Dryworld
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| Company type | Private |
|---|---|
| Industry | Sports equipment |
| Founded | 2010 |
| Founder | Matt Weingart and Brian McKenzie |
| Headquarters | Victoria, British Columbia, Canada |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Website | thedryworld.com |
Dryworld Industries Inc. is a Canadian athletic footwear and apparel company based in Victoria, BC, Canada. The innovative brand is engaged in the manufacturing and design of cutting edge technology sports gear. All DRYWORLD products are designed by athletes for athletes.The company does independent lab testing at the Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute. [1] The company's tagline is "Dream. Defy. Deliver."
History
The Company was started in 2010 by two former rugby players Matt Weingart and Brian McKenzie. The two seasoned lifelong rugby players competed at the highest levels of their sport career in all kinds of wet, sloppy and cold weather. After retiring, the two put together an idea to create the a product which would allow athletes to keep their feet warm, dry and comfortable at all times during the games. After several years of experimentation, the company has come up with an exterior shoe product called DRYFEET that is rolled over soccer, football or rugby boots and significantly reduces the weight of the shoes during wet and cold conditions during games and training.[2] The core of DRYWORLD's innovation and philosophy was just to stay DRY. Hence the line of products DryFeet was born. The Company has since produced several lines of clothing, such as HauteD, Agression, BioSkyn Apparel and Barefuta. In 2016 the Company has signed several deals with prominent Brazilian football clubs, such as Atletico Mineiro and Fluminense and have acquired four manufacturing factories in Brazil with the reputation of producing the best quality sports apparel in Brazil.
Sponsorship
In 2016 it was announced that Dryworld has reached the deal to sponsor Brazilian soccer clubs Fluminense, Goiás and Atlético Mineiro. Goiás was the first club to officially present the kit and wear it during competitive games. On 3 February 2016, Santa Cruz have also announced their partnership with Dryworld, although this information is yet to be confirmed by the company.[3]
Football
Club teams
- Brazil
- England
Queens Park Rangers (Since 2016/17 season)- Watford (Since 2016/17 season)
- India
Delhi Dynamos (Since 2016/17 season)
Players
Boxing
American football
Technology and products
Dryworld features a line-up of technologically advanced products and materials that cater to the serious athlete. The Dryworld line-up includes DRYFEET Performance Footgear, a groundbreaking new product making waves around the world; BIOSKYN, the world's first thermo-regulating, waterproof, and technical compression athletic wear line; BAREFUTA, the world's first thermo-regulating, waterproof line of cleats for baseball, soccer, football, and rugby; and HauteD, high society athletic wear.
DryFeet
The DryFeet perfornamce footgear is the exterior shoe with a slip-on design. Product rolls over the boots to keep athletes’ feet dry when it’s wet, warm when it’s cold. The product increases ball control and provides excellent compression around the whole foot. The "how to put on dryfeet" YouTube video was viewed in 110 different countries. [4] The Dryworld has been endorsed by over 16 world class athletes in rugby, soccer, CFL, NFL, fitness, boxing and MMA.[5]
BioSkyn
BIOSKYN is the world's first thermo-regulating, waterproof, and technical compression athletic wear line. The purpose of it is to keep athletes warm and dry in cold and wet weather. Company claims that products have superior elasticity qualities and are most comfy sweatsuits known to mankind.[6]
Aggression Apparel
Technical compression exo-skeleton designed for the elite athlete. It is a form fitting compression wear, which enhances athletes performance through the cutting-edge technology by making the apparel lighter, moisture wicking, and tightly knitted for optimal compression and streamslining. It has specific sport cuts to fit better during high intensity activity. It reduces athlete's injury, helps recover faster enhances proprioception (special awareness). [7]
DrySkyn
Following the negotiation deals with football clubs in Brazil, the company has developed a new line of products using DrySkyn technology. It was developed specifically for the climate of Brazil, supporting the athlete by stabilizing their heat signature, managing moisture and allowing the athlete to move freely.[8]
HauteD
The fitness collection is available in 2016 and has been promoted by the Company through #Dryworldgirl on instagram. The HauteD line offers stylish and comfortable mens and woman's wear to Dryworld's apparel collection.
BAREFUTA
The Company has announced that it is working on producing the world's first thermo-regulating, waterproof line of cleats for baseball, soccer, football, and rugby.
Causes
The Company, along with several prominent athletes and celebrities, such as the CFL player Rolly Lumbala and actress Robyn Wright is engaged with a non-profit organization "STAND WITH CONGO!" to bring awareness to the human rights injustice in the Congo.[9]
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