Empire Avenue

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Empire Avenue
Type Private
Founded Edmonton, Alberta, Canada (2009)
Headquarters Edmonton, Alberta, Canada
Key people Duleepa Wijayawardhana (Co-Founder),
Niall Brown (Co-Founder),
Michael Mannion (Co-Founder)
Website empireavenue.com
Alexa rank Negative increase 3,760 (April 2014)[1]
Type of site Social network service
Registration Required
Available in English
Launched July 28, 2010[2]
Current status Active

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites.[3] It started in February 2010 as an invitation-only closed beta before launching to the public in July 2010.[2][4] Registration and game play is free.


Players have their own portfolio in a virtual economy. The price of a player's share depends on the ticker's stock buying and selling, along with social networking activity.[5] Players can choose their own ticker symbol. The players can have multiple investors, which will garner them a higher share price, and they can invest in other players. Players win Achievements for their actions, such as advertising and adding services such as Twitter. Players gain dividends from the other shares in players they invest in, which are counted as Credits.

Social networks supported by Empire Avenue currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, WordPress hosted blogs and the player's own blog and RSS feeds.

Social media[edit]

Empire Avenue is designed to drive social media activity and social media interaction between the registered members. Players' value increases, in part, as a result activity on social media sites and their own verified blogs and rss feeds. In addition, a player's value increases through dividends paid-out by other members he or she has invested in. Thus, the social media activity of a player's investments also contributes to his or her game wealth. It is in players' self-interest to follow, favorite, or otherwise contribute to the social media activity of those they invest in.[6]

For competitive and aspiring social media mavens, collecting Eaves or Vees brings the social sharing genre into a whole new passion for performance perspective. You can complete missions, invest in the creators, network directly, and learn about everything that other people are doing online. [7]

As of September 3, 2015, the Empire Avenue game was renamed Empire.Kred.

Virtual currency[edit]

Much like other social media games, Empire Avenue uses strictly virtual currency called Eaves as a means of purchasing shares in other players, additional rights within the exchange, advertising and services. The currency can be purchased with real-world currency via PayPal, but cannot be exchanged for real-world currency. A second virtual currency called Vees, acted as Empire Avenue's rewards points system which users earned from companies and individuals who send out Vees Missions.[8] or purchased from the game's store. Vees were recently retired. Remaining vees in the possession of EA players were donated back to the game, and in exchange Empire Avenue (now Empire Kred) made a greater than $1000 donation to the World Cancer Research Fund.

Eaves are Empire Avenue's internal currency used in the Social Market game. Empire Avenue generates Eaves for users to play with, people investing in you on the Social Market gives you Eaves. Vees are rewards points that companies and individuals can obtain from Empire Avenue to reward people through Missions for discovering content and people.[9]

The founder and CEO of Empire Avenue said there are plans to introduce features that will allow players to exchange Eaves for real-world rewards.[10]


The Empire Avenue Application Programming Interface (API) allows for third party developers to develop applications to work alongside and extend Empire Avenue.[citation needed]


Empire Avenue was acquired by Kred, and has been renamed Empire.Kred. [11]

See also[edit]


  1. ^ "Empireavenue.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b Magder, Jason (August 26, 2010). "New online game lets the market decide what players are worth". The Gazette. Retrieved September 20, 2010. 
  3. ^ "HOW TO: Buy and Sell Shares of Your Friends". Mashable. Retrieved 7 June 2010. 
  4. ^ "The People’s Market on Empire Avenue opens Feb 23, 2010". Empire Avenue. February 16, 2010. Retrieved September 20, 2010. 
  5. ^ "Empire Avenue creates a stock market to measure your social influence". Retrieved 22 March 2011. 
  6. ^ "Empire Avenue". Retrieved 22 March 2011. 
  7. ^ "Social Wolf of Wall Street". Retrieved 25 January 2014. 
  8. ^ "Vees are here!". Retrieved 25 January 2014. 
  9. ^ "Difference between Eaves and Vees". Retrieved 25 January 2014. 
  10. ^ "Empire Avenue, the stockmarket where YOU’RE for sale". Retrieved 22 March 2011. 
  11. ^ http://blog.empire.kred/2015/09/09/new-domain-new-look-welcome-to-empire-kred/

External links[edit]