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Eventbrite

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Eventbrite
Type of businessPrivate
Type of site
Ticket sales
Available inEnglish, German, French, Spanish, Dutch, Italian, Portuguese, Swedish
FoundedSan Francisco, California, USA
Headquarters
San Francisco
,
United States
Area servedWorldwide
Key peopleKevin Hartz, CEO; Julia Hartz, President; Renaud Visage, CTO
Employees500+
URLwww.eventbrite.com
Launched2006
Current statusActive

Eventbrite is a global marketplace for live experiences that allows people to find and create events in 190 countries.[1] The platform allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface.[2] It also enables attendees to find and purchase tickets to these experiences. Founded in 2006, Eventbrite is headquartered in San Francisco, CA and now has offices in Nashville, London, Dublin, Berlin, Melbourne, Mendoza, and São Paulo.[3] The company generates revenue by charging organizers a fee of 2.5% of the ticket price plus 99 cents per ticket sold, but does not charge any fee for free events.[3]

Founders

Eventbrite was founded in 2006 by Kevin (CEO) and Julia Hartz (President) and Renaud Visage (CTO). Prior to his position at the company, Kevin Hartz was involved with Paypal and the Co-Founder and CEO of Xoom Corporation, an international money transfer company.[4] Julia Hartz, wife of Kevin, was raised in Santa Cruz, CA. After studying broadcasting at Pepperdine University, she became a creative executive at FX Network in Los Angeles. Soon after the two became engaged, she moved to the Bay Area and helped co-found Eventbrite. Renaud Visage built the Eventbrite site platform. Visage started his career as a consultant with Geomatrix Consultants. He later became the Director of Engineering with Zing Networks. He has a Master of Engineering from Cornell University and from École centrale de Lyon in France.[4]

Funding

On March 18, 2011 Eventbrite raised $50 million in Series E Financing led by Tiger Global.[5] On April 22, 2013, Eventbrite raised another $60 million in growth capital financing led by Tiger Global, and including T. Rowe Price.[6] This brought their total funding to $140 million. Previous funding involved firms including Sequoia Capital, DAG Ventures and Tenaya Capital.[7]

Products

Eventbrite has developed two applications targeted towards event organizers. The mobile app, “Entry Manager",[8] is available for both iOS and Android. It processed more than 390 million tickets in 2012.[9]

Its application "At The Door" allows the user to check in attendees, as well as purchase tickets and process credit cards on-site.[10] The app was leased as a bundled package with an iPad, ticket printer and credit card swiper. [9]

In September 24, 2014, Eventbrite announced "Eventbrite Neon" app. Eventbrite Neon is the one-stop shop to manage orders, track sales, and check attendees into an event. This app is only available for iOS.

Eventbrite also offers a consumer app[11] for iOS and Android that allows people to find live experiences near them.

Competition

Eventbrite was the first major player in this market in the US [12] and as such saw the benefits of being a 'first mover' in the market. Since the launch of Eventbrite many alternatives have been developed and are now fighting for recognition. Capterra, the software comparison site, lists 173 ticketing systems available.[13] These are direct and indirect competitors, some of whom are aimed at a niche audience such as music or sports. Eventbrite announced they were not looking to go public immediately in 2015. [14]

See also

Other meeting exchange networks

References

  1. ^ "Interview: Eventbrite's Julia Hartz on building a global ticketing marketplace". The Irish Times. Retrieved 2016-02-21.
  2. ^ Geron, Tomio (May 2, 2011). "Names You Need to Know:Eventbrite". Forbes Online. Retrieved 2014-09-21.
  3. ^ a b "Nine Startup-Scaling Secrets from Eventbrite". Xconomy.
  4. ^ a b "Eventbrite". Eventbrite.
  5. ^ "Even with New 50 Million Funding, Eventbrite is not Taking Aim at Ticketmaster". Fast Company.
  6. ^ Carmichael, Terra (22 April 2013). "Eventbrite Announces $60 Million in Growth Capital Financing". Eventbrite press release / The Wall Street Journal. Retrieved 2013-05-02.
  7. ^ "Crunchbase Profile: Eventbrite". Crunchbase.
  8. ^ "Check in attendees with the Eventbrite Entry Manager iPhone app". Eventbrite. Retrieved 2012-03-07.
  9. ^ a b Casserly, Megan (January 10, 2013). "Eventbrite's Epic 2012 Raises IPO Flags For The New Year". Forbes Online. Retrieved 2014-09-21.
  10. ^ Georgopulos, Stephanie. "Eventbrite Announces its New iPad App that will Revolutionize Ticket Sales". The Next Web. Retrieved 2014-09-21.
  11. ^ "Find your next experience on Eventbrite". Eventbrite.
  12. ^ http://venturebeat.com/2008/06/04/event-ticketing-companies-amiando-and-eventbrite-get-european-backing/
  13. ^ http://www.capterra.com/ticketing-software/
  14. ^ http://techcrunch.com/2014/09/09/eventbrites-kevin-and-julia-hartz-dont-want-to-go-public-just-yet/
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