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Food Retail
Industry Restaurants, grocery store
Founded 2004
Founder Oscar Farinetti
Headquarters Monticello d'Alba, Cuneo, Italy
Products food, wine
Slogan High foods

Eataly is the largest Italian marketplace in the world, comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school. Eataly was founded by Oscar Farinetti, an entrepreneur, formerly involved in the consumer electronics business, and collaborates with Slow Food.


In January 2007, Italian businessman Oscar Farinetti converted a closed vermouth factory in Turin into the first location of Eataly.[1] Eataly is located in the Lingotto district of Turin, and is easily accessible via the Lingotto metro station. The New York Times has described it as a "megastore" that "combines elements of a bustling European open market, a Whole-Foods-style supermarket, a high-end food court and a New Age learning center."[2] Farinetti planned early on that additional stores would open elsewhere in Italy and in New York.[2]

Eataly in São Paulo, Brazil.
Eataly in New York City, September 2010

The Eataly in New York City is located near Madison Square Park,[3][4] and owned by Eataly in Italy and Batali & Bastianich Hospitality Group, a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich.[5] It is over 50,000 square feet (4,600 m2) in size,[6] and opened with a large amount of press coverage on August 31, 2010.[7][8][9][10] Batali has described the place as a grocery store with tasting rooms. Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[11] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[12] and it has since been very positively reviewed by the press.[13][14][15] The New York Eataly was originally planned for a smaller space near Rockefeller Center.[16]

The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[17] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the Porto Antico area in Genova.

On December 2, 2013, Eataly opened a new location at 43 E. Ohio St. in Chicago, on a 63,000 square foot retail space,[18] making it the largest Eataly in the USA. The Chicago location is co-owned by Mario Batali and Joe Bastianich. The cost of the Chicago venture is estimated at $20 million. On March 18, 2014 Eataly opened its big 5,000 sqm store in Piazza XXV Aprile in Milan.

The founder Oscar Farinetti received the America Award of the Italy-USA Foundation in 2013. On December 16, 2014 Eataly opened the first store at Zorlu Center in Istanbul. On May 19, 2015, Eataly opened its first store in the southern hemisphere in Sao Paulo. On November 26, 2015, Eataly opened in Munich, making it the first location in Germany.

Countries with an Eataly marketplace

In June 2016, it was announced that an Eataly location would open in 2018 at the Park MGM casino in Las Vegas (formerly the Monte Carlo).[19]


The name Eataly was coined by Celestino Ciocca, a brand strategy consultant who has worked for Texas Instruments as well as Ernst & Young. He first registered Eataly as a domain name on February 23, 2000 and as a trademark in June 2000. Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004 by public deed repertorio n° 96538 – raccolta n° 11510.

Brand Stores[edit]




Among planned stores around the world: Boston, Hong Kong, Las Vegas, London, Montréal, Century City, Mexico City, Moscow, New York City (2nd store), Paris, Philadelphia, Rio de Janeiro, Sydney, Toronto, Washington DC, and Los Angeles.[20][21][22]


  1. ^ Kummer, Corby. The Supermarket of the Future, The Atlantic (May 2007)
  2. ^ a b Tardi, Alan (24 October 2007) Spacious Food Bazaar in Turin Plans Manhattan Branch, The New York Times
  3. ^ Sifton, Sam (19 October 2010) Eataly Offers Italy by the Ounce, The New York Times
  4. ^ Ferretti, Elena (19 October 2010) Inside Mario Batali's "Eataly", Fox News Channel
  5. ^ Eataly in NYC is an Innovative Italian Business Model,, August 25, 2010
  6. ^ Spartos, Carla (25 August 2010) Welcome to Eataly: A huge new marketplace in the heart of Manhattan gives New Yorkers a taste of Italy — without the flight, New York Post
  7. ^ Raphael Brion (25 August 2010) Welcome to Eataly, a 50,000 Sq. Ft. Italian Culinary Funhouse, Eater (New York)
  8. ^ EATALY OPENS: Batali, Bastianich & Co.'s Mega-Temple Of Italian Food, Revealed (PHOTOS), The Huffington Post, August 31, 2010
  9. ^ Fabricant, Florence (27 July 2010) Eataly, an Italian Food Hall, Opening Soon, The New York Times
  10. ^ Eataly prende per la gola anche gli americani, La Stampa (in Italian), August 2, 2010
  11. ^ DiGregorio, Sarah (1 September 2010) Even Michael Bloomberg Showed Up for Eataly's Opening, The Village Voice
  12. ^ Sutton, Ryan (15 September 2010) Batali’s Packed Eataly Hawks $193 Pork, Negronis: Ryan Sutton, Bloomberg
  13. ^ Rackl, Lori (15 September 2010) Losing yourself in Eataly: Part learning center/grocery store/eatery, this emporium of Italian fare is Disney World for foodies, Chicago Sun-Times
  14. ^ Platt, Adam (3 October 2010) Big Italy: Eataly brings the European-food-hall concept to the States, New York (magazine)
  15. ^ Martineau, Chantel (13 October 2010) Robert Sietsema at Manzo in Eataly, The Village Voice
  16. ^ Fabricant, Florence. Eataly Finally Set to Arrive, The New York Times, February 3, 2009
  17. ^ Bain, Jennifer (20 May 2010) Bain: Is Toronto ready for the Eataly phenomenon?: Oscar Farinetti weighs Toronto as a possible site for his Eataly vision, Toronto Star
  18. ^ Pollack, Penny. "The Eataly Chicago Guide". Chicago magazine. 
  19. ^
  20. ^ Miccione, Daniele (22 March 2013) [1], Gazzetta dello Sport
  21. ^ Satran, Joe (26 February 2013) [2], Huffington Post
  22. ^ Chou, Jessica (8 November 2011) [3], The Daily Meal

External links[edit]