Draft:Stuart H. Schwartz

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  • Comment: Strong WP:NPOV concerns. Review WP:Wikipuffery and consider if it applies to ...controversial notion that the failing newspaper industry... or ...transform floundering.... Secondly, if a lot of these sources are about his methods and not the subject of the article (as Additionally among his recommendations to increase advertising and circulation were to shorten articles, add more visual elements, write eye-catching headlines, and feature more articles on subjects of interest to the general public, including a greater focus on local news.[15] would imply), then his notability is not established, per WP:NBIO (see WP:NOTINHERITED); however if the sources are about the subject, then the aforementioned text is non-ecyclopedic and only serves to promote the subject (again failing WP:NPOV). — microbiologyMarcus [petri dish·growths] 19:57, 21 March 2024 (UTC)
  • Comment: Only two minor edits since last decline, issues need to be addressed. — MaxnaCarta  ( 💬 • 📝 ) 05:54, 23 November 2023 (UTC)
  • Comment: Every material statement must be sourced. Qcne (talk) 13:24, 22 November 2023 (UTC)
  • Comment: This will require going through the sources and the claims with fine tooth comb as some of the claims are not supported or are only supported by his publications or what he says. I have already removed some content that failed verification. This is the issue with editors who have a COI and why it is strongly recommended not write about topics with which one has a COI. The subject may be notable but WP:NPOV and WP:V are non-negotiable, especially with a WP:BLP, and someone with a COI may not be able to overcome those hurdles. S0091 (talk) 21:27, 17 October 2023 (UTC)
Stuart H. Schwartz
Author and academic Stuart H. Schwartz in 2021.

Stuart Howard Schwartz (born August 31, 1950) is a retired associate dean and professor of digital and strategic communication studies at Liberty University who advocated the use of media research in newsrooms.[1] Schwartz specialized in advertising, direct, and interactive marketing.[2] His background includes a 25-year career as a senior executive with media and retail organizations.[3] He has been featured in numerous media outlets, including The Wall Street Journal[1] the Public Broadcasting System (PBS),[4] [5] Washington Journalism Review,[6] and various websites.[7] [8]

Schwartz is the author of a textbook, The Savvy Social Media Guide.[9] He also authored Be Still and Know: Psalm 46 and the Stinkin’ Stuff of Life, which describes his wife Sharon's final days with Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig's Disease).[10] [11] [12]

Schwartz holds a doctorate in communication from Temple University in Philadelphia.[13]

Career and Impact on News Industry[edit]

As a circulation and marketing consultant in the early 1980s, Stuart Schwartz was an early proponent of the controversial notion that the failing newspaper industry could increase its readership by changing its traditional approach to reporting news to a research-based approach instead.[1] [6] Schwartz contrasted the thriving circulation boasted by supermarket tabloids with the steady decline in circulation that plagued traditional dailies.[14] He taught his clients to first analyze the psychographics of their readership and then apply the results to change the newspaper's focus to appeal to readers' interests. [6] Additionally among his recommendations to increase advertising and circulation were to shorten articles, add more visual elements, write eye-catching headlines, and feature more articles on subjects of interest to the general public, including a greater focus on local news.[15]

Schwartz's reader-focused approach to transform floundering newspapers' advertising, circulation, and editorial content earned him the moniker "The Newspaper Doctor" from the Wall Street Journal.[1] [4] [6] At the same time, he met opposition from journalists who argued that his approach was sensationalist, and Schwartz was booed giving a speech at the American Press Institute in 1982.[16] A Boston Globe opinion writer accused him of turning "respectable paper[s]" into "bogus Rupert Murdoch broadsheet[s]."[17]

Among the newspapers that successfully implemented Schwartz’s suggestions were The Quad City Times of Davenport, Iowa and The Lake County Telegraph in Painesville, Ohio.[16] [18] Vernon Henry, executive editor of the Telegraph at that time, reported a 35% increase in circulation after working with Schwartz to adapt the new practices.[19] Countering criticism from more traditional journalists who argued that Schwartz's approach was merely "hype",[16] [17] Henry stated that the newspaper's newfound success was accomplished through research and featured balanced reporting without lowering journalistic standards.[19]

Schwartz joined designer footwear retailer Steve Madden, Ltd. as vice president of business development in 1999 and was appointed president of Madden Direct in 2000.[2]

Books[edit]

  • Schwartz, S. H. (2023). Be Still and Know: Psalm 46 and the Stinkin’ Stuff of Life. Wipf and Stock Publishers.
  • Schwartz, S. H. (2013). The Savvy Social Media Guide: Improve Your Social Media Skills. Liberty University Press.

Selected Academic Works[edit]

References[edit]

  1. ^ a b c d Machalaba, Daniel (1981-11-12). ""Doctor" Prescribes a Cure for Dullness of Iowa Newspaper [Stuart H. Schwartz, assistant professor of journalism at Georgia State University and market consultant for newspapers]". The Wall Street Journal. p. 1. ISSN 0099-9660.
  2. ^ a b Thier, Michael (2000-05-09). "QUEENS INC. / Steve Madden Subsidiary To Sell Shoes Via Net". Newsday (Combined editions ed.). ProQuest 279337290. Retrieved June 27, 2023.
  3. ^ Beeler, Amanda (2000-05-22). "Madden Direct Will Ease Fulfillment for Shoemaker". Advertising Age. 71 (22): 36 – via Proquest.
  4. ^ a b "The Price of Free Speech: Prescription for News". Inside Story. July 1, 1983. Public Broadcasting System.
  5. ^ "Inside Story: The Price of Free Speech | Vanderbilt Television News Archive". tvnews.vanderbilt.edu. Retrieved 2023-06-24.
  6. ^ a b c d Holder, Dennis (June 1983). "Forget the Old Rules, Objectivity, Caution: Give the Readers What They Want". Washington Journalism Review. 5 (5): 36–41.
  7. ^ "Does Attending a Christian College Hurt Your Chances of Employment?". The Christian Post. 2018-09-14. Retrieved 2023-11-22.
  8. ^ Perkins, Tony. "Russ Jones, Rep. Andy Biggs, Stuart Schwartz, Carrie Severino". FRC. Retrieved 2023-11-22.
  9. ^ Schwartz, Stuart H. (2013). The Savvy Social Media Guide. Liberty University Press. ISBN 978-1-935986-53-9.
  10. ^ "Obituary information for Sharon Kay Harrah Schwartz". www.heritagefuneralandcremation.com. Retrieved 2024-01-24.
  11. ^ Schwartz, Stuart H. (2023-05-09). Be Still and Know: Psalm 46 and the Stinkin' Stuff of Life. Wipf and Stock Publishers. ISBN 978-1-6667-6640-0.
  12. ^ "President's Kickoff challenges incoming Flames to get involved". Liberty News. Retrieved 2024-01-24.
  13. ^ Schwartz, S. H. (1978). "A Q-study Of The Value Structures And Professionalism Of 35 Reporters, Editors, And Photographers From Five Daily Newspapers In New York, Connecticut, And Massachusetts". Temple University ProQuest Dissertations Publishing. ProQuest 302882389. Retrieved 2023-11-22.
  14. ^ "Marketing Execs Urged to Come Back to Earth". Editor & Publisher. 114 (20): 35. 1981-05-16.
  15. ^ Underwood, Doug (1995). When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media. New York: Columbia University Press. pp. 14–15. ISBN 978-0-231-08048-4.
  16. ^ a b c Nadler, Eric (March–April 1983). "The Murdoch Fix". Columbia Journalism Review. 21 (6): 14–15 – via EBSCOhost.
  17. ^ a b Higgins, George V. (1983-06-18). "[ When Stuart Schwartz got out of UConn, he became a... ]". Boston Globe. ProQuest 294404160. Retrieved June 27, 2023.
  18. ^ Huenergard, Celeste (1982-11-06). "Midwest Daily Finds Cure for the Case of the Blahs". Editor & Publisher. 115 (45): 10–11.
  19. ^ a b Henry, Vernon (May–June 1983). "Unfinished Business: The Once and Present Telegraph". Columbia Journalism Review. 22 (1): 67.
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