationBoarding school, United Kingdom
Occupations
Notable workTHE INSIGHT TRACK
AwardsTop 30 Leaders 2021 [1]
Jan 2012 PHDer of the Year[2] Awards
Websitehttps://lucaallam.com

Luca Allam ( born on 10 November 1982) in London, and is a business and media entrepreneur, speaker, and coach. Born to Italian and Lebanese parents, he was raised between Nigeria and the UK. In 2010, he moved to Dubai, joining the multinational media agency PHD, where he achieved notable success in advertising. He is well-known for hosting The Insight Track[2], one of the fastest-growing shows in the MENA Region.

Early life

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Luca Allam's formative years laid a strong foundation for his future success. Born in London to Italian and Lebanese parents, he spent his childhood between Nigeria and the UK. His educational journey began at Tonbridge School, where he excelled in English, History, and Spanish, earning A Levels in these subjects.

Luca continued to build on his academic strengths by obtaining an MA in Marketing and Advertising from the University of Leeds, equipping him with the knowledge and skills for his future career in business and media.

Career

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Luca Allam began his career with a strong academic foundation, earning an MA in Marketing and Advertising from the University of Leeds. His early years were marked by a diverse educational experience, graduating from Tonbridge School with A Levels in English, History, and Spanish.

In 2021, Luca Allam was recognized as one of the top 30 leaders[1] in the industry by Communicate and was listed among the top 20 movers and shakers[3].

In February, Luca Allam was appointed as the new CEO of media agency PHD by Omnicom Media Group MENA. He previously held the position of Managing Director at PHD UAE

In 2010, Luca moved to Dubai, joining PHD, a multinational media agency. Over the next 13 years, he played a pivotal role in driving the agency’s growth, which saw a tenfold increase, earning it recognition by RECMA in 2023 as the agency with the highest growth rate over the last three years. Under his leadership, PHD was also honored numerous times at The MENA Effies, being named Agency of the Year on several occasions.

As a business and media entrepreneur, Luca later transitioned into consulting, bringing his expertise in marketing, media, and communication to tech and AI companies, including Mawdoo3 Group and Next Broadcast Media. His approach focuses on enhancing market positioning and creating compelling strategies for startups.

An advocate for audio and podcasting, Luca launched his own talk show, The Insight Track, leveraging his cultural and professional experiences to foster authentic conversations and insights. He also developed the 'Masterpitch' communication training program, empowering business executives with public speaking skills.

Besides his professional endeavors, Luca actively engages in philanthropy as a fundraiser with Gulf For Good, supporting children's charities globally.

Luca’s remarkable career is complemented by his honors, including being recognized as OMGer of the Year in MENA (2016) and PHDer of the Year (2012).

YouTube shows and videos

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Launched on March 8, 2024, Luca Allam hosts the popular podcast[4] "The Insight Track," which aims to uncover real insights from real people across various industries. In each episode, Luca chats openly with individuals from all over the world and from diverse backgrounds, exploring their unique stories and challenges while sharing the insights they've learned along the way.

Luca delivers these candid conversations in a relatable manner, often enjoyed over a cup of coffee and authentic dialogue. From exciting interviews to insightful discussions, these open conversations aim to uncover the inspirations and insights that drive people to push boundaries, overcome obstacles, and lead transformative lives.

LUCA ALLAM
LUCA ALLAM

'The Insight Track' is available on multiple platforms, including YouTube, Apple, Podeo, Spotify, and Anghami, offering you the opportunity to explore your own insights through these valuable discussions.

Works

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  • Global Media Expert: Over 15 years of experience in integrating digital and offline media strategies.
  • Career at PHD: Joined as Head of Digital in 2010 and significantly contributed to PHD's reputation as a leading strategic agency in MENA. Later served as Managing Director at PHD UAE, and in February, was appointed CEO of PHD by Omnicom Media Group MENA.
  • Industry Recognition: Under his leadership, PHD won the Most Effective Media Agency award at the MENA Effies in 2019 and 2021.
  • Expansion and Growth: Played a key role in PHD’s rapid growth and strategic positioning in the region.
  • Thought Leadership: Speaker and juror at events like Dubai Lynx and MENA Effie Awards.
  • Podcast Host: Launched "The Insight Track," a podcast exploring insights and stories from diverse individuals, available on platforms like YouTube and Spotify.
  • Core Values: Emphasizes the importance of passion, humility, and differentiation in leadership.
  • Innovation Advocate: Promotes technological advancements within the media industry.

Personal life

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Luca Allam balances his life between Riyadh, Dubai, and Amman, focusing on family and fostering innovation in the region. He actively engages in both personal and professional commitments in technology and AI.

References

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  1. ^ a b "Top 30 Leaders 2021: #29 Luca Allam". communicateonline.
  2. ^ a b Luca, Allam. "The Insight Track With Luca Allam". lucaallam. Retrieved 12 November 2024.
  3. ^ "Top 20 Movers and Shakers". Campaignme Magazine. Retrieved 12 December 2021.
  4. ^ "lnkfi.re".
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Category:University of Leeds Category:Podcasters Category:Gulf Arabic