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ای ٹی وی اردو
|Launched||15 August 2001|
|Headquarters||Hyderabad, Telangana, India|
ETV Urdu (Urdu: ای ٹی وی اردو) is an Indian television network that broadcasts in Urdu and is owned by Media baron Ramoji Rao. It was launched on 15 August 2001. It is the first Urdu Language channel on ETV Network.
The Urdu language has long been an integral part of the cultural fabric of India. Some of the Bollywood film industry's legacies come from this language. It is one of the official languages of India. It is not given the literary and social status that it deserves[further explanation needed]. One of the factors in this is that Urdu being written in the Arabic script is considered[by whom?] to be Muslim oriented and in no way similar to the other languages
After identifying a lack of a channel that showcased the Urdu language, ETV Network started India's first Urdu language TV channel: ETV Urdu, on 15 August 2001. It now caters to a large section of Urdu speaking population in India. It also aims to target Pakistani viewers as Urdu is their national language. It is also available in Bangladesh, Sri Lanka, UAE, United States and UK. Main programming includes serials, debates on culturally and socially relevant subjects, dramas, news, religious and other infotainment programs.
ETV Urdu is India's full-time Urdu channel which relays news and programs 24 hours a day. It is owned by media baron Ch.Ramoji Rao. To cater to the needs of Maharashtra, Karnataka, West Bengal, Andhra Pradesh and Telangana states audience, the ETV management started regional bulletins.