Dwindle Distribution

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Dwindle Distribution
IndustrySkateboarding
Founders
Headquarters,
United States
ProductsSkateboards
ParentTransom Capital Group
Websitedwindle.com

Dwindle Distribution, based in El Segundo, California, is an American skateboard distributor. It is a component of Transom Capital Group Limited.[1] The company was founded by Steve Rocco and Rodney Mullen. Its formation is recognized as a key event in the creation of a skateboard company owned by people actively involved in the skateboarding lifestyle.[2]

History[edit]

While professional skateboarder Rodney Mullen was still a sponsored rider for the Powell-Peralta "Bones Brigade" team, Steve Rocco convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company, World Industries. Mullen was forced to leave his place at Powell-Peralta as a result. He was also persuaded to continue professional skateboarding in the face of the declining popularity of his foundational discipline, freestyle skateboarding. Rocco has stated in an online documentary: "To me a business partner was anybody that, you know, just had excess cash, gullibility, and, ah, absenteeism—Rodney had all of those, and, ah, he bought out John Lucero for six thousand dollars and became a partner."[3]

Globe operates its own factory to manufacture the skateboards and trucks that it distributes under Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with Rodney Mullen closely involved in production practices from its inception.[4] DSM imports maple logs from Canada's Great Lakes region for the production of wooden skate decks. A 2013 TransWorld SKATEboarding article likened DSM's approach to the sourcing and treatment of wood: “as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler, DSM has the in-house butcher.” [5]

DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America; concern was raised about job losses. Globe CEO Matt Hill stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we'll create jobs here (in the U.S.A.), it'll open a lot more doors.”[6]

In 2015, Dwindle and Globe published the book Unemployable: 30 Years of Hardcore, Skate and Street [7] which included a chapter on Dwindle's history.[8] Launches were held in Melbourne[9] and Los Angeles.[10][11]

Black Box Distribution[edit]

In 2014, skateboard distributor Black Box Distribution, owned by skateboarder Jamie Thomas, was dissolved and some of its brands were transferred to Dwindle. In a June 2014 interview with the Jenkem online publication, Thomas explained that Dwindle would take over "the sales, finance, production and distribution aspects" of the Zero Skateboards and Fallen Footwear brands. Thomas further explained that the brands' employees would remain independent and focus on "the team, marketing and creative aspects" of the brands.[12]

Management[edit]

As of April 2014, Hugh "Bod" Boyle is the president of Dwindle Distribution, and Steve Douglas is the vice president—both are former professional skateboarders.[13][14][15] Globe International sold Dwindle in 2019.[16]

Brands[edit]

Current

As of April 2021, the company distributes the following skateboard brands:

Former

References[edit]

  1. ^ Tiffany Montgomery (30 August 2019). "Exclusive: Steve Lake and Bod Boyle Talk Dwindle Acquisition". Shop Eat Surf. Shop Eat Surf. Retrieved 26 October 2020.
  2. ^ lloyd (3 June 2012). "The Man Who Souled The World". On-Point. On-Point. Archived from the original on 2 January 2014. Retrieved 14 August 2012.
  3. ^ fasdgrefgagsdasdgasd (22 June 2006). "Rodney Mullen Bio Pt 2" (Video upload). YouTube. Google, Inc. Retrieved 24 December 2012.
  4. ^ 30shot (September 2012). "DSM Video" (Video upload). 30shot on Vimeo. Vimeo LLC. Retrieved 19 September 2013.
  5. ^ Luke Callahan (November 2013). "Tested Development". TransWorld SKATEboarding. Grind Media, LLC. 31 (11): 84–97. ISSN 0748-7401.
  6. ^ "Dwindle Makes Moves". TransWorld Skateboarding. GrindMedia. 27 January 2004. Retrieved 19 September 2013.
  7. ^ Jason Boulter (December 2015). Unemployable: 30 Years of Hardcore, Skate and Street. Port Melbourne: Thames & Hudson Australia Pty Ltd. p. 708. ISBN 9780500500637. Archived from the original on 16 February 2016. Retrieved 9 February 2016.
  8. ^ Eloise Mahoney (4 December 2015). "Unemployable: the story of skating success". Desktop Magazine. Niche Media Pty Ltd. Retrieved 9 February 2016.
  9. ^ Robert Brown (November 2015). "Interview: Rodney Mullen on being unemployable". ACCLAIM. ACCLAIM Magazine Pty Ltd. Retrieved 9 February 2016.
  10. ^ Joe Hammeke (30 October 2015). ""Unemployable" Book Release Party Photos". Thrasher Magazine. High Speed Productions, Inc. Retrieved 9 February 2016.
  11. ^ Jan Kliewer (12 November 2015). "Chris Haslam On The Launch Of Globe's UnEmployable Book". Kingpin Skateboarding. Factory Media. Retrieved 9 February 2016.
  12. ^ Ian Michna (June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem. Jenkem. Retrieved 9 July 2014.
  13. ^ "A Skate Warehouse Day at Dwindle Distribution" (Video upload). Skate Warehouse on YouTube. Google Inc. 22 April 2014. Retrieved 23 October 2014.
  14. ^ "Hugh "Bod" Boyle". Skately. Skately LLC. 2014. Retrieved 23 October 2014.
  15. ^ "Steve Douglas". Skately. Skately LLC. 2014. Retrieved 23 October 2014.
  16. ^ Simon Evans (23 August 2019). "Globe offloads skate brand, issues trade war warning". The Australian Financial Review. Retrieved 12 October 2020.
  17. ^ "Heritage". Dwindle Distribution. Retrieved 2021-03-19.
  18. ^ "Company site". Dwindle Distribution. Dwindle Distribution. Retrieved 9 January 2020.
  19. ^ skately (2012). "A-Team Skateboards". skately. Skately LLC. Retrieved 14 August 2012.
  20. ^ toms skateshop (8 May 2009). "City stars back in the game". Toms skateshop Amsterdam. Toms skateshop Amsterdam. Retrieved 14 August 2012.
  21. ^ Chris Oldfield (25 June 2007). "Media and ASX Release Globe announces the sale of World Industries" (PDF). Globe Corporate. Globe International. Archived from the original (PDF) on 7 February 2012. Retrieved 25 May 2012.
  22. ^ Ian Michna (13 April 2016). "Jamie Thomas on the demise of Fallen Footwear". Jenkem Magazine. Jenkem Magazine. Retrieved 12 August 2016.

External links[edit]