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Type of business Private
Type of site
Social network service
Available in English
Founded Edmonton, Alberta, Canada (2009)
Headquarters San Francisco, California, USA
Key people Duleepa Wijayawardhana (Co-Founder),
Niall Brown (Co-Founder),
Michael Mannion (Co-Founder)
Website empire.kred
Alexa rank Negative increase 3,760 (April 2014)[1]
Registration Required
Launched July 28, 2010[2]
Current status Active

Empire.Kred is an online game for building real world Influence.

Players buy and sell each other,[3] and earn currency by completing real world Social Missions.


Players choose their own username (called a ticker) and activate their own portfolio in a virtual economy. The price of a player's shares depends on their stock market and social networking activity.[4] Players can invest in and have their shares bought by other players, which will garner them a higher share price. Players are awarded Achievements for their actions, such as advertising and connecting social identities such as Twitter. Players gain dividends from the other shares in players they invest in, which are counted as virtual currency (called Eaves).

Social networks supported by Empire.Kred currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, WordPress hosted blogs and the player's own blog and RSS feeds.

Social media[edit]

Empire.Kred is designed to drive social media activity and interaction between the registered members. A player’s value increases, in part, as a result activity on social media sites and their own verified blogs and rss feeds. In addition, a player's value increases through dividends paid-out by other members he or she has invested in. Thus, the social media activity of a player's investments also contributes to his or her game wealth. It is in the player’s self-interest to follow, favorite, or otherwise contribute to the social media activity of those they invest in.[5]

Virtual currency[edit]

Empire.Kred uses a virtual currency called Eaves as a means of purchasing shares in other players, additional rights within the exchange, advertising and services. The currency can be purchased with real-world currency via PayPal or Stripe, but cannot be exchanged for real-world currency. A second virtual currency called Vees acted as Empire.Kred's rewards points system which users either purchased from the game's store or earned from companies and individuals who sent out Vees Missions.[6] Vees were recently retired. Remaining vees in the possession of players were donated back to the game, and in exchange Empire.Kred made a greater than $1000 donation to the World Cancer Research Fund.


The Empire.Kred Application Programming Interface (API) allows for third party developers to develop applications to work alongside and extend Empire.Kred.[citation needed] Tools that have been developed along these lines include "Avenue.io", an application that allows players to carry out bulk investments, among other things. [1]

Empire Avenue and PeopleBrowsr Acquisition[edit]

Empire.Kred, formerly named Empire Avenue, was acquired by PeopleBrowsr Pty Ltd on September 3, 2015.[7] PeopleBrowsr has renamed and progressively adapted the game to complement its Kred Influence Platform suite of products. Empire Avenue was officially launched to the public in July 2010.[2][8]

See also[edit]


  1. ^ "Empireavenue.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b Magder, Jason (August 26, 2010). "New online game lets the market decide what players are worth". The Gazette. Retrieved September 20, 2010. 
  3. ^ "HOW TO: Buy and Sell Shares of Your Friends". Mashable. Retrieved 7 June 2010. 
  4. ^ "Empire Avenue creates a stock market to measure your social influence". Retrieved 22 March 2011. 
  5. ^ "Empire Avenue". Retrieved 22 March 2011. 
  6. ^ "Vees are here!". Retrieved 25 January 2014. 
  7. ^ http://blog.empire.kred/2015/09/09/new-domain-new-look-welcome-to-empire-kred/
  8. ^ "The People's Market on Empire Avenue opens Feb 23, 2010". Empire Avenue. February 16, 2010. Retrieved September 20, 2010. 

External links[edit]