From Wikipedia, the free encyclopedia
  (Redirected from Empire Avenue)
Jump to navigation Jump to search
Type of businessPrivate
Type of site
Social network service
Available inEnglish
FoundedEdmonton, Alberta, Canada (2009)
HeadquartersSan Francisco, California, USA
Created byDuleepa Wijayawardhana, Niall Brown, Michael Mannion
Key peopleDuleepa Wijayawardhana (Co-Founder),
Niall Brown (Co-Founder),
Michael Mannion (Co-Founder)
LaunchedJuly 28, 2010[1]
Current statusActive

Empire.Kred is an online game for building real world Influence.

Players buy and sell each other,[2] and earn currency by completing real world Social Missions.


Players choose their own username (called a ticker) and activate their own portfolio in a virtual economy. The price of a player's shares depends on their stock market and social networking activity.[3] Players can invest in and have their shares bought by other players, which will garner them a higher share price. Players are awarded Achievements for their actions, such as advertising and connecting social identities such as Twitter. Players gain dividends from the other shares in players they invest in, which are counted as virtual currency (called Eaves).

Social networks supported by Empire.Kred currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, Google Plus WordPress hosted blogs and the player's own blog and RSS feeds.

Virtual currency[edit]

Empire.Kred uses a virtual currency called Eaves as a means of purchasing shares in other players, additional rights within the exchange, advertising and services. The currency can be purchased with real-world currency via PayPal or Stripe, but cannot be exchanged for real-world currency. A second virtual currency called Vees acted as Empire.Kred's rewards points system which users either purchased from the game's store or earned from companies and individuals who sent out Vees Missions.[4] Vees were recently retired. Remaining vees in the possession of players were donated back to the game, and in exchange Empire.Kred made a greater than $1000 donation to the World Cancer Research Fund.


The Empire.Kred Application Programming Interface (API) allows for third party developers to develop applications to work alongside and extend Empire.Kred.[citation needed] Tools that have been developed along these lines include "Avenue.io", an application that allows players to carry out bulk investments, among other things. [1]

Empire Avenue and PeopleBrowsr Acquisition[edit]

Empire.Kred, formerly named Empire Avenue, was acquired by PeopleBrowsr Pty Ltd on September 3, 2015.[5] PeopleBrowsr has renamed and progressively adapted the game to complement its Kred Influence Platform suite of products. Empire Avenue was officially launched to the public in July 2010.[1][6]

See also[edit]


  1. ^ a b Magder, Jason (August 26, 2010). "New online game lets the market decide what players are worth". The Gazette. Retrieved September 20, 2010.[permanent dead link]
  2. ^ "HOW TO: Buy and Sell Shares of Your Friends". Mashable. 4 June 2010. Retrieved 7 June 2010.
  3. ^ "Empire Avenue creates a stock market to measure your social influence". Archived from the original on 18 September 2010. Retrieved 22 March 2011.
  4. ^ "Vees are here!". Archived from the original on 2014-01-26. Retrieved 25 January 2014.
  5. ^ "Empire.Kred | Blog".
  6. ^ "The People's Market on Empire Avenue opens Feb 23, 2010". Empire Avenue. February 16, 2010. Archived from the original on March 1, 2010. Retrieved September 20, 2010.

External links[edit]